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Executive Summary

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EXECUTIVE SUMMARY

Public houses (pubs) play a central role in the UK catering and drinks markets. With sales reaching an estimated £13.75bn in 1999, pubs account for a third of the consumer catering market -- a bigger share than either hotels or restaurants.
Many pubs have reinvented themselves to face problems such as the rise of 'take-home' beer sales, in-home entertainment and tougher drink-driving laws. Pub food sales have risen steadily, accounting for an estimated 17 percent of the average pub's sales in the year 2000. Televised sport is provided as entertainment in most pubs, and many have successfully targeted young adults looking for sociable venues.
Beer is still the main product sold in pubs, reflecting the historic `tied house' connection between brewer and publican. Brewers are still important as pub operators, although steady consolidation of market share in brewing has taken place on both a national and regional level.
The number of pubs in the UK has declined since 1990, but this is due partly to conversions to other `full license' outlets for serving alcohol. In the first half of the 1990s, over 10,000 pubs were released for sale by legislation on the tied house system (between big brewers and pub estates), but the vast majority found willing buyers.
New pub companies (`pubcos') have emerged that are owned and operated separately from the brewers. Several thousand pubs are likely to change hands during the year 2000, often in large `parcels'. However, much depends on the announcement in January that the legislation on the tie is to be reviewed again. Overall pub sales are forecast to reach £14.5bn in 2004 -- an increase of 5.5 percent over 1999 -- despite an anticipated decline in the number of pubs in the UK.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

HISTORICAL AND REGULATORY BACKGROUND

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Number of On-Licensed Premises in the UK by Type of Licence, 1990,1995,1998 and 2000

Market Size

INTRODUCTION

THE TOTAL MARKET

BY MARKET SECTOR

Table 2: Estimated Number of Public Houses in the UK, 1990, 1994, 1998 and 2000

Table 3: The Public House Market by Value (£m, number of pubs and £000), 1995-1999

Table 4: The Product Mix in the Average UK Public House (£m and percent), 1988, 1996 and 2000

Table 5: Alcoholic Drink Sales in Public Houses by Type of Drink (£m and percent), 2000

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 6: Number of Public Houses by Type of Owner and Type of Pub, 2000

Brands

TRADITIONAL PUB NAMES

DEMAND FOR BRANDING

THE THEMING OF PUBLIC HOUSES

THE LEADING BRANDS

CHOICE OF PUB BRAND

Table 7: Regularly Used Public House Brands ( percent of adults), 1998 and 1999

Table 8: Demographic Usage of Popular Pub Chains ( percent of adults), 1999

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 9: Selected Multiple Pub Owners by Number of Outlets, Start of Years 1995 and 1998-2000

Table 10: Selected Regional Brewer-Landlords by Number of Public Houses, 1995 and 2000

Table 11: Main Media Advertising Expenditure on Public Houses and Restaurants (£000), Years to September 1996-1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

TRENDS IN PUB USE

DEMOGRAPHICS OF PUB USERS

Table 12: Penetration of Public House Visits ( percent of adults), 1993, 1995, 1997 and 1999

Table 13: Demographic Breakdown of Pub Users ( percent of adults), 1993, 1996 and 1999

Table 14: Demographic Breakdown of Users of Public Houses, Wine Bars and Licensed Clubs ( percent of adults), 1999

Outside Suppliers to the Industry

INTRODUCTION

UK BREWING

SOFT DRINKS SUPPLY

Table 15: The UK Brewing Market by Share ( percent), 1999

Current Issues

CORPORATE ACTIVITY

OTHER CURRENT ISSUES

Forecasts

INDUSTRY STRUCTURE

REVIEW OF THE BEER ORDERS

GENERAL PROSPECTS

FORECASTS 2000 TO 2004

Table 16: Population Trends in Key Pub-Going Age Groups (million), 1997, 1999, 2001 and 2003

Table 17: Forecast Number of Public Houses and Turnover (£m), 2000-2004

Market Growth

Figure 1: Number of Public Houses in the UK (000), 1995-2004

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 2000 Key Note

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Last updated by Jacob van Eldik 05th April 2000