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ISBN 1-85765-781-0

Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

In 1998, there were 51,500 public houses (pubs) in the UK -- a marginal increase on 1997, but still down in number from 1990`s figure of 54,000. Nevertheless, pubs still represent the largest sector of the catering industry, and are the most important outlet for alcoholic drinks, particularly beer.
The pubs which have closed down have often been the smaller and less profitable ones. Average turnover per pub is increasing fast enough to ensure that the market continues to grow, with sales worth £13.65bn in 1998. Meals continue to take a rising share of average pub turnover, reaching 15.4 percent in 1998.
While many small, tenanted, community pubs are facing economic problems, the major brewers have invested in chains of large, profitable pubs in primary locations such as city centres or affluent rural areas. These outlets often focus on food or entertainment, depending on the location, and may cater specifically for families or young adults. Irish-themed pubs and real-ale pubs are other key concepts. There are also many successful smaller chains of independent pub companies (pubcos), such as JD Wetherspoon, Tom Cobleigh and Regent Inns.
Looking at pub ownership, legislation now prohibits the massive estates of pubs that used to be firmly tied to major brewers, although three big national brewers -- Bass, Scottish & Newcastle and Whitbread -- and the many regional brewers still operate the traditional tie. Independent pub companies continue to grow in importance, led by the Japanese bank, Nomura, which is the ultimate `landlord' for around 5,000 pubs.
Prospects are dimmer now than they were in the mid-1990s, owing to a saturation of pubs in some locations, and the fact that consumers are less eager to spend on leisure in general. However, the Millennium celebrations should guarantee a reasonably good trading period for pub landlords.

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Sectors of the Public House Market by Type of Owner (000 pubs and percent), 1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Table 2: Number of Licensed Premises in the UK by Type of Licence, 1988-1998

Table 3: Estimated Number of Public Houses in the UK, 1990-1998

Table 4: Value of the Public House Market (£m and number of pubs), 1994-1998

Table 5: Types of Alcoholic Drinks: Total UK Market and Sold in Pubs (£m and percent), 1998

Table 6: Breakdown of Product Sales in the Average UK Public House (£m and percent), 1988 and 1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 7: Concentration by Turnover Among Public House Businesses (£000, number and percent), 1998

Table 8: Employment in Public Houses and Bars (000), 1990-1997

Brands

TIED ESTATES AND BEER BRANDS

THE MODERN MULTIPLE BRANDS

ADVERTISING AND PROMOTION

Table 9: Leading Brands in Multiple Pubs, 1999

Table 10: Main Media Advertising Expenditure on Pubs and Restaurants (£000), Year to September 1996, 1997 and 1998

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Table 11: The Main Groups of Public House Owners (number of pubs and percent), 1992-1998

Table 12: Leading Multiple Pub Owners by Outlets, 1995-1999

Table 13: Leading Public House Owners Among Regional Brewers by Number of Pubs, 1995 and 1999

Table 14: Leading Non-Brewing Multiples by Number of Outlets, 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

THE DEMOGRAPHICS OF PUBLIC HOUSE USERS

REASONS FOR PUB-GOING

CHOICE OF A PUB BRAND

Table 15: Frequency of Public House Visits ( percent of adults), 1992-1998

Table 16: The Demographics of All Pub Users ( percent of adults), 1993-1998

Table 17: Occasions for Visiting Public Houses ( percent of adults), 1998

Table 18: Occasions of Pub Use by Sex, Age, Social Grade and Region ( percent of adults), 1998

Table 19: Purposes of Pub Use by Sex, Age, Social Grade and Region ( percent of adults), 1998

Table 20: Multiple Pub Brands Used Regularly ( percent of adults), 1998

Outside Suppliers to the Industry

BREWERS AND VERTICAL INTEGRATION

BREWING MARKET SHARES

Table 21: Market Shares in UK Brewing ( percent Volume), 1998

Current Issues

CORPORATE OWNERSHIP DEVELOPMENTS

A PERIOD OF CONSOLIDATION

OTHER EVENTS IN 1998

Forecasts

FORECASTS 1999-2003

COMPETITION IN THE HIGH STREET

REGIONAL RATIONALISATION

FUTURE OF THE NATIONALS

INTERNATIONAL INFLUENCES

TRADITIONAL PUB ROLES

DEMOGRAPHIC OPPORTUNITIES

Table 22: Forecast Number of Public Houses and Turnover (£m and percent), 1999-2003

Table 23: Trends in Key Pub-Going Age Groups (population in millions), 1997-2003

Market Growth

Figure 1: Number of Public Houses in the UK (000), 1994-2003

Figure 2: Turnover of Public Houses in the UK (£m), 1994-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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