| KN52022 |
| KEY NOTE PUBLIC HOUSES : February 2002 |
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This report covers: theme pubs,food pubs,family pubs,Irish themed pubs,superpubs,traditional pubs,industry regulation,brands,managed houses,tenanted pubs,free houses,retailing,cafe bars,brasseries,sports bars,drinks outlets,alcoholic drinks,pubs,public houses,breweries,drink,brewers,
Companies/brands covered include: Punch Taverns Group, Firkin, Mr Q's, Allied Domecq, Big Steak Pub, Wacky Warehouse, Scruffy Murphy's, Brewer, John Barras,T&J Bernard, Rat & Parrot, Homespreads, Pubmaster, Wolverhampton & Dudley Breweries, Greene King, JD Wetherspoon, Brewer Fayre, Harvester, Beefeater, Yates's Wine Lodge, Hogshead,
EXECUTIVE SUMMARY
The UK's 48,750 public houses (pubs) continue to play a central role in the social and economic life of the country, despite a gradual decline in their numbers as unprofitable pubs are closed or converted to other uses. Pubs have had to reinvent themselves to confront the challenge of take-home beer, in-home entertainment, health-conscious eating and drinking, and the crackdown on drink driving. Pub food sales have risen steadily to account for 18 percent of the average pub's sales, although total sales through pubs, worth £14bn in 2001, were still dominated by alcoholic drink (£11bn), especially beer (over £8bn).
Brewers have been withdrawing their former support as owners of pubs since the Beer Orders of 1989 clamped down on the number of pubs that large brewers could own. The numerous regional brewers have also been weakened by the declining demand for British beers and the steady climb of international lager brands. The owner of the top lager brand, Stella Artois, was able to buy leadership of the UK beer market in 2000, precipitating the sale of large pub estates owned by former brewers (Bass and Whitbread).
Among the 40 percent of new UK pub owners taking over from brewers are the property-holding companies, backed by financial institutions known as pubcos. Nomura, part of a Japanese bank, controls over 5,000 pubs, while most of the former Bass and Whitbread estates went to new holding companies such as Punch Taverns and Laurel Pub Company. In contrast, there are smaller companies such as JD Wetherspoon and Regent Inns which are more important for the future of pubs because they actively invest in, and manage, forward-looking pub concepts.
The pub concept market is changing, however, with consumers beginning to tire of the 'theme pubs' of the 1990s and looking for a more sophisticated type of bar to drink in. The total number of pubs is likely to decline further well into the future, although it is going to become increasingly difficult to distinguish the conventional pub from the new types of hybrid outlet in the market — pub-restaurants, café-bars, coffee shops. Future changes to the licensing laws for selling alcohol could change the traditional pub market even more radically.
TABLE OF CONTENTS
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Executive Summary |
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| REPORT COVERAGE |
| What is a Pub? |
| The UK Licensing Laws |
| MARKET SECTORS |
| Sectors by Ownership |
| Sectors by Role of Pub |
| MARKET TRENDS |
| Long-Term Impact of Beer Orders Still Being Felt |
| Pubcos Growing in Size and Number |
| Drinks Fashions Steadily Changing |
| Further Segmentation by Type of Pub |
| Concepts of the 1990s Looking Outmoded |
| MARKET POSITION |
| The UK Position |
| The International Position |
| KEY TRADE ASSOCIATIONS |
| The British Beer & Pubs Association |
| Association of Licensed Multiple Retailers |
| Other Associations |
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| INTRODUCTION |
| THE TOTAL MARKET |
| Sales Through Public Houses |
| Table 1: The UK Public House Market by Value (£m, number of pubs and average sales per pub), 1997-2001 |
| Number of Pubs Trading |
| Table 2: Estimated Number of Public Houses and Other Full Licences in the UK, 1990, 1994, 1996, 1998, 2000 and 2001 |
| SECTORS OF THE PUB TRADE |
| Table 3: The Product Sales Mix in the Average UK Pub ( percent), 1988, 1996, 2000, 2001 |
| Figure 1: The Product Sales Mix in the Average UK Pub (£m), 2001 |
| Beer and Other Alcohol |
