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KN52047 KEY NOTE FAST FOOD AND HOME DELIVERY OUTLETS SEPTEMBER 1997

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ISBN 1-85765-733-0

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TABLE OF CONTENTS

Executive Summary
Market Definition
INTRODUCTION
MARKET POSITION
MARKET SECTORS
MARKET TRENDS
Table 1: Consumer Expenditure on Catering, Restaurants and Fast Food/Takeaways at Current Prices (£m), 1992-1996
Table 2: Number of Catering Businesses in the UK, 1991-1995
Table 3: The UK Fast-Food/Takeaway Market by Product Sector (£m and percent), 1996
Market Size
THE TOTAL MARKET
MARKET SECTORS
Table 4: The UK Fast-Food/Takeaway Market at Current Prices (£m at rsp and index 1991=100), 1991-1996
Table 5: The UK Sandwiches Market (£m), 1992-1996
Table 6: The UK Burger Market (£m), 1992-1996
Table 7: The UK Pizza Market (£m), 1992-1996
Table 8: The UK Home-Delivery and Takeaway Pizza Market (£m and percent share of total market), 1992-1996
Table 9: The UK Chicken Market (£m), 1992-1996
Table 10: The UK Fish and Chips Market (£m), 1992-1996
Table 11: The UK Other Fast-Food/Takeaway Market (£m), 1992-1996
Industry Background
RECENT HISTORY
INDUSTRY CONCENTRATION
FRANCHISING
TRADE ASSOCIATIONS
Table 12: Analysis of Fast-Food/Takeaway Businesses by Turnover Size (number and percent), 1996
Table 13: Number of Businesses in the Fast-Food/Takeaway Market, 1990-1996
Table 14: Estimated Number of Outlets in Selected Fast-Food Markets, 1996
Table 15: Breakdown of Company-Owned and Franchised Operations for Selected Fast-Food Chains ( percent), 1996
Brands
GENERAL DEVELOPMENTS
LEADING BRANDS
BRAND SHARES
VISITS TO THE MAJOR FAST-FOOD RESTAURANTS
ADVERTISING ON LEADING BRANDS
Table 16: Leading Fast-Food Brands, 1997
Table 17: Estimated Market Shares of Major Fast-Food Brands by Value ( percent), 1996
Table 18: Leading Fast-Food Restaurants Visited in the Last 12 Months ( percent of respondents), July 1997
Table 19: Leading Fast-Food Restaurants Visited in the Last 12 Months by Age ( percent of respondents), July 1997
Table 20: Leading Fast-Food Restaurants Visited in the Last 12 Months by Social Grade ( percent of respondents), July 1997
Table 21: Leading Fast-Food Restaurants Visited in the Last 12 Months by Region ( percent of respondents), July 1997
Table 22: The Presence of Children in Households - Analysis by Age ( percent of respondents), July 1997
Table 23: Main Media Advertising Expenditure by Leading Fast-Food Restaurant Brands (£000), Year Ending March 1995-1997
Competitor Analysis
THE MARKETPLACE
MAJOR FAST-FOOD CHAINS
ADVERTISING AND PROMOTION
Table 24: Leading Fast-Food/Takeaway Chains (number of outlets), 1997
Table 25: Main Media Advertising Expenditure on Fast-Food Restaurants (£000), Year to March 1995-1997
Strengths, Weaknesses, Opportunities and Threats (SWOT)
THE UK FAST-FOOD/TAKEAWAY MARKET
HAMBURGERS
CHICKEN
SANDWICHES
PIZZA/HOME DELIVERY
FISH AND CHIPS
ETHNIC FAST FOODS
Buying Behaviour
CONSUMER PENETRATION
PENETRATION AND PROFILE BY DEMOGRAPHIC GROUP
Table 26: percentage of Adults Visiting Takeaways or Eating In at Fast-Food Restaurants ( percent of adults), 1997
Table 27: Frequency of Visiting Takeaway and Fast-Food Restaurants ( percent of adults), 1997
Table 28: Profile and Penetration of Takeaway Food Purchasers in Great Britain ( percent of adults), 1997
Table 29: Profile and Penetration of Consumers Visiting Fast-Food Restaurants ( percent of adults), 1997
Table 30: Establishments Eaten in at Least Once a Month ( percent of respondents), 1996
Table 31: Establishments Eaten in at Least Once a Month by Age ( percent of respondents), 1996
Table 32: Establishments Eaten in at Least Once a Month by Social Grade ( percent of respondents), 1996
Outside Suppliers to the Industry
INTRODUCTION
FOOD AND DRINK
CATERING EQUIPMENT
PACKAGING MATERIALS
MCDONALD'S
Current Issues
NEW ENTRANTS
CORPORATE ACTIVITY
BOVINE SPONGIFORM ENCEPHALOPATHY
Forecasts
FORECASTS 1997 TO 2001
MARKET DEVELOPMENTS
DEMOGRAPHIC TRENDS
MARKET SECTOR FORECASTS
CONCLUSIONS
Table 33: Forecast UK Fast-Food/Takeaway Market (£m), 1997-2001
Table 34: Forecast of UK Fast-Food/Takeaway Market by Sector (£m and percent), 1997-2001
Market Growth
Figure 1: The UK Fast-Food/Takeaway Market (£m), 1992-2001
Company Profiles
INTRODUCTION
DEFINITIONS
FURTHER INFORMATION
Company Financials
Further Sources
ASSOCIATIONS
PERIODICALS
DIRECTORIES
GENERAL SOURCES
HBI UK INFORMATION SOURCES
GOVERNMENT PUBLICATIONS
OTHER SOURCES

