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Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET TRENDS

Table 1: Consumer Spending on Catering and Restaurants at Current Prices (£m and index 1992=100), 1992-1996

Table 2: Consumer Spending on Catering and Restaurants at Constant 1991 Prices (£m and index 1992=100), 1992-1996

Table 3: Restaurants Share of Total Consumer Spending on Catering ( percent), 1992-1996

Table 4: Expenditure on Food and Drink Eaten Out by Outlet Type (pence per person per week), 1995

Market Size

THE TOTAL MARKET

MARKET BREAKDOWN

SELECTED MARKET SEGMENTS

Table 5: The UK Restaurant Market at Current Prices (£m), 1992-1996

Table 6: Eating-Out Retail Price Index (January 1987=100), March 1992 to December 1996

Table 7: The UK Restaurant Market at Constant 1991 Prices (£m), 1992-1996

Table 8: UK Restaurant Market by Main Sector at Current Prices (£m at rsp and percent), 1996

Table 9: The UK Burger Market (£m), 1992-1996

Table 10: The UK Pizza Market (£m), 1992-1996

Table 11: The UK Public House Restaurants Market (£m), 1992-1996

Table 12: The UK Roadside Catering Market (£m), 1992-1996

Industry Background

INDUSTRY STRUCTURE

EMPLOYMENT

TRADE ASSOCIATIONS

Table 13: Number of Restaurants Registered for Value-Added Tax, 1991-1996

Table 14: Analysis of the Restaurants Industry by Turnover Size (number of enterprises and percent), 1996

Table 15: Employment in Restaurants in Great Britain by Region (000), September 1995

Table 16: Part-Time and Full-Time Employees by Sex in the Restaurants Sector (000), December 1995 and September 1996

Brands

LEADING COMPANIES AND THEIR BRANDS

NEW BRANDS FROM THE LEADING PLAYERS

VISITS TO THE MAJOR RESTAURANT BRANDS

ADVERTISING ON LEADING BRANDS

Table 17: Major Restaurant Brands and Their Owners, 1997

Table 18: Selected Restaurant Brands Visited in Last Year ( percent of respondents), April 1997

Table 19: Selected Restaurant Brands Visited in Last Year by Age ( percent of respondents), April 1997

Table 20: Selected Restaurant Brands Visited in Last Year by Social Grade ( percent of respondents), April 1997

Table 21: Selected Restaurant Brands Visited in Last Year by Region ( percent of respondents), April 1997

Table 22: Main Media Advertising Expenditures of the Main UK Restaurant Groups and Brands (£000), Year to December 1994-1996

Competitor Analysis

THE MARKETPLACE

MAJOR COMPANIES

ADVERTISING AND PROMOTION

Table 23: Key Acquisitions in the UK Restaurants Sector, 1996/1997

Table 24: Major UK Restaurant and Fast-Food Operators, 1996

Table 25: Main Media Advertising Expenditure on Restaurants (£000), Year to December 1994-1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CUSTOMER PENETRATION

VISITS IN THE EVENING

VISITS DURING THE DAY

FREQUENCY OF VISITS

TYPE OF RESTAURANT VISITED

Table 26: Visits to UK Restaurants ( percent of all adults), 1996

Table 27: Visits to UK Restaurants ( percent of all adults), 1993-1996

Table 28: Visits to Restaurants in the Evening by Age, Sex, Social Grade and Region ( percent of all adults), 1996

Table 29: Visits to Restaurants in the Daytime by Age, Sex, Social Grade and Region ( percent of all adults), 1996

Table 30: Frequency of Visits to Restaurants by Great Britain Residents ( percent of all adults), 1996

Table 31: Establishments Visited in the Last 3 Months ( percent of all adults), 1996

Outside Suppliers to the Industry

INTRODUCTION

FOOD SERVICE COMPANIES

CATERING EQUIPMENT COMPANIES

Current Issues

EMERGING RESTAURANT CHAINS AND NEW OPENINGS

EXPANSION FROM THE ESTABLISHED PLAYERS

RESTAURANT STAFF WAGES

PRICES

Table 32: Minimum Wage Rates in Selected Companies in London and Provincial Areas (£ per hour), 1997

Forecasts

FORECAST 1997 TO 2001

FUTURE SECTOR TRENDS

DEMOGRAPHIC TRENDS

Table 33: Forecasts of the UK Restaurant Market at Current Prices (£m), 1997-2001

Table 34: Forecasts of the UK Restaurant Market by Key Sector at Current Prices (£m), 1997-2001

Market Growth

Figure 1: The UK Market for Restaurants at Current Prices (£m), 1992-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

In 1996, the restaurants market in the UK was valued at an estimated £11.71bn, an increase of 5.1 percent on the previous year's figure. Restaurants, as defined in this report, include either eating places where food is eaten on the premises, or outlets selling meals and snacks for consumption off the premises. Between 1992 and 1996, the value of the restaurants market increased by 23.2 percent at current prices, but relatively high price inflation in the sector reduced growth at constant prices over the same period to just 4.8 percent.

The two major sectors of the restaurants market are fast food, and other restaurants and cafés, the latter sector including public house restaurants, traditional English restaurants, café bars and themed outlets. Fast food accounted for 52 percent of total sales in the market in 1996, but sales increased by just 4 percent in this sector in 1996, compared to a 6.3 percent increase in the other restaurants sector.

The structure of the restaurants industry still revolves around many small companies, and in 1996, 86.6 percent of the 42,575 restaurant businesses registered for value-added tax (VAT) had an annual turnover of less than £250,000. However, the sector is becoming more concentrated, and the leading players, led by Whitbread, City Centre Restaurants and Bass, are increasing their penetration with a wider range of branded chains covering many of the growing market sectors.

The leading fast-food companies, notably McDonald's, Burger King (owned by Grand Metropolitan) and Kentucky Fried Chicken (KFC) (owned by PepsiCo), are also continuing their aggressive expansion plans and are taking a larger share of the fast-food sector. The strong growth potential in the UK restaurants sector has also attracted a diverse range of new entrants, including Capital Radio, the brewer Morland, the leisure giant Rank, and the Middle East-based Investcorp.

Healthy year-on-year growth should be a feature of the UK restaurants sector over the next few years, and Key Note is forecasting growth of 6.1 percent in 1997 and growth of 21.6 percent between 1997 and 2001. The value of the market in 2001 is forecast to be £15.11bn, boosted by growing consumer confidence, increased disposable income, and a wider choice of branded outlets and menus.

Text © 1997 Key Note

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