Worldwide Business Information and Market Reports
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ISBN: 1-84168-095-8
This report covers:
Companies covered include:

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Executive Summary |
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| INTRODUCTION | |
| MARKET SECTORS | |
| Table 1: The Take-Home Trade by Market Sector (outlets and percent), 2000 | |
| MARKET POSITION | |
| The Alcoholic Drinks Market | |
| Food and Drink Retailing | |
| International Position | |
| MARKET TRENDS | |
| Growth of Multiple Grocers Superstores | |
| Drinks Trends | |
| Emergence of Specialist Roles | |
| Mergers Among Multiples | |
| Personal Imports and the Black Market | |
| Dominance of Leading Drinks Brands | |
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| THE TOTAL MARKET | |
| Table 2: Consumers Expenditure on Alcoholic Drinks at Current and Constant 1990 Prices (£m at rsp), 1990-1999 | |
| Table 3: Retail Prices Indices for Selected Drinks Categories (price index 1994=100), 1994-1999 | |
| ON-TRADE AND OFF-TRADE | |
| Table 4: The Drinks Market by Distribution Channel by Value (£m and percent), 1993-1999 | |
| Number of Take-Home Outlets | |
| Table 5: Off-Licences in Issue by Type of Owner ( percent of outlets), 1994-2000 | |
| SEGMENTATION BY TYPE OF DRINK | |
| Table 6: Take-Home Trade by Type of Drink by Value( percent), 1995, 1997 and 1999 | |
| Table 7: Take-Home Trade by Type of Drink by Value (£m at rsp), 1995-1999 | |
| Table 8: Sales of Drinks by Type of Distribution Channel( percent), 1999 | |
| MAIN DRINKS CATEGORIES | |
| Wines | |
| Beer | |
| Spirits and Liqueurs | |
| Table 9: Leading Spirit and Liqueur Brands in the Take-Home Trade, 1999 | |
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| RECENT HISTORY | |
| INDUSTRY CONCENTRATION | |
| Market Shares in the Take-Home Trade | |
| Table 10: Market Shares in the Take-Home Trade by Type of Outlet by Value ( percent), 1990, 1996 and 1999 | |
| Industry Structure | |
| Table 11: Size Analysis of Drinks Retailing Specialists by Turnover (number of companies and £000), 1999 | |
| TRADE ASSOCIATIONS | |
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| THE MARKETPLACE | |
| Grocers and Convenience Stores | |
| Table 12: The Largest Multiple Grocers by Number of UK Outlets, 2000 | |
| Tesco | |
| Asda | |
| Somerfield | |
| Marks and Spencer | |
| Co-ops | |
| Independent High Street Trading | |
| Specialist Off-Licences | |
| MARKET LEADERS AND THEIR BRANDS | |
| Table 13: Leading Off-Licence and Wine Merchant Multiples by Number of Outlets and Turnover (£m), 1999 | |
| First Quench Retailing Ltd | |
| First Quench`s Retail Brands | |
| Table 14: Fascias Owned by First Quench (branch numbers), 1998 and early 2000 | |
| Financial Results | |
| The Parisa Group Ltd | |
| Financial Results | |
| Unwins Ltd | |
| Financial Results | |
| Oddbins Ltd | |
| Financial Results | |
| Bargain Booze Ltd | |
| Financial Results | |
| Majestic Wine PLC | |
| Financial Results | |
| Other Multiples | |
| ADVERTISING ANDOMOTION | |
| Table 15: Main Media Advertising Expenditure by Off-Licences (£000), 1996 and 1999 | |
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| STRENGTHS | |
| WEAKNESSES | |
| OPPORTUNITIES | |
| THREATS | |
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| CONSUMER PENETRATION | |
| Table 16: Take-Home Consumers by Type of Drink (million and percent of adults), 1995 and 1999 | |
| Take-Home Wine | |
| Table 17: Take-Home Consumers of Wine by Sex, Age, Social Grade and Region ( percent of adults), 1995-1999 | |
| Take-Home Beer | |
| Table 18: Take-Home Consumers of Beer by Sex, Age, Social Grade and Region ( percent of adults), 1995 and 1999 | |
| Take-Home Spirits | |
| Table 19: Take-Home Consumers of Spirits by Sex, Age, Social Grade and Region ( percent of adults), 1995 and 1999 | |
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| DRINKS MANUFACTURERS | |
| Table 20: Leading Drinks Suppliers to the Take-Home Trade, 2000 | |
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| WHITE PAPER ON LICENSING REFORM | |
| FUTURE OF FIRST QUENCH | |
| UNWINS ACQUISITION OF FULLERS | |
| DEVELOPMENTS | |
| Majestic Wine | |
| Wine Planet | |
| Parisa | |
| Booths | |
| FASHIONABLE DRINKS | |
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| OFF-LICENCES VERSUS GROCERS | |
| ASDA AND WAL-MART | |
| FUTURE OF DRINKS CATEGORIES | |
| Wine | |
| Beer | |
| WINE WAREHOUSES | |
| OFF-LICENCE NEWS TRADE SURVEY | |
| Table 21: Issues to Have a Big Impact on Drinks Retailing in the Future ( percent of trade respondents), 2000 | |
| FORECASTS 2000 TO 2004 | |
| Table 22: The Forecast Drinks Market by Distribution Channel by Value (£m), 2000-2004 | |
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| Bargain Booze Ltd | |
| Majestic Wine PLC | |
| Oddbins Ltd | |
| Whitbread PLC | |
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| Associations | |
| Periodicals | |
| Directories | |
| General Sources | |
| Bonnier Information Sources | |
| Government Publications | |
| Other Sources | |
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Understanding TGI Data |
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| Number, Profile, Penetration | |
| Social Grade | |
| Standard Region | |
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Key Note Research |
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The UK market for alcoholic drinks was worth £31.5bn in 1999, accounting for 5.6 percent of all consumer spending. The share of spending is gradually decreasing, and the drinks market is generally a mature one. The take-home trade accounts for a third (33.5 percent) of the market, with the on-trade channels such as pubs, nightclubs and restaurants, still taking the lion`s share. In the long term, take-homes share has grown at the expense of the on-trade, but recent years have seen a more stable ratio of sales. Prices in the take-home channel have been depressed by competition, not least from cross-Channel shopping and bootlegging a major concern among off-licence owners while the on-trade has been more buoyant on the back of a thriving economy. The proportion of adults who buy drink to take home is certainly not increasing. Conventional off-licences, where most drink for the home was once bought, are continuing to lose share to the multiple grocers and their superstores, with alcohol having become a component of the regular food shopping expedition. Independent grocers and off-licences are also losing out and are having to adapt to a convenience-store role. Nevertheless, the UK still has around 50,000 outlets selling take-home drink, of which 11,000 are specialised off-licences. Supermarket competition has forced off-licence groups to merge, and the major brewers which once dominated the trade have largely withdrawn. The outstanding group, First Quench (owner of Thresher, Victoria Wine, Bottoms Up and other fascias), has 2,670 outlets, more than five times as many as its regionally-based competitors Parisa in the North and Midlands, and Unwins in the South East. The future ownership of First Quench is in doubt in 2000. The specialists fight-back has involved niche marketing through wine superstores, discounters such as the Bargain Booze chain, and current investment in online catalogues and direct delivery. The cards are stacked in favour of the grocery superstores, but innovations should keep the current balance of trading in a similar position for the next few years. Key Note forecasts that the take-home trade will increase by 17.7 percent in the period from 2000 to 2004, from £10.85bn to £12.78bn.
Text © 2000 Key Note
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Last updated by Jacob van Eldik 20th September 2000