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ISBN 1-85765-781-0

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

REGULATION, LEGISLATION AND LICENSING

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Turnover of Businesses in the UK Catering Industry (£m and percent), 1997

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Table 2: Estimated Value of the Public House Market at Current Prices (£m, £000, number of pubs and percent), 1993-1997

Table 3: Number of Public Houses in the UK, 1988-1998

Table 4: UK Sales of Public Houses by Product (£m and percent), 1988 and 1997

Table 5: Alcoholic Drinks Sold in Public Houses (£m), 1997

Industry Background

RECENT HISTORY

LEGISLATION

INDUSTRY CONCENTRATION

TRADE ASSOCIATIONS

Table 6: Main Groups of Public House Owners (number of pubs and percent), 1992-1998

Brands

INTRODUCTION

ADVERTISING AND PROMOTION

Table 7: Leading Brands and Concepts in Multiple Public Houses, 1998

Table 8: Main Media Advertising Expenditure on Public Houses and Restaurants (£000), Year to September 1996 and 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Table 9: Leading Multiple Public House Owners by Outlets, 1995-1998

Table 10: The National Brewers/Public House Owners, 1998

Table 11: Leading Public House Owners Among Regional Brewers by Outlets (number of pubs), 1995 and 1998

Table 12: Leading Non-Brewing Public House Owners by Outlets, 1995 and 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

INTRODUCTION

CONSUMER PENETRATION

TARGET MARKETS

CHANGES IN PUBLIC HOUSE PENETRATION

Table 13: Public House Penetration ( percent of adults), 1997

Table 14: Public House Users by Sex, Age, Social Class and Region ( percent of adults), 1997

Table 15: Penetration of Public House Visits ( percent of adults), 1992-1997

Table 16: Breakdown of All Public House Users by Sex, Age, Social Grade and Region ( percent of adults), 1993-1997

Outside Suppliers to the Industry

THE BREWING INDUSTRY

SOFT DRINKS

OTHER SERVICES

Table 17: Market Shares in UK Brewing by Volume ( percent), 1997

Current Issues

INTRODUCTION

THE MAJOR OPERATORS

NEW PUBLIC HOUSE COMPANIES AND OWNERS

OTHER BREWERS AND PUBLIC HOUSE COMPANIES

GENERAL ISSUES AFFECTING PUBLIC HOUSES

Forecasts

THE FUTURE FOR BASS

OTHER MAJOR PUBLIC HOUSE OWNERS

REGIONALS AND PUBLIC HOUSE INDEPENDENTS

COMPETING OUTLETS

STAFF TRAINING

FOOD IN PUBLIC HOUSES

SPORT AND ENTERTAINMENT IN PUBLIC HOUSES

FAMILY PUBLIC HOUSES

OTHER CONCEPTS

CLUSTERING TRENDS

DEMOGRAPHIC CHANGES

MARKET FORECAST

Table 18: Reasons for Choosing a Particular Public House ( percent of adults), 1996

Table 19: Trends in Visits to Public Houses by Age Group (million people), 1993-2003

Table 20: Forecast Number of Public Houses and Turnover (£m, 000 pubs and percent), 1998-2002

Market Growth

Figure 1: Number of Public Houses in the UK (000), 1992-2002

Figure 2: Turnover of Public Houses in the UK (£bn), 1992-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Public houses (pubs) play a central role in the UK catering and drinks markets, despite a reduction in their total number from 55,000 in 1990, to 48,500 in 1997. With sales of £13.45bn in 1997, they accounted for 43 percent of the consumer catering market, a bigger share than hotels or restaurants.

Beer is still the main product sold in pubs (worth £8.4bn in 1997), reflecting the historic `tied house' connection between brewer and publican. Both national and regional brewers are still important as pub operators. However, pub food sales have risen steadily to £2bn, accounting for 14.9 percent of the average pub sales.

Pub catering should not be exaggerated since the demand for going to pubs is more weighted to young people than ever, particularly men under 30. Themed pubs offering televised sport, games and socialising are increasing in number in towns and cities, while rural and suburban pubs are carefully targeting families and bringing back older couples.

Ownership of pubs has fragmented in the 1990s, with national brewers' estates having shrunk to 8,350. Among the numerous new successful `pub companies' with no formal brewing connections are: The Greenalls Group, Enterprise Inns and JD Wetherspoon, while an extraordinary change in 1997 saw Nomura, the Japanese investment bank, taking over ownership of the 2,900-strong Inntrepreneur group.

Short-term prospects are reasonably good for pubs, with buoyant consumer spending likely to be boosted by Millennium celebrations, while the concept-pub investments of the 1990s will start to pay-off in consumer loyalty and profitability. However, the pattern of decline and closure for many small, outdated `community' pubs is likely to continue into the next Millenium.

Text © 1998 Key Note

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