| Non-Alcoholic Drinks and Food |
| Other Products and Services in Pubs |
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| RECENT HISTORY |
| The Tied-House System and the Beer Orders of 1989 |
| From Big Six to Big Two |
| Brewing Industry Restructuring 1999-2001 |
| Table 4: Market Shares of Total UK Beer Market by Volume ( percent), 2002 |
| NUMBER OF COMPANIES |
| Table 5: Analysis of the Bars Sector by Turnover of Company, 2000 and 2001 |
| EMPLOYMENT |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| Table 6: Regional Brewer-Landlords with 200 and More Pubs, 2002 |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| Competition Legislation and UK Government Rulings |
| European Involvement |
| The Licensing Laws |
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| THE MARKETPLACE |
| Table 7: Structure of Pub Ownership by Type of Owner (number of pubs), 2002 |
| Brewers |
| Pubcos |
| MARKET LEADERS |
| Table 8: Leading Multiple Pub Owners by Number of Outlets, January 2002 |
| Avebury Group Ltd |
| Enterprise Inns PLC |
| Greene King PLC |
| InnSpired Group Ltd |
| JD Wetherspoon PLC |
| KUC Properties Ltd |
| Laurel Pub Company |
| Nomura International PLC |
| Pubmaster Ltd |
| Punch Group Ltd |
| Scottish & Newcastle PLC |
| Six Continents PLC |
| Whitbread Group PLC |
| Wolverhampton & Dudley Breweries PLC |
| Other Pub and Bar Operators |
| OUTSIDE SUPPLIERS |
| ADVERTISING AND PROMOTION |
| Main Media Advertising Campaigns |
| Table 9: Main Media Advertising Expenditure on Pubs and Restaurants (£000), Years to September 2000 and 2001 |
| Other Marketing and Promotion |
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| INTRODUCTION |
| DEVELOPMENT OF BRANDING AND THEMING |
| Traditional Pub Names |
| Multiple Brands |
| Pub Theming |
| RECENT CHANGES IN BRANDING |
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| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
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| PUB CUSTOMER USAGE |
| Table 10: Use of Pubs for Meals, Drinks and Entertainment Events ( percent adults), 2001 |
| DEMOGRAPHICS OF PUB CUSTOMERS |
| Customer Profiles for Meals and Drinking |
| Table 11: Regular Pub Customers by Sex, Age, Social Grade and Region ( percent of respondents), 2001 |
| Customer Profiles for Entertainment in Pubs |
| Table 12: Quizzes, Karaoke and TV Sports in Pubs by Sex, Age, Social Grade and Region ( percent of respondents), 2001 |
| ATTITUDES TO PUBS — RECENT KEY NOTE RESEARCH |
| Table 13: Attitudes to Pub Services ( percent adults), 2001 |
| Table 14: Attitudes to Noise and Smoke in Pubs by Sex, Age, Social Grade and Region ( percent of respondents), 2001 |
| Table 15: Attitudes to Pub Management by Sex, Age, Social Grade and Region ( percent of respondents), 2001 |
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| MERGERS AND ACQUISITIONS |
| LEISURELY COMPETITION |
| THE 2002 CHALLENGE |
| NO SMOKE WITHOUT FIRE |
| RURAL REGENERATION |
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| BREWING GLOBALISATION |
| EQUIVALENT DRINKS OUTLETS IN THE GLOBAL MARKET |
| CAFé CULTURE |
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| FUTURE TRENDS |
| FORECASTS 2002-2006 |
| Table 16: The Forecast Total UK Public House Market by Value (£m, number of pubs and average sales per pub), 2002-2006 |
| MARKET GROWTH |
| Figure 2: The Total UK Public House Market by Number of Public Houses (000), 1996-2006 |
| Figure 3: The Total UK Public House Market by Turnover (£bn), 1996-2006 |
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| Enterprise Inns PLC |
| Greene King PLC |
| JD Wetherspoon PLC |
| Nomura International PLC |
| Scottish & Newcastle PLC |
| Six Continents PLC |
| Whitbread Group PLC |
| Wolverhampton & Dudley Breweries PLC |
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| Associations |
| Publications |
| Directories |
| General Sources |
| Bonnier Information Sources |
| Government Publications |
| Other Sources |
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Key Note Research |
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The Key Note Range of Reports |
Text © 2002Key Note
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Last updated by Amanda Porteous February 2004
