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ISBN 1-85765-733-0

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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

In 1998, the UK fast-food and takeaway market was valued at £6.58bn, an increase of 6.7 percent on the 1997 value. The market has registered healthy value growth rates over the last few years as higher disposable incomes have enabled consumers to spend more on eating out, and demands for convenience foods have grown. In 1998, however, retail prices for fast food and takeaways increased significantly, meaning that in real terms, the 1998 increase in market value was only 2.7 percent.
The largest sector of the market, and a sector recording one of the highest increases in sales in 1998, is sandwiches. This market was valued at £2.22bn in 1998, an increase of 6.3 percent on the 1997 value. The second largest sector, and the best performing sector in 1998, was the burger market valued at £1.55bn, an increase of 9.4 percent on 1997. After the problems the market suffered following the bovine spongiform encephalopathy (BSE) scare, consumers have returned to burger outlets and strong opening programmes by the leading players, McDonald's and Burger King, have also boosted sales. Other market sectors are fish and chips (£825m in 1998), pizza (£680m), chicken (£392m) and other fast foods (£906m). The latter sector includes ethnic foods.
The market splits into sectors primarily dominated by large global brands and sectors characterised by a large number of small operators. In the former category are: burgers, where McDonald's, with a 72 percent share of value sales, followed by Burger King, with 20 percent, dominate; chicken where KFC has the vast majority of sales (65 percent); and to a lesser extent, pizzas, with an estimated 32 percent share held by Pizza Hut. Sectors where branded outlets have little part to play are fish and chips, ethnic foods, and sandwiches. The small-scale, highly fragmented nature of the industry is reflected in the fact that 25,500 of the estimated 42,600 fast-food and takeaway outlets in the UK are primarily independent businesses in two sectors, sandwiches (10,500 outlets) and ethnic foods (15,000 outlets).
In 1999, the market is forecast to increase by 5.3 percent and reach £6.93bn. By 2003, the market is forecast to increase to £7.91bn, with average annual increases in market value between 1999 and 2003 outperforming the growth in retail prices. Sandwiches will continue to register strong growth and burgers, pizzas and other foods should also perform well.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: The UK Fast-Food/Takeaway Market by ProductSector (£m at rsp and percent), 1998

Table 2: Consumer Expenditure on Catering and Fast Food/Takeaways at Current Prices (£m and percent), 1994-1998

Table 3: Share of the Total Catering Market Taken by FastFood/Takeaways by Value ( percent), 1994-1998

Table 4: Number of Catering Businesses in the UK (number and percent), 1998

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 5: The UK Fast-Food/Takeaway Market (£m at rsp and percent), 1994-1998

Table 6: Retail Price Index for Takeaways/Snacks andRestaurant Meals (13th January 1987=100), December 1997 to December 1998

Table 7: The UK Sandwich Market (£m at rsp and percent), 1994-1998

Table 8: The UK Burger Market (£m at rsp and percent), 1994-1998

Table 9: The UK Fish and Chips Market (£m at rsp and percent), 1994-1998

Table 10: The UK Pizza Market (£m at rsp and percent), 1994-1998

Table 11: The UK Home-Delivery and Takeaway Pizza Market(£m at rsp and percent), 1994-1998

Table 12: The UK Chicken Market (£m at rsp and percent), 1994-1998

Table 13: Other UK Fast-Food and Takeaway Market (£m at rsp and percent), 1994-1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

TRADE ASSOCIATIONS

Table 14: Analysis of Fast-Food/Takeaway BusinessesÅ byTurnover (number and percent), 1998

Table 15: Estimated Number of Outlets in Selected Fast-Food Markets (number and percent), 1999

Competitor Analysis

THE MARKETPLACE

MARKET SHARES

MAJOR PLAYERS

ADVERTISING AND PROMOTION

Table 16: Leading Fast-Food/Takeaway Chains (number of outlets), 1999

Table 17: Estimated Market Shares by Value of Major Fast-Food Brands ( percent), 1998

Table 18: UK Growth of McDonald's - Outlets and Sales(numbers and £m), 1992-1998

Table 19: Main Media Advertising Expenditure by LeadingFast-Food Restaurant Brands (£000), 1997 and 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE FAST-FOOD/TAKEAWAY MARKET

SANDWICHES

BURGERS

FISH AND CHIPS

CHICKEN

PIZZA/HOME DELIVERY

ETHNIC FAST FOODS

Buying Behaviour

HOUSEHOLD EXPENDITURE

CONSUMER PENETRATION

PENETRATION AND PROFILE BY DEMOGRAPHIC GROUP

Table 20: Household Expenditure per Week on Restaurant,Caf‚ and Takeaway Meals (£), 1994/1995-1997/1998

Table 21: percentage of Adults Visiting Takeaways or Eating-In at Fast-Food Restaurants ( percent of adults), 1997 and 1998

Table 22: Frequency of Visiting Takeaway and Fast-FoodRestaurants ( percent of adults), 1998

Table 23: Profile and Penetration of Takeaway FoodPurchasers ( percent of adults), 1998

Table 24: Profile and Penetration of Consumers VisitingFast-Food Restaurants ( percent of adults), 1998

Outside Suppliers to the Industry

INTRODUCTION

CATERING EQUIPMENT

FOOD AND DRINK

PACKAGING

Current Issues

GENETICALLY-MODIFIED FOODS

NEW OUTLETS

PIZZA COMPETITION

MINIMUM WAGE

MILLENNIUM DOME CATERING

Forecasts

FORECASTS 1999 TO 2003

MARKET SECTOR FORECASTS

Table 25: Forecast of the UK Fast-Food/Takeaway Market at Current Prices (£m and percent), 1999-2003

Table 26: Retail Price Index (RPI) and Average EarningsForecasts ( percent change), 1999-2003

Table 27: Forecast of the UK Fast-Food/Takeaway Market by Sector at Current Prices (£m), 1999-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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Last updated by Jacob van Eldik 22th January 2000