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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

Discount retailing in the UK includes grocery retailers such as Lidl and Netto, non-grocery chain retailers such as Peacock's Stores and The Ise Group (formerly Poundland), and factory outlet retailers. The market has grown throughout the UK, driven by the desires of both consumers and manufacturers. In a period when consumption has grown and consumer aspirations have been rising, consumers have become increasingly price sensitive. At the same time, manufacturers and brand owners have sought to sell stock such as remainder items and seconds at reduced prices.
The UK public's demand for competitive discounting has been in evidence since the early 1980s, with the initial success of hypermarkets, warehouse clubs and low-cost, bulk grocery retailers such as Makro, Netto and Lidl. Over the last decade, out-of-town retailing has allowed for more warehouse-style stores, where lower overheads for the retailer have led to reduced prices for the customer, and the number of factory shops has grown, allowing manufacturers to sell unwanted stock. Consumers have demonstrated a willingness to embrace low-cost shopping options as varied as cruises to the French hypermarkets in Calais and low-cost air fares to the large-scale, US discount malls.
In 1998, the market's value reached £1.03bn, which represents growth of 32.5 percent since 1994. The rate of growth slowed slightly in 1997/1998 as the grocery discounters slowed down their expansion and new factory outlet malls came on-stream.
Currently, organised discount retailing and factory outlet malls are in an emergent phase in the UK. However, given their growth and increasing importance in the US retailing scene, this form of retailing is forecast to continue to gain importance in the UK market.
In 1999, total sales are projected to rise by 6.6 percent to £1.1bn. Thereafter, average annual growth of 7.1 percent will raise the market's value by a further 31.5 percent to £1.45bn by 2003. Non-grocery sales are forecast to show the fastest growth, rising by a total 38.4 percent between 1999 and 2003, compared to growth of 28.3 percent for grocery sales.

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TABLE OF CONTENTS

Executive Summary

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Trends in UK Retail Sales at Current Prices (£m and percent), 1994-1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

A GLOBAL PERSPECTIVE

Table 2: Discount Retail Sales by Sector at Current Prices (£m), 1994-1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 3: Major UK Discount Retailers by Turnover (£000), 1997/1998/1999

Table 4: Main Media Advertising Expenditure by Discount Retail Outlets (£000), Year Ending June 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

SHOPPING PATTERNS

MODE OF TRANSPORT

LEVELS OF SPENDING

Table 5: Purchasing Patterns of Grocery Shopping by Frequency (000 and percent of adults), 1998

Table 6: Purchasing Patterns of Grocery Shopping by Preferred Day (000 and percent of adults), 1998

Table 7: Distance Travelled by Consumers for Regular Major Grocery Purchases (000 and percent of adults), 1998

Table 8: Personal Selection of Items Bought From Supermarkets and Food Shops (000 and percent of adults), 1998

Table 9: Mode of Transport Used For Regular Major Grocery Purchases (000 and percent of adults), 1998

Table 10: Levels of Spending on Groceries in the Last Week (000 and percent of adults, housewives and men), 1998

Outside Suppliers to the Industry

MALL DEVELOPERS

Current Issues

CONSUMER PREFERENCE FOR ONE-STOP SHOPPING

LOCATION AND CUSTOMER BASE

PURPOSE-BUILT FACTORY OUTLET CENTRES

DISCOUNT CONSUMERS

PARALLEL TRADING

Forecasts

FACTORS ENCOURAGING GROWTH

FORECASTS 1999 TO 2003

Table 11: Forecast Discount Retail Sales at Current Prices (£m), 1999-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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Last updated by Jacob van Eldik 22th February 2000