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KN52070 KEY NOTE BOOKSELLING SEPTEMBER 2000

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TABLE OF CONTENTS

Executive Summary


1. Market Definition


INTRODUCTION
Consumer Books
Academic and Professional Books
MARKET POSITION
Sales by Sector (£m and percent), 2000
Table 2: The UK Retail Book Market by Sector by Value ( percent), 1994-2000
MARKET TRENDS
Consumer Books
Table 3: UK Consumers’ Expenditure on Recreation (£m), 1995-1999
Table 4: The Top Ten Paperback Best-Sellers in the UK, 1999
Academic and Professional


2. Market Size


THE TOTAL MARKET
Book Output
1990-1999
Categories of Books Published
Table 7: Number of English-Language Book Titles Published in the UK/Europe by Main Category, January to December 1997-1999
BY MARKET SECTOR
Consumer Books
Table 8: Retail Sale of Books by Category ( percent), 1999
The Impact of Discounting
Children’s Books
Academic and Professional Books
School Books


3. Industry Background


Late 1980s
Early 1990s
Mid-1990s
Late 1990s
2000
THE NET BOOK AGREEMENT
INDUSTRY CONCENTRATION
Large Specialist Chains
Waterstone’s
Ottakar’s
Blackwell
Small Specialist Chains
Books Etc
Hammicks
James Thin
Sussex Stationers
Independents
Restaurants and Service Stations
and Newsagents
Book Clubs
DISTRIBUTION
Library Supply
TRADE ASSOCIATIONS
Booksellers Association
Publishers Association
Other Trade Organisations
Whitaker & Son
Book Marketing Ltd


4. Competitor Analysis


Consumer Books
Academic and Professional Books
Library Books
MARKET LEADERS
Table 9: Financial Results of Leading Booksellers (£m and £000), 1999/2000
WH Smith PLC
Structure
Financial Results
HMV Media Group PLC
Structure
Recent Developments
Financial Results
Blackwell Retail Ltd
Structure
Financial Results
Borders (UK) Ltd
Structure
Recent Developments
Financial Results
Structure
Recent Developments
Financial Results
James Thin Ltd
Structure
Financial Results
Hammicks Bookshops Ltd
Structure
Recent Developments
Financial Results
Book Club Associates
Structure
Recent Developments
Financial Results
Bookshops
Table 10: Main Media Advertising Expenditure by Bookshops (£000), Year Ending March 1999 and March 2000
Book Clubs
December 1999
Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS


6. Buying Behaviour


PENETRATION
Table 11: Book Buying Habits of UK Consumer Purchasers of Books in the Last 12 Months ( percent of adults), 1995-1999
Sex, Age, Social Grade and Region ( percent of adults), 2000
Table 13: Profile of Purchasers of Hardback and Paperback Books by Sex, Age, Social Grade and Region ( percent), 2000


7. Outside Suppliers to the Industry


DISTRIBUTORS
COMPANIES
COMPANIES
DESIGNERS


8. Current Issues


CURRENT MARKET CONDITIONS
CORPORATE DEVELOPMENTS
Waterstone’s
WH Smith
Ottakar’s
Borders UK
Sussex Stationers
THE Internet


9. Forecasts


FUTURE TRENDS
Consumer Books
Academic and Professional Books
School Books
Industry Restructuring
FORECASTS 2000 to 2005
Table 14: Forecast Retail Value of UK Book Sales (£m), 2000-2005


10. Company Profiles


Blackwell Retail Ltd
Ottakar`s PLC
James Thin Ltd
WH Smith PLC


11. Further Sources


Associations
Periodicals
Directories
General Sources
Bonnier Information Sources
Government Publications

Understanding TGI Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

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EXECUTIVE SUMMARY

The bookselling industry is going through a period of considerable change and there is a sense in the industry that this change will accelerate. It is being brought about by increased competition in the High Street and from the Internet.
The bookselling industry serves three sectors: consumers, buyers of professional and academic books, and school librarians and head teachers. There are a number of suppliers to the retail sector: large High Street chains including WH Smith; book clubs; independent booksellers; campus booksellers; supermarkets and leisure outlets; confectioners, tobacconists and newsagents (CTNs); and school and library suppliers.
WH Smith and the specialist chains such as Waterstone’s, Blackwell, Ottakar’s, Books Etc and Borders account for around 45 percent of the consumer market. Supermarkets and the CTNs account for around 20 percent. The remaining 35 percent is shared by independent bookshops, direct selling and book clubs, plus the small retail outlets of leisure organisations and businesses such as restaurants, museums and garden centres. The academic and professional market is largely supplied by campus bookshops and by the specialist chains. Schools are mainly supplied by specialist school and library suppliers, but booksellers are progressively taking a larger share of this sector.
The ownership of some of the large chains has changed in recent years. Waterstone’s is no longer part of WH Smith and is now part of HMV Media Group, while Books Etc is now owned by Borders (UK) Ltd, which is the UK subsidiary of Borders Group Incorporated in the US. The market has become more competitive, with an increase in discounting, led by the large chains and the supermarkets. The small independent booksellers are being squeezed. However, discounting does not appear to have widened the market and brought new people into the bookshops, as had been expected. The Internet is making an impact on this market — especially in the academic and professional sector. How far it is eating into the sales of High Street bookshops is not clear. Some booksellers believe that Internet sales are taking a growing share of consumer sales, but there are others, such as James Heneage, Managing Director of Ottakar’s, who insists that the Internet is not as yet making a significant impact on High Street sales.
Key Note believes that the number of bookshops in the UK will decline over the next few years and that even some of the larger chains may begin to reduce their branch numbers. The President of the Booksellers Association has said publicly that the market is greatly oversupplied.

Text © 2000 Key Note

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Last updated by Duncan Nottage 20th August 2000