ISBN 1-85765-715-2

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET TRENDS

Table 1: UK Convenience Market by Sector by Value (£m and percent), 1997

Table 2: Typical Product Mix in a Petrol Forecourt Convenience Store by Share of Sales ( percent), 1996

Table 3: Company-Owned Petrol Stations in the UK (number of stations), 1992-1996

Table 4: Petrol Stations at Supermarkets (number of stations), 1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 5: The UK Petrol Forecourt Retailing Market by Value (£m), 1994-1996

Table 6: Average Petrol Station Profitability, February 1996 and February 1997

Table 7: UK Retail Fuel Market by Value (£m), 1994-1996

Table 8: UK National Average Fuel Prices (pence per litre), January-December 1996

Table 9: Petrol and Diesel Deliveries to Retail Customers in the UK (000 tonnes), 1992-1996

Table 10: UK Petrol Forecourt Shop Sales by Value (£m), 1992-1996

Table 11: Petrol Forecourt Shop Sales Mix ( percent), 1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 12: UK Petrol Stations by Type (number of stations and percent), 1992-1996

Table 13: Post-Merger Majors in UK Petrol Forecourt Sites (number of sites and percent), 1996

Table 14: Estimated Number of Shops/Convenience Stores (100 square foot or more selling space) on Petrol Station Forecourts in the UK, June 1997

Table 15: Employees Working in Petrol Stations in Great Britain for the Sale of Automotive Fuel, March 1996 and March 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 16: Estimated Market Shares of the Leading Players in the UK Petrol Market ( percent), 1997

Table 17: Financial Profile for British Petroleum Company PLC (£m and percent), 1992-1996

Table 18: Financial Profile for Esso UK PLC (£m and percent), 1994 and 1995

Table 19: Financial Profile for Shell UK Ltd (£m, percent and 000), 1993-1995

Table 20: Main Media Advertising Expenditure of UK Petrol Service Stations (£000), Year to March 1995-1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

SOCIAL TRENDS

HOUSEHOLD STRUCTURE

HOUSEHOLD EXPENDITURE

SHOPPING FOR FOOD

ANTICIPATED EXPENDITURE

CURRENT SHOPPING ISSUES

GENERAL SHOPPING HABITS

FUEL PURCHASING HABITS

Table 21: Relative Changes in the UK Population by Age and Gender (000 and percent), 1994-2031

Table 22: Household Structure in Great Britain ( percent), 1961-1994/1995

Table 23: Average Weekly Expenditure of All UK Households (£ and percent), 1993-1995/1996

Table 24: Frequency of Grocery Shopping for UK Adults Excluding Other Women ( percent), 1996

Table 25: Weekly Expenditure on Grocery Items in the UK by Female Housewives for Eating at Home ( percent of all housewives), 1993-1996

Table 26: Weekly Expenditure on Fresh and Frozen Food Items in the UK by Female Housewives ( percent of all housewives), 1993 and 1996

Table 27: Source of Purchase of Fresh and Frozen Meat, Fish, Poultry, Fruit and Vegetables from UK Housewives ( percent of all housewives), 1993 and 1996

Table 28: Anticipated Expenditure on Food and Drink by UK Adults by Sex, Age, Social Class and Region ( percent), 1997 Versus 1996

Table 29: Comments by UK Adults on Current Issues When Shopping for Food by Sex, Age, Social Class and Region ( percent), January 1997

Table 30: Attitudes to Shopping by Sex, Age, Social Class and Region ( percent), January 1997

Table 31: Purchases of Fuel and Engine Oil by UK Adults ( percent), Year to March 1996

Outside Suppliers to the Industry

INTRODUCTION

FOOD MANUFACTURING

OWN LABEL

TECHNOLOGY

OTHER SUPPLIERS

Current Issues

NEW BP OUTLETS

FROST SHARES PLUNGE

JET/CARD CLEAR

MOBIL/AMOCO

BP/SAFEWAY

EUROPEAN UNION OF INDEPENDENT LUBRICANT COMPANIES

FAST-FOOD SALES

PETROL SUPPLY AGREEMENTS

SPAR

SUPERMARKETS

Table 32: Fuel Brands Displayed at Supermarkets, 1997

Forecasts

THE UK ECONOMY

THE PETROL FORECOURT MARKET

FORECASTS 1997 TO 2001

Table 33: Forecast UK Petrol Forecourt Retailing Market by Value (£m at current prices), 1997-2001

Table 34: Forecast UK Petrol Forecourt Retailing Market by Value (£m at 1996 Prices), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Petrol forecourt retailing in the UK is embarking on a period of major change. Over the past 4 years, competition from supermarkets, price wars and the increased cost of oil on the international market has forced one in five stations out of business. In its search for reduced costs, the market has recently witnessed a major merger between BP and Mobil, and another involving Elf and Gulf Oil is expected to be ratified shortly.

To generate extra profit, the industry is focusing on the forecourt shop and pressure is now on to develop chains of high volume `superstations', with bigger forecourt convenience stores which offer a wider range of fresh and frozen food, groceries, convenience meals and other services.

Some of the oil majors, like Esso and Shell, are enlarging and redeveloping existing forecourt shops. Others, such as BP/Mobil and Elf, are testing new store concepts through alliances with major grocery retailers such as Safeway and Somerfield. Some smaller oil companies and independent dealers are turning to franchises with convenience specialists like Alldays, or symbol groups such as Spar, in order to compete.

Key Note estimates that in 1996 at current prices sales from forecourts in the UK totalled £21.3bn, an increase of 12.5 percent against 1994. Of this, £2.8bn (13.1 percent) represented the volume of sales from some 6,000 forecourt shops, a contribution which has more than doubled over the past 3 years.

Looking ahead Key Note is predicting that, by the end of 1997, total forecourt sales in the UK will reach £23.17bn at current prices and will increase by the end of 2001 to £33bn (an increase of 42.4 percent). Of this total, £5.17bn (15.7 percent) will be attributable to sales of non-fuel items through forecourt shops.

The industry awaits a response to this initiative from major grocers such as Sainsbury, Tesco and others. A view being expressed by some industry pundits suggests it would be better for the oil majors to concentrate on forming alliances designed to allow the major food multiples to install and run the larger convenience store/supermarkets on forecourts, while the oil companies themselves concentrate on fuel sales.

Text © 1997 Key Note

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