| KN52074 |
| KEY NOTE Market Report Bookselling : May 2004 |
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This report covers: Amazon.co.uk., Blackwell UK,Bookclub Associates, Borders (UK), British Bookshops & Stationers, David Flatman, Ottakar's, The Book People, Waterstone's Booksellers, WH Smith,
Companies include: bookselling,consumer books, school books,book clubs,book shops,library supply,academic, professional, books,
| Executive Summary |
| 1. Market Definition |
| report coverage |
| MARKET SECTORS |
| Consumer Books |
| Academic and Professional Books |
| School Books |
| MARKET TRENDS |
| ECONOMIC TRENDS |
| Population |
| Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 1999-2003 |
| Gross Domestic Product |
| Table 2: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003p |
| Inflation |
| Table 3: UK Rate of Inflation (%), 1999-2003 |
| Unemployment |
| Table 4: Actual Number of Unemployed Persons in the UK (million), 1999-2003 |
| MARKET POSition |
| The UK |
| Table 5: The UK Publishing Market by Value by Sector, (£m and %), 2003 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| By Value |
| Table 6: The Total UK Booksellers Market by Value at Current Prices (£m at rsp), 1999-2003 |
| Table 7: The Total UK Booksellers Market by Sector by Value (%), 2003 |
| Book Output |
| Table 8: Output of Books in the UK by Volume (number of books), 1999-2003 |
| Categories of Books Published |
| Table 9: Major Categories of Book Titles Published in the UK by Volume (number of books), 1998-2002 |
| BY MARKET SECTOR |
| Consumer Books |
| Table 10: The UK Consumer Books Sector by Value at Current Prices (£m at rsp), 1999-2003 |
| Academic and Professional Books |
| Table 11: The UK Academic and Professional Books Sector by Value at Current Prices (£m at rsp), 1999-2003 |
| School Books |
| Table 12: The UK School Books Sector by Value at Current Prices (£m at rsp), 1999-2003 |
| 3. Industry Background |
| Historical Background |
| The Net Book Agreement |
| The Internet |
| Book Clubs |
| NUMBER OF COMPANIES |
| Table 13: Number of UK VAT-Based Enterprises Engaged in Book Retailing by Turnover Sizeband (£000 and %), 2003 |
| INDUSTRY SYNOPSIS |
| EMPLOYMENT |
| Table 14: Number of UK Local Units Engaged in Book Retailing by Employment Sizeband (number and %), 2003 |
| Library Supply |
| DISTRIBUTION |
| REGIONAL VARIATIONS |
| HOW ROBUST IS THE MARKET? |
| Key Trade Associations |
| Booksellers Association |
| Book Marketing Ltd |
| Publishers Association |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| Consumer Books |
| Academic and Professional Books |
| School Books and Library Books |
| Major Players |
| Amazon.co.uk Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Blackwell UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Book Club Associates Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Borders (UK) Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| British Bookshops and Stationers PLC |
| Company Structure |
| Current and Financial Developments |
| Financial Results |
| David Flatman Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Ottakar's PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| The Book People Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Waterstone's Booksellers Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| WH Smith PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| marketing activity |
| Bookshops |
| Table 15: Main Media Advertising Expenditure by Bookshops (£000), Years Ending December 2002 and 2003 |
| Book Clubs |
| Table 16: Main Media Advertising Expenditure by Book Clubs (£000), Years Ending December 2002 and 2003 |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 6. Buying Behaviour |
| cONSUMER Penetration of Books |
| Table 17: Penetration of Books Purchased in the Past 12 Months (% of adults), 1995,1997,1999, 2001 and 2003 |
| Penetration by Sex, Age, Social Grade and Region |
| Table 18: Penetration of Hardback and Paperback Books Purchased by Sex, Age, Social Grade and Region (% of adults), 2001 and 2003 |
| Profile of Purchasers by Sex, Age, Social Grade and Region |
| Table 19: Profile of Purchasers of Hardback and Paperback Books by Sex, Age, Social Grade and Region (% of adults), 2001 and 2003 |
| Buying Habits by Sex |
| Table 20: Buying Habits and Attitudes Towards Books by Sex (% of adults), 2004 |
| Buying Habits by Age |
| Table 21: Buying Habits and Attitudes Towards Books by Age (% of adults), 2004 |
| Buying Habits by Social Grade |
| Table 22: Buying Habits and Attitudes Towards Books by Social Grade (% of adults), 2004 |
| 7. Current Issues |
| PRICING |
| concerns ABOUT BOOK CLUBS |
| THE GROWTH OF SUPERMARKET SALES |
| THE FORUM |
| CORPORATE NEWS |
| 8. The Global Market |
| THE EUROPEAN MARKET |
| 9. Forecasts |
| INTRODUCTION |
| ECONOMIC FORECASTS |
| Population |
| Table 23: Forecast UK Resident Population by Sex (000), 2004-2008 |
| Gross Domestic Product |
| Table 24: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2004-2008 |
| Unemployment |
| Table 25: Forecast Actual Number of Unemployed Persons in the UK (million), 2004-2008 |
| FORECASTS 2004 to 2008 |
| Table 26: Total UK Forecast Booksellers Market by Value at Current Prices (£m at rsp), 2004-2008 |
| FUTURE TRENDS |
| VAT |
| Increasing Online Buying |
| 10. Company Profiles |
| Blackwell Uk Ltd |
| borders (uk) Ltd |
| British Bookshops And Stationers Plc |
| Ottakar's Plc |
| Waterstone's Booksellers Ltd |
| Wh Smith Plc |
| 11. Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
This Key Note Market Report examines the UK bookselling industry. The bookselling market in the UK, is one of the largest in Europe and is certainly the strongest in terms of market growth. There are a great variety of booksellers ranging from the small independents and local newsagents, to the large retail chains and supermarkets. Bookselling is also conducted online and by book clubs. This report focuses mainly on the high-street booksellers.
In 2003, Key Note estimates that the value of the retail book market was £3.83bn, which represented an increase of around 3.5% on 2002. More than two-thirds of the market was accounted for by consumer sales. The remainder comprise academic and professional books and school books.
The industry's major booksellers include Amazon.co.uk. Ltd, Book Club Associates Ltd, Borders (UK) Ltd, Ottakar's PLC, Waterstone's Booksellers Ltd, and WH Smith PLC. It is notable that of these six booksellers, one sells books online and one sells under various book-club brand names. Meanwhile, the supermarkets are becoming a significant factor in the marketplace because of their price-cutting on bestsellers. Book buying occurs across all social groups but is strongest among those from the AB social grades.
The market is also influenced by those who buy many books a year, the so-called heavy book buyers. Heavy book buyers are those who buy ten or more books a year. Pricing is the most important issue for booksellers and this is becoming a concern for publishers as well. There are worries that selective and highly variable price-cutting is damaging and counter-productive.
Key Note estimates that the value of retail book sales will rise by 13.1% between 2004 and 2008. Bookselling space is likely to increase, with retailers such as Ottakar's expanding and supermarkets enlarging their book sections.
Text © 2004Key Note
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Last updated by Amanda Porteous June
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