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KN45031 KEY NOTE HOUSEBUILDING SEPTEMBER 2001

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Editor: Emily Pattullo
ISBN: 1-84168-248-9

This report covers: housebuilding

Companies covered include:

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EXECUTIVE SUMMARY

The British housebuilding market accounted for 38.6 percent of construction output in 2000. This equates to a total market size of £26.85bn at current prices. Although seemingly positive, the industry has been hindered in recent years by planning problems, which have restricted performance. Sectors that constitute the housing market are new housing build and repair, maintenance and improvement (RMI), with further subdivisions into private and public works.

The housebuilding industry is typified by a myriad of smaller general builders, which undertake extensions and other housing refurbishment work. More specifically, the National House-Building Council (NHBC) had 15,372 builder groups on its register in 2000. Of these, the 25 largest builders accounted for 58 percent of all starts. This reflects the trend over the last year or so towards consolidation at the top end of the marketplace. Persimmon PLC for example, acquired Beazer Group PLC in March 2001 to become the largest volume builder in the UK market. This position is challenged by George Wimpey PLC's offer for the Homes division of Alfred McAlpine PLC in August 2001. Many house builders have seen their profits increase in recent years, and they perform reasonably well when compared to overseas contractors.

From a demographic point of view, the number of households in Great Britain is approximately 25 million, with almost three in ten households comprising one person and around 68 percent of all housing stock being owner occupied. There are forecasts of a 14.3 percent rise in the total number of households in England alone from 2001 to 2021, with the number of single-person households, in particular, increasing by 34.3 percent. The targets for higher-density housing may, therefore, lead to a growth in high-rise housing and apartments, with urban regeneration and mixed-use developments a key feature, given a government target for 60 percent of new housing to be on brownfield sites by 2008. The South East, in particular, will require innovative, affordable solutions for an ever-increasing population, with an estimated 43,000 new homes required each year.

Against a backdrop of comparatively low interest rates and rising house prices but with subdued performance in housing volumes and problems with planning approvals in the immediate future, Key Note forecasts a total volume growth of 5.7 percent in the new housing sector but an impressive 20.5 percent in the repair, maintenance and improvement (RMI) sector over the period 2001 to 2005. There are good prospects for refurbishment of social housing, as much of the stock is now being transferred to Registered Social Landlords (RSLs) and private refurbishment will remain buoyant.

The period is likely to be typified by increased use of prefabrication to reduce the need for skilled labour onsite, as well as to reduce building and costs. Moreover, imminent legislation calling for improvements in energy efficiency and sound insulation within dwellings may lead to increased product development. At the same time, there will probably be further industry consolidation to gain strategic land banks and improvements in internal processes to retain competitiveness. Companies are likely to develop a more responsive, customer-focused approach to differentiate their products.

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TABLE OF CONTENTS

Executive Summary


1. Market Definition

REPORT COVERAGE
MARKET SECTORS
Private Sector
Private Enterprise
Social Landlords
Public Sector
Local Authorities
1st April 1998
DEFINITIONS
Dwelling
Starts
Completions
Under Construction
MARKET TRENDS
UK Housing Types
Table 2: Total British Housing Starts by House Type ( percent), 1999-2001
Timber-Frame Construction
( percent), 1999-2001
MARKET POSITION
Table 4: Economic Position of the UK Construction Industry at Current Prices (£m), 1996-2001
1999–2001
ASSOCIATIONS
Institute of Housing
of Master Builders
The House Builders Federation
The Housing Forum
Federation of Builders
House-Building Council
Housing Federation
Organisations
Euroconstruct
de la Construction
of Home Builders


2. Market Size

THE TOTAL MARKET
Housing Output
1996-2001
Housing Starts and Completions
1993-2000
BY MARKET SECTOR
New Housing
and Improvement
1996-2001
Public and Private Sectors
1996-2001
Table 11: Contractors’ Output in Great Britain by Sector at Current Prices (£m), 1994-1999
1996-2001
HOUSING ORDERS
1996–2001
1996-2001
OVERSEAS TRADE


3. Industry Background

RECENT HISTORY
1996-2000
NUMBER OF COMPANIES
By Output of Homes
1990 and 2000
By Turnover
2000
2000
2000
2000
By Number of Employees
1995-1999
By Trade of Company
1995-1999
EMPLOYMENT
Table 25: Total Employment in the Private-Contracting Sector in Great Britain by Size of Firm (number of employees), 3rd Quarter 1996-1999
REGIONAL VARIATIONS IN THE MARKETPLACE
of Private Contractors
1995-1999
of Housebuilding
Private Sector
Table 27: Number of Private-Sector Permanent Dwellings Completed by Region, 1995/1996-1999/2000
Public Sector
1999/2000
Table 29: Number of Public-Sector Permanent Dwellings Completed by Region, 1995/1996-1999/2000
IS THE MARKET?
LEGISLATION
Amendments
Green Paper on the Reform of the Planning System
Conservation Act 1995


4. Competitor Analysis

THE MARKETPLACE
Table 30: The Proportion of Housing Starts Accounted for by the Largest Builders in Great Britain ( percent and number of builders), 1984-2000
MARKET LEADERS
Table 31: The Top Ten Housebuilding Companies by Turnover and Profit Margin (£m and percent), 1998/1999
Table 32: Selected Leading Housebuilding Companies by Number of Completions/Sales, Average Selling Price and Turnover (number, £ and £m), 2000/2001
Alfred McAlpine PLC
Developments PLC
Bellway PLC
Group PLC
George Wimpey PLC
Kier Group PLC
Persimmon PLC
Taylor Woodrow PLC
Wilson Bowden PLC
Other Companies
Redrow Group PLC
Westbury PLC
Holdings PLC
OUTSIDE SUPPLIERS
Materials
Factory Build
Land
Expenditure
Table 34: Main Media Advertising Expenditure by House Builders (£000), Year to March 2001
Exhibitions
The UK
France
Belgium
Germany
Netherlands
Switzerland
Italy
The US
Russia
Latvia
Poland
Finland
China
Japan


5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS


6. Buying Behaviour

INTRODUCTION
HOUSING TENURE AND PROFILE
Household Projections
by Housing Type
Age Profile of House Purchasers
1995-1999
1998-2001
IN HOUSE BUYING
(000, percent, £m and £), Quarter 1 2001
SOURCES of FINANCE FOR HOUSE BUYING
1996-2001


7. Current Issues

HOUSING ISSUES
State of the Market
in the South East
Transfer Programme
Housing Policy
Affected by Floods
Trends in Factory Built Houses
of Master Builders
Housing Corporation
LEGISLATIVE CHANGES
OF THE INTERNET
THE ENVIRONMENT
OF THE EURO
CONSUMER CHOICE
GENERAL CONSTRUCTION INDUSTRY ISSUES
Training Issues
Quality-Mark Scheme
Health and Safety
2001
CORPORATE ISSUES
Tay
George Wimpey PLC and Alfred McAlpine PLC


8. The Global Market

THE TOTAL MARKET
COMPARISON BETWEEN EUROPEAN MARKETS
Table 40: Annual European Growth in Housing Output at Constant 2000 Prices ( percent), 1999-2003
Republic of Ireland
Poland
Germany
France
US HOUSING MARKET
MARKETS
Japan
China


9. Forecasts

THE ECONOMY
FORECASTS 2001 TO 2005
(£m), 2001-2005,
FUTURE TRENDS
Demographics
1998-2011
2001-2021
Market Segmentation
/Globalisation
Development


10. Company Profiles

Alfred McAlpine PLC
Developments PLC
Bellway PLC
Group PLC
George Wimpey PLC
Kier Group PLC
Persimmon PLC
Taylor Woodrow PLC
Wilson Bowden PLC


11. Further Sources

Associations
Publications
Directories
General Sources
Information Systems
Other Sources

Understanding TGI Data

Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

Text © 2001Key Note

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Last updated byJacob van Eldik 19th October 2001