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Executive Summary

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EXECUTIVE SUMMARY

The housebuilding market in the UK accounted for 38.5 percent of construction output and 3.1 percent of gross domestic product (GDP) in the first half of 1999. In 1999, the market was worth an estimated £24.7bn, in terms of output. This represents an increase of just 0.5 percent on 1998, the market having been hindered by restrictions on land supply and planning constraints. New housing accounts for 34.1 percent of total housing output, and repair and maintenance for 65.9 percent. The majority of growth has come from the private sector, while work in the public sector has tended to decline in recent years.
The industry comprises a small number of large housebuilders and a multitude of smaller builders. In 1999, 16,207 builders were registered with the National House-Building Council (NHBC), but this number has fallen from a peak of 29,085 in 1990. At the same time, there are over 40,000 general builders and 3,600 building and civil engineering contractors, which may also undertake housebuilding work. However, there is a growing trend towards consolidation within the construction industry generally, as companies increasingly focus on their core expertise. As a result, the 25 largest housebuilders have gained ground, and were responsible for 58 percent of total starts in 1999, compared to 36 percent a decade earlier.
There are around 20.5 million dwellings in England, housing around 50 million people, with home ownership standