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KN52007

KEY NOTE CLOTHING RETAILING OCTOBER 1997

Overview

ISBN 1-85765-745-4

This report covers:

Companies covered include:

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Estimated Retail Clothing Share of Total UK Retail Sales by Value ( percent), 1992-1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

GLOBAL AND EUROPEAN PERSPECTIVE

Table 2: UK Retail Sales of Clothing (£bn at rsp and index 1992=100), 1992-1996

Table 3: UK Retail Sales of Menswear (£bn at rsp), 1992-1996

Table 4: UK Retail Sales of Womenswear (£bn at rsp), 1992-1996

Table 5: UK Retail Sales of Sportswear (£bn at rsp), 1992-1996

Table 6: UK Retail Sales of Childrenswear (£bn at rsp), 1992-1996

Industry Background

RECENT HISTORY

INDUSTRY FRAGMENTATION

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 7: Estimated Market Shares of Clothing Sales by Major Retailers ( percent of total market), 1996

Table 8: Number of Outlets Selling Womenswear by Major Retailer, 1996

Table 9: Number of Outlets Selling Menswear by Major Retailer, 1996

Table 10: Number of Outlets Selling Sportswear by Major Retailer, 1996

Table 11: Number of Outlets Selling Childrenswear by Major Retailer, 1996

Table 12: Turnover Rankings by Annual Sales of the Major Retail Chains (£m), 1994-1996

Table 13: Main Media Advertising Expenditure by Selected Leading Clothing Retailers (£000), 1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

INTRODUCTION

CLOTHING EXPENDITURE

CONSUMER PREFERENCES

CHILDRENSWEAR IN SUPERMARKETS

Table 14: The UK Population (million), 1996

Table 15: Amount Spent on Clothing by Women (000 women and percent), 1997

Table 16: Amount Spent on Clothing by Men (000 men and percent), 1997

Table 17: Market Shares of Clothing Distribution by Value ( percent), 1995 and 1996

Outside Suppliers to the Industry

NATIONAL MANUFACTURERS SUPPLYING CLOTHING

WOMENSWEAR

MENSWEAR

SPORTSWEAR

IMPORTS

Current Issues

LONDON - HIGH-END RETAILING LOCATION

OUTLET/FACTORY CENTRES

BRAND STRENGTH

GROWTH OF OWN LABELS

US INVASION

Forecasts

FACTORS INFLUENCING DEMAND

SPORTSWEAR

CHILDRENSWEAR

FORECASTS 1997 TO 2001

Table 18: Forecast of the Total UK Clothing Retail Market (£bn at rsp), 1997-2001

Table 19: Forecast of the UK Womenswear Market (£bn), 1997-2001

Table 20: Forecast of the UK Menswear Market (£bn), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK clothing market emerged from the recession of the late 1980s around 1992 and has continued to benefit from the resurgence of High Street spending throughout the 1990s. In 1996/1997, the clothing retail market showed signs of being boosted by the continued growth in personal spending, aided most recently by the windfall payments consumers received from building society conversions. However, the late boom of 1996 was not sufficient to raise revenues dramatically and the growth in consumer spending will probably only be evident clearly in 1997/1998.

The market has also benefited from the growth in the number and range of clothing retailing outlets with expansion and diversification of outlets both in the chain and independent sector at the high-, mid- and low-end of the market. Additionally, the mail-order catalogue sector has continued to grow and has been joined by the arrival of television (TV) and Internet-based clothing outlets, such as the QVC cable TV channel. The widespread acceptance and legal ratification of Sunday shopping has also been to the overall benefit of UK clothing retailers.

In 1996, the UK retail market for clothing was estimated to be worth £22bn, a growth of 19.6 percent over 1992, but only 2.3 percent over 1995. In 1996, women's clothing sales accounted for 67.7 percent of the total market. The resurgence of the retail clothing market towards the end of 1996 and into 1997 reinforces the general belief of the industry that clothing retailers perform poorly in times of recession, but have the ability to emerge from downturns rapidly in comparison with other retailers, e.g. retailers of electronic goods, cars and travel agents, etc. However, clothing retail is also generally subject to rapid overheating, which can result (as was the case in 1995/1996) in large amounts of unsold stock forcing prolonged sales and reduced margins on items sold.

There are abundant signs in 1997 that both the UK Government and the major financial institutions are keen to dampen consumer spending to prevent economic overheating. This has already occurred with the Bank of England's decision to raise interest rates. It is forecast that, while the current levels of consumer spending may be somewhat curbed, the general performance of the UK economy will remain strong allowing clothing retailers to increase revenues to the year 2001. Between 1997 and 2001, Key Note estimates that the retail market for clothing in the UK will grow by 11.3 percent to £25.6bn by 2001.

Text © 1997 Key Note

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