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EXECUTIVE SUMMARY

Fast food represents a significant sector in the UK eating-out market, accounting for 13.8 percent of all consumer expenditure on catering, and 48.9 percent of total spending at restaurants. In 1996, total retail sales rose by 3.2 percent to £5.73bn. Since 1991, the market has grown by 23.4 percent.

The largest sector is that of sandwiches which accounted for 34 percent of total market value in 1996, followed by burgers with 22 percent, and fish and chips with 13 percent. Pizzas had an 11 percent share, with fried chicken and Chinese food each taking around 6 percent.

Recent growth in the UK fast-food/takeaway market has encouraged greater concentration of branding. This is reflected in the numerous link-ups and joint ventures with the leading contract caterers, leisure/catering companies and the large brewers. For example, Whitbread recently consolidated its position in the pizza market by acquiring the Bright Reasons Group, which owns the Pizzaland, Bella Pasta and Pizza Piazza restaurant chains.

The recent success of new brands has greatly increased the profile of sectors where previously branding had been lacking. The leading fast-food companies have also been stepping up their ambitious expansion programmes and increasing their branded outlets, especially in out-of-town developments such as shopping centres and retail/leisure parks. Joint ventures with leading oil companies have increased over the past year, with Burger King outlets now operating at Texaco petrol stations, Domino's Pizza outlets at Total, and Wimpy at Fina.

Competition in the marketplace has greatly intensified, with increasing involvement of the major grocery multiples into fast foods through the introduction of hot pizzas and ethnic takeaway counters in their larger stores. There has also been a number of new entrants, exploiting the growing trend towards convenience foods and snacking. These include Blimpie Sandwich bar, Schlotzsky's Deli, Cincinnati's Rotisserie and Donut Magic.

The UK fast-food/takeaway trade looks set for further expansion over the next 5 years, benefiting from the expected growth in the eating-out market, and greater outlet expansion by the leading players. Key Note forecasts that market growth will average 3.7 percent year-on-year from 1997 to provide a market value of just over £7bn by the year 2001, with the strongest growth coming from the sandwiches and pizza sectors.

Text © 1997 Key Note

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