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Executive Summary |
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| INTRODUCTION | |
| Consumer Books | |
| Academic and Professional Books | |
| MARKET POSITION | |
| Sales by Sector (£m and percent), 2000 | |
| Table 2: The UK Retail Book Market by Sector by Value ( percent), 1994-2000 | |
| MARKET TRENDS | |
| Consumer Books | |
| Table 3: UK Consumers Expenditure on Recreation (£m), 1995-1999 | |
| Table 4: The Top Ten Paperback Best-Sellers in the UK, 1999 | |
| Academic and Professional | |
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| THE TOTAL MARKET | |
| Book Output | |
| 1990-1999 | |
| Categories of Books Published | |
| Table 7: Number of English-Language Book Titles Published in the UK/Europe by Main Category, January to December 1997-1999 | |
| BY MARKET SECTOR | |
| Consumer Books | |
| Table 8: Retail Sale of Books by Category ( percent), 1999 | |
| The Impact of Discounting | |
| Childrens Books | |
| Academic and Professional Books | |
| School Books | |
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| Late 1980s | |
| Early 1990s | |
| Mid-1990s | |
| Late 1990s | |
| 2000 | |
| THE NET BOOK AGREEMENT | |
| INDUSTRY CONCENTRATION | |
| Large Specialist Chains | |
| Waterstones | |
| Ottakars | |
| Blackwell | |
| Small Specialist Chains | |
| Books Etc | |
| Hammicks | |
| James Thin | |
| Sussex Stationers | |
| Independents | |
| Restaurants and Service Stations | |
| and Newsagents | |
| Book Clubs | |
| DISTRIBUTION | |
| Library Supply | |
| TRADE ASSOCIATIONS | |
| Booksellers Association | |
| Publishers Association | |
| Other Trade Organisations | |
| Whitaker & Son | |
| Book Marketing Ltd | |
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| Consumer Books | |
| Academic and Professional Books | |
| Library Books | |
| MARKET LEADERS | |
| Table 9: Financial Results of Leading Booksellers (£m and £000), 1999/2000 | |
| WH Smith PLC | |
| Structure | |
| Financial Results | |
| HMV Media Group PLC | |
| Structure | |
| Recent Developments | |
| Financial Results | |
| Blackwell Retail Ltd | |
| Structure | |
| Financial Results | |
| Borders (UK) Ltd | |
| Structure | |
| Recent Developments | |
| Financial Results | |
| Structure | |
| Recent Developments | |
| Financial Results | |
| James Thin Ltd | |
| Structure | |
| Financial Results | |
| Hammicks Bookshops Ltd | |
| Structure | |
| Recent Developments | |
| Financial Results | |
| Book Club Associates | |
| Structure | |
| Recent Developments | |
| Financial Results | |
| Bookshops | |
| Table 10: Main Media Advertising Expenditure by Bookshops (£000), Year Ending March 1999 and March 2000 | |
| Book Clubs | |
| December 1999 | |
| Threats | |
| STRENGTHS | |
| WEAKNESSES | |
| OPPORTUNITIES | |
| THREATS | |
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| PENETRATION | |
| Table 11: Book Buying Habits of UK Consumer Purchasers of Books in the Last 12 Months ( percent of adults), 1995-1999 | |
| Sex, Age, Social Grade and Region ( percent of adults), 2000 | |
| Table 13: Profile of Purchasers of Hardback and Paperback Books by Sex, Age, Social Grade and Region ( percent), 2000 | |
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| DISTRIBUTORS | |
| COMPANIES | |
| COMPANIES | |
| DESIGNERS | |
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| CURRENT MARKET CONDITIONS | |
| CORPORATE DEVELOPMENTS | |
| Waterstones | |
| WH Smith | |
| Ottakars | |
| Borders UK | |
| Sussex Stationers | |
| THE Internet | |
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| FUTURE TRENDS | |
| Consumer Books | |
| Academic and Professional Books | |
| School Books | |
| Industry Restructuring | |
| FORECASTS 2000 to 2005 | |
| Table 14: Forecast Retail Value of UK Book Sales (£m), 2000-2005 | |
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| Blackwell Retail Ltd | |
| Ottakar`s PLC | |
| James Thin Ltd | |
| WH Smith PLC | |
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| Associations | |
| Periodicals | |
| Directories | |
| General Sources | |
| Bonnier Information Sources | |
| Government Publications | |
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Understanding TGI Data |
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| Number, Profile, Penetration | |
| Social Grade | |
| Standard Region | |
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Key Note Research |
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The bookselling industry is going through a period
of considerable change and there is a sense in the industry that this change
will accelerate. It is being brought about by increased competition in the High
Street and from the Internet.
The bookselling industry serves three
sectors: consumers, buyers of professional and academic books, and school
librarians and head teachers. There are a number of suppliers to the retail
sector: large High Street chains including WH Smith; book clubs; independent
booksellers; campus booksellers; supermarkets and leisure outlets;
confectioners, tobacconists and newsagents (CTNs); and school and library
suppliers.
WH Smith and the specialist chains such as Waterstones,
Blackwell, Ottakars, Books Etc and Borders account for around 45 percent of the
consumer market. Supermarkets and the CTNs account for around 20 percent. The
remaining 35 percent is shared by independent bookshops, direct selling and book
clubs, plus the small retail outlets of leisure organisations and businesses
such as restaurants, museums and garden centres. The academic and professional
market is largely supplied by campus bookshops and by the specialist chains.
Schools are mainly supplied by specialist school and library suppliers, but
booksellers are progressively taking a larger share of this sector.
The
ownership of some of the large chains has changed in recent years.
Waterstones is no longer part of WH Smith and is now part of HMV Media
Group, while Books Etc is now owned by Borders (UK) Ltd, which is the UK
subsidiary of Borders Group Incorporated in the US. The market has become more
competitive, with an increase in discounting, led by the large chains and the
supermarkets. The small independent booksellers are being squeezed. However,
discounting does not appear to have widened the market and brought new people
into the bookshops, as had been expected. The Internet is making an impact on
this market especially in the academic and professional sector. How far
it is eating into the sales of High Street bookshops is not clear. Some
booksellers believe that Internet sales are taking a growing share of consumer
sales, but there are others, such as James Heneage, Managing Director of
Ottakars, who insists that the Internet is not as yet making a
significant impact on High Street sales.
Key Note believes that the number
of bookshops in the UK will decline over the next few years and that even some
of the larger chains may begin to reduce their branch numbers. The President of
the Booksellers Association has said publicly that the market is greatly
oversupplied.
Text © 2000 Key Note
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© 2000 www.the-list.co.uk Ariadne
Last updated by Duncan Nottage 20th August 2000