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KN50017 KEY NOTE CAR DEALERS DECEMBER 1997

ISBN 1-85765-755-1

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TABLE OF CONTENTS

Executive Summary
Market Definition
MARKET SECTORS
MARKET POSITION
Table 1: Number of Franchised Car Dealers by Manufacturer, 1997
Table 2: Analysis of Sales of Retail Motor Trade Distributors by Value ( percent), 1994
Table 3: Pattern of Dealers' Profitability, 1997
Table 4: Dealers Rating of Franchises, 1997
Market Size
THE TOTAL MARKET
MARKET SECTORS
Table 5: The Total UK Market for New and Used Cars by Value (£bn), 1991-1996
Table 6: Total New Car Sales in the UK (000 and percent), 1989-1996
Table 7: Used Car Sales by Source by Volume (million), 1993, 1995 and 1996
Table 8: Sector Volume Shares by Age of Car ( percent), 1995
Table 9: Value of Used Car Sales by Source by Value (£bn), 1993, 1995 and 1996
Table 10: Share of Market for Servicing and Repairs (number of sites and percent), 1995
Table 11: Service Location by Cars Bought New or Used ( percent of cars serviced), 1995
Industry Background
RECENT HISTORY
INDUSTRY CONCENTRATION
EMPLOYMENT
TRADE ASSOCIATIONS
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
ADVERTISING AND PROMOTION
Table 12: Sales and Pre-Tax Profits of Selected Leading Car Dealers (£m), 1995/1996/1997
Table 13: Turnover and Operating Profits of Inchcape PLC's Motors Divisions (£m), 1995 and 1996
Table 14: Divisions of Reg Vardy PLC (number of sites), 1997
Table 15: Turnover and Profits of Quicks Group PLC ( percent), 1996
Table 16: Main Media Advertising Expenditure by Motor Dealers (£000), 1996 and 1997
Table 17: Dealer and Dealer Support Advertising Expenditure, 1996
Table 18: Car Manufacturers' Dealer Support Main Media Advertising Expenditure (£000), 1996
Table 19: Main Media Advertising Expenditure by Selected Dealers (£000), 1996
Strengths, Weaknesses, Opportunities and Threats (SWOT)
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
RETAIL SALES
FLEET SALES
Outside Suppliers to the Industry
GOODS AND SERVICES
AUCTIONS
Current Issues
INTRODUCTION
THE INTERNET
CAR SUPERMARKETS
YEARLY AUGUST REGISTRATION PLATE
Forecasts
FUTURE PROSPECTS
FORECASTS 1997 TO 1999
Table 20: Forecast Sales of New and Used Cars and Expenditure on Car Repairs and Servicing at Current Prices (£bn), 1997-1999
Company Profiles
INTRODUCTION
DEFINITIONS
FURTHER INFORMATION
Further Sources
ASSOCIATIONS
PERIODICALS
DIRECTORIES
GENERAL SOURCES
HBI UK INFORMATION SOURCES
GOVERNMENT PUBLICATIONS
OTHER SOURCES

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EXECUTIVE SUMMARY

Car dealers sell new and used cars, and other vehicles, finance and insurance packages, servicing, repairs, body work and parts. New cars typically account for a third of their sales by value, but for a much lower share of their profits.

UK sales of new and used cars were valued at £46.8bn in 1996, up from £44.4bn in 1995. Of this total, 55.3 percent were sales of used cars, up from 52.5 percent in 1995.

Only dealers that have been awarded a franchise by manufacturers or importers can retail new cars. At the end of 1996, there were 6,754 franchised outlets in the UK, down from over 8,000 in 1987.

The number of franchised outlets is falling for two reasons: car makers now seek to enlarge local market areas on account of the prolonged fall in new car sales of volume makes to retail customers; and car dealers' profits on new car sales have been unacceptably thin.

Large dealer groups are improving by acquisision and by fostering profit aftersales and the sale of finance products.

`Block exemption' by which car manufacturers and dealers can effectively limit local competition, is safe for 4 more years at least.

Longer term, the Internet should have a significant effect on new and used car sales through dealers, while car supermarkets attract a growing share of used car sales.

Text © 1997 Key Note

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