Worldwide Business Information and Market Reports

www.the-list.co.uk and www.worldmarketresearch.com

Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk

Just want contact details for one of the companies in this report? Please don't ring us - try www.companieshouse.gov.uk or www.askalix.com

Join the ReportFinder mailing list and be told of new reports

Email:

KN52100

KEY NOTE HORTICULTURAL RETAILING MARCH 2000

Overview

This report covers:

Companies covered include:

GO TO LATEST EDITION

Table of Contents

Executive Summary

Back to Retailing & Wholesaling Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

PRODUCT SECTORS

RETAILERS

MARKET TRENDS

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 1: Estimated UK Market for Garden Products by Sector by Value (£m at rsp and percent), 1999

Table 2: The UK Market for Growing Stock by Product by Value (£m at rsp), 1994-1999

Table 3: Estimated UK Market for Garden Care by Product by Value (£m at rsp and percent), 1999

Table 4: The UK Market for Garden Tools and Equipment by Product by Value (£m at rsp), 1994-1999

Table 5: Approximate Size of the UK Lawnmower Market by Product Type by Volume (number), 1999

Table 6: Estimated Breakdown of Sales of Garden Products by Type of Retail Outlet ( percent), 1999

Industry Background

HISTORY

INDUSTRY CONCENTRATION

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 7: Leading Groups of Garden Centres in the UK by Number of Outlets, 1999

Table 8: Major DIY Store Chains in the UK by Number of Outlets, 1999

Table 9: Main Media Advertising Expenditure on Major Gardening Sectors (£000), 1995-1999

Table 10: Main Media Advertising Expenditure by Nursery and Garden Centres (£000), 1997-1999

Table 11: Main Media Advertising Expenditure on Lawnmowers (£000), 1997-1999

Table 12: Main Media Advertising Expenditure on Gardening Tools (£000), 1997-1999

Table 13: Main Media Advertising Expenditure on Garden Furniture and Accessories (£000), 1997-1999

Table 14: Main Media Advertising Expenditure on Garden Buildings (£000), 1997-1999

Table 15: Main Media Advertising Expenditure on Total Hortichemical, Compost and Fertiliser Products (£000), 1997-1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

GARDEN CENTRES

DIY SHEDS

INDEPENDENTS (DIY GOODS, HARDWARE, GARDENING)

MAIL ORDER

Buying Behaviour

ATTITUDES TO GARDENING

THE MARKET FOR RETAILERS

CONSUMER PROFILE

CONSUMER BEHAVIOUR

GARDEN ORIENTATION

GARDENING EXPENDITURE

OWNERSHIP OF GARDEN TOOLS AND EQUIPMENT

NEW PURCHASES

Table 16: Approximate Size of Garden and Allotment (000 adults and percent), 1992 and 1999

Table 17: Regional Distribution of Gardens by Size ( percent adults), 1999

Table 18: Distribution of Gardens by Size by Social Grade ( percent adults), 1999

Table 19: Distribution of Gardens by Size According to Age of Main Gardener ( percent adults), 1999

Table 20: Principal Garden Orientations (000 adults and percent), 1992, 1995 and 1999

Table 21: Gardeners Having Bought Growing Stock in the Past 12 Months (000 adults and percent), 1999

Table 22: Gardeners` Annual Expenditure in Previous 12 Months of Seeds, Bulbs, Plants, Trees or Shrubs (000 adults and percent), 1992, 1995 and 1999

Table 23: Gardeners` Annual Expenditure in Previous 12 Months on Fertilisers and Weedkillers (000 adults and percent), 1992, 1995 and 1999

Table 24: Ownership by Households of Garden Tools and Equipment ( percent of households), 1984, 1992 and 1999

Table 25: Purchases of New Garden Tools/Equipment in the Previous 12 Months (000 households), 1992, 1995 and 1999

Outside Suppliers to the Industry

GROWING STOCK

GROWING AIDS

GARDEN TOOLS AND MACHINERY

WATERING EQUIPMENT

GARDEN FURNITURE

GARDEN ANCILLARIES

Current Issues

CONSUMER DEMAND

INTERNATIONAL DEVELOPMENT

RETAIL DEVELOPMENTS

PRODUCT DEVELOPMENT

Forecasts

POPULATION FORECASTS

RETAIL FORECASTS 2000 TO 2003

PRODUCT SECTOR TRENDS

Table 26: Actual and Projected UK Population by Age ( percent and million), 1991-2021

Table 27: Estimated Number of Households in England (000), 1996-2011

Table 28: Forecast Sales of Major Gardening Sectors at Constant 1999 Prices (£m at rsp), 2000-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Back to Top

EXECUTIVE SUMMARY

Sales of horticultural products experienced buoyant growth in 1999, rising to an estimated value of £2.83bn. Growing stock is a key sector of the market accounting for 31.4 percent of sales in 1999, with tools, garden care, furniture and ancillary items also key markets.
Consumer attitudes towards their gardens have changed substantially in recent years. While there are still many enthusiasts who regard gardening as a hobby, many younger homeowners regard the garden as an area of relaxation and are looking for products that reduce the maintenance required, or provide instant results, such as power tools, bedding plants, lawncare, paving, etc.
Distribution of horticultural products is also changing, with the DIY sheds continuing to take share from the traditional nurseries and garden centres. Aggressive pricing, comprehensive display and strong promotional activity have been key factors behind their success, but garden centres are still the dominant channel for growing stock due to their product range, quality and level of service and advice. While the DIY sector is very concentrated with five major retail groups, garden centres and nurseries remain a highly fragmented sector. Many are still privately-owned operations, although Wyevale and Country Gardens have now achieved PLC status and are both growing through acquisition.
Consumer interest in gardening is high, partly driven by the wide exposure on television `make over` programmes which stimulate more creative use of even the smallest garden area. In addition, rising incomes and changing lifestyles have encouraged more homeowners to improve their garden environment, with the overall market forecast to grow by around 4 percent to 5 percent per annum over the next 3 years.
Further concentration in horticultural retailing will be inevitable as the major regional chains seek to improve their buying power and compete more effectively with the sheds.

Text © 2000 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 2000 www.the-list.co.uk Ariadne

Last updated by Duncan Nottage 5th June 2000