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KN52030 KEY NOTE THE TAKE HOME TRADE JULY 2000

ISBN: 1-84168-095-8

This report covers:

Companies covered include:

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TABLE OF CONTENTS

Executive Summary


1. Market Definition


INTRODUCTION
MARKET SECTORS
Table 1: The Take-Home Trade by Market Sector (outlets and percent), 2000
MARKET POSITION
The Alcoholic Drinks Market
Food and Drink Retailing
International Position
MARKET TRENDS
Growth of Multiple Grocers’ Superstores
Drinks Trends
Emergence of Specialist Roles
Mergers Among Multiples
Personal Imports and the Black Market
Dominance of Leading Drinks Brands


2. Market Size


THE TOTAL MARKET
Table 2: Consumers’ Expenditure on Alcoholic Drinks at Current and Constant 1990 Prices (£m at rsp), 1990-1999
Table 3: Retail Prices Indices for Selected Drinks Categories (price index 1994=100), 1994-1999
ON-TRADE AND OFF-TRADE
Table 4: The Drinks Market by Distribution Channel by Value (£m and percent), 1993-1999
Number of Take-Home Outlets
Table 5: Off-Licences in Issue by Type of Owner ( percent of outlets), 1994-2000
SEGMENTATION BY TYPE OF DRINK
Table 6: Take-Home Trade by Type of Drink by Value( percent), 1995, 1997 and 1999
Table 7: Take-Home Trade by Type of Drink by Value (£m at rsp), 1995-1999
Table 8: Sales of Drinks by Type of Distribution Channel( percent), 1999
MAIN DRINKS CATEGORIES
Wines
Beer
Spirits and Liqueurs
Table 9: Leading Spirit and Liqueur Brands in the Take-Home Trade, 1999


3. Industry Background


RECENT HISTORY
INDUSTRY CONCENTRATION
Market Shares in the Take-Home Trade
Table 10: Market Shares in the Take-Home Trade by Type of Outlet by Value ( percent), 1990, 1996 and 1999
Industry Structure
Table 11: Size Analysis of Drinks Retailing Specialists by Turnover (number of companies and £000), 1999
TRADE ASSOCIATIONS


4. Competitor Analysis


THE MARKETPLACE
Grocers and Convenience Stores
Table 12: The Largest Multiple Grocers by Number of UK Outlets, 2000
Tesco
Asda
Somerfield
Marks and Spencer
Co-ops
Independent High Street Trading
Specialist Off-Licences
MARKET LEADERS AND THEIR BRANDS
Table 13: Leading Off-Licence and Wine Merchant Multiples by Number of Outlets and Turnover (£m), 1999
First Quench Retailing Ltd
First Quench`s Retail Brands
Table 14: Fascias Owned by First Quench (branch numbers), 1998 and early 2000
Financial Results
The Parisa Group Ltd
Financial Results
Unwins Ltd
Financial Results
Oddbins Ltd
Financial Results
Bargain Booze Ltd
Financial Results
Majestic Wine PLC
Financial Results
Other Multiples
ADVERTISING ANDOMOTION
Table 15: Main Media Advertising Expenditure by Off-Licences (£000), 1996 and 1999


5. Strengths, Weaknesses, Opportunities and Threats


STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS


6. Buying Behaviour


CONSUMER PENETRATION
Table 16: Take-Home Consumers by Type of Drink (million and percent of adults), 1995 and 1999
Take-Home Wine
Table 17: Take-Home Consumers of Wine by Sex, Age, Social Grade and Region ( percent of adults), 1995-1999
Take-Home Beer
Table 18: Take-Home Consumers of Beer by Sex, Age, Social Grade and Region ( percent of adults), 1995 and 1999
Take-Home Spirits
Table 19: Take-Home Consumers of Spirits by Sex, Age, Social Grade and Region ( percent of adults), 1995 and 1999


7. Outside Suppliers to the Industry


DRINKS MANUFACTURERS
Table 20: Leading Drinks Suppliers to the Take-Home Trade, 2000


8. Current Issues


WHITE PAPER ON LICENSING REFORM
FUTURE OF FIRST QUENCH
UNWINS ACQUISITION OF FULLERS
DEVELOPMENTS
Majestic Wine
Wine Planet
Parisa
Booths
FASHIONABLE DRINKS


9. Forecasts


OFF-LICENCES VERSUS GROCERS
ASDA AND WAL-MART
FUTURE OF DRINKS CATEGORIES
Wine
Beer
WINE WAREHOUSES
OFF-LICENCE NEWS TRADE SURVEY
Table 21: Issues to Have a ‘Big Impact’ on Drinks Retailing in the Future ( percent of trade respondents), 2000
FORECASTS 2000 TO 2004
Table 22: The Forecast Drinks Market by Distribution Channel by Value (£m), 2000-2004


10. Company Profiles


Bargain Booze Ltd
Majestic Wine PLC
Oddbins Ltd
Whitbread PLC


11. Further Sources


Associations
Periodicals
Directories
General Sources
Bonnier Information Sources
Government Publications
Other Sources

Understanding TGI Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

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EXECUTIVE SUMMARY

The UK market for alcoholic drinks was worth £31.5bn in 1999, accounting for 5.6 percent of all consumer spending. The share of spending is gradually decreasing, and the drinks market is generally a mature one. The take-home trade accounts for a third (33.5 percent) of the market, with the ‘on-trade’ channels such as pubs, nightclubs and restaurants, still taking the lion`s share. In the long term, take-home’s share has grown at the expense of the on-trade, but recent years have seen a more stable ratio of sales. Prices in the take-home channel have been depressed by competition, not least from cross-Channel shopping and bootlegging — a major concern among off-licence owners — while the on-trade has been more buoyant on the back of a thriving economy. The proportion of adults who buy drink to take home is certainly not increasing. Conventional off-licences, where most drink for the home was once bought, are continuing to lose share to the multiple grocers and their superstores, with alcohol having become a component of the regular food shopping expedition. Independent grocers and off-licences are also losing out and are having to adapt to a convenience-store role. Nevertheless, the UK still has around 50,000 outlets selling take-home drink, of which 11,000 are specialised off-licences. Supermarket competition has forced off-licence groups to merge, and the major brewers which once dominated the trade have largely withdrawn. The outstanding group, First Quench (owner of Thresher, Victoria Wine, Bottoms Up and other fascias), has 2,670 outlets, more than five times as many as its regionally-based competitors — Parisa in the North and Midlands, and Unwins in the South East. The future ownership of First Quench is in doubt in 2000. The specialists’ fight-back has involved niche marketing through wine superstores, discounters such as the Bargain Booze chain, and current investment in online catalogues and direct delivery. The cards are stacked in favour of the grocery superstores, but innovations should keep the current balance of trading in a similar position for the next few years. Key Note forecasts that the take-home trade will increase by 17.7 percent in the period from 2000 to 2004, from £10.85bn to £12.78bn.

Text © 2000 Key Note

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Last updated by Jacob van Eldik 20th September 2000