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Executive Summary

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EXECUTIVE SUMMARY

Over the period from 1994 to 1999, convenience store retailing in the UK has achieved a recognisable identity. However, with recognition has come change, and the sector is now consolidating with a number of recent acquisitions. In confectioner, tobacconists and newsagent (CTN)-based stores, T&S PLC has expanded rapidly; while in grocery-based specialist stores, Alldays is becoming increasingly dominant.
Most signifiicant is the interest now being shown by the large food multiples, which, in addition to developing their own convenience stores, are very actively arranging joint marketing deals with some of the larger oil companies, intent on gaining increased access to sites on petrol station forecourts.
Key Note estimates that at the end of 1998 there were around 30,000 convenience stores in the UK with a selling area of 300 square feet and above. Total sales for 1998 are estimated at £14.92bn. In the period from 1999 to 2003, it is predicted that sales at current prices will increase by 25.6 percent to reach £19.62bn, an increase in real terms of 19.5 percent at 1998 prices.
By sector, the largest growth is predicted to come from the major food multiples. Starting from a low base estimated at 2.6 percent of the market in 1998, by the year 2003, they will have more than doubled their sales through convenience stores. The second largest increase in sales by value -- predicted at 59.2 percent -- is forecast to come from co-operative societies, now rebranding under a `Welcome' banner.
As the UK population ages, it welcomes the personal service offered by convenience stores. There are more single households and an increasing appetite for snacks, fast food, and 24-hour shopping -- especially in city centres.
In opposition to this, some studies point out that fewer people are visiting convenience stores than did so in 1995/1996. They suggest that one of the key challenges facing the new breed of convenience store retailers is to repair customer perceptions damaged by visits to expensive, poorly stocked and badly managed independent stores. They point out that today's top-up shoppers still need convincing that things have changed and that convenience stores can offer a viable and reasonably-priced alternative to supplement superstore shopping.

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

Table 1: Penetration of Confectionery Products within the UK Food Market (£m and percent), 1993-1998

Table 2: The UK Confectionery Market by Sector by Value (£m at rsp and percent), 1998

Table 3: Index of Expenditure on Food and Confectionery Products at Current Prices (1993=100), 1993-1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

OVERSEAS TRADE

A GLOBAL PERSPECTIVE

Table 4.: The UK Confectionery Market by Retail Sales (£m at rsp and percent change), 1993-1998

Table 5: UK Sales of Chocolate Confectionery (£m and index), 1993-1998

Table 6: The UK Chocolate Confectionery Market by Sector by Value (£m at rsp and percent), 1998

Table 7: UK Sales of Sugar Confectionery (£m and index), 1993-1998

Table 8: The UK Sugar Confectionery Market by Sector by Value (£m at rsp and percent), 1998

Table 9: Overseas Trade in Chocolate Confectionery (000 tonnes and £m), 1994-1998

Table 10: Overseas Trade in Sugar Confectionery (000 tonnes and £m), 1994-1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATION

Table 11: Number of Confectionery Manufacturers by Turnover Size, 1998

Table 12: Retail Distribution of Confectionery by Value ( percent share of market), 1998

Brands

GENERAL DEVELOPMENTS

BRAND TYPES

BRAND ACTIVITY

BRAND SHARES

LEADING CHOCOLATE BAR BRANDS

BRAND ADVERTISING

Table 13: Selected Confectionery Brands of Cadbury Schweppes PLC, 1998

Table 14: Selected Confectionery Brands of Nestl‚ Holdings (UK) PLC, 1998

Table 15: Leading Confectionery Brands of Mars UK Ltd, 1998

Table 16: Leading Confectionery Brands of Kraft Jacobs Suchard Ltd, 1998

Table 17: Leading Brands of Selected Smaller Confectionery Companies, 1998

Table 18: The Top-Selling UK Confectionery Brands by Value (£m), 1998

Table 19: The Top-Selling Sugar Confectionery Brands by Value (£m), 1998

Table 20: Penetration of Leading Chocolate Bar Brands ( percent of adults), 1998

Table 21: Penetration of the Top Five Chocolate Bar Brands by Age and Social Grade ( percent of adults), 1998

Table 22: Main Media Advertising Expenditure on Confectionery (£m), Year to September 1997 and 1998

Table 23: Main Media Advertising Expenditure on the Top Confectionery Brands (£000), Year to September 1998

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 24: Manufacturers' Shares of the UK Confectionery Market by Value ( percent), 1998

Table 25: Manufacturers' Shares of the UK Sugar Confectionery Market by Value ( percent), 1998

Table 26: Selected Major UK Confectionery Companies (£m), 1997/1998

Table 27: Main Media Advertising Expenditure on Confectionery by Sector (£m), Year to September 1997 and 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 28: Purchasers of Confectionery ( percent of adults), 1995-1998

Table 29: Purchases of Confectionery by Sex ( percent of adults), 1998

Table 30: Purchases of Confectionery by Presence of Children in Household ( percent of adults), 1998

Table 31: Purchases of Confectionery by Age ( percent of adults), 1998

Table 32: Purchases of Confectionery by Social Grade ( percent of adults), 1998

Outside Suppliers to the Industry

INTRODUCTION

SPECIALIST MACHINERY

FOOD INGREDIENTS

PACKAGING

Current Issues

EUROPEAN UNION CHOCOLATE DIRECTIVE

PRICE-MARKING

NEW PRODUCT DEVELOPMENTS

CORPORATE ACTIVITY

Forecasts

FORECASTS 1999 TO 2003

FUTURE MARKET DEVELOPMENTS

Table 33: The Forecast UK Confectionery Market at Current Prices (£m at rsp), 1999-2003

Market Growth

Figure 1: The UK Confectionery Market by Value (£m at rsp), 1993-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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Last updated by Jacob van Eldik 22th January 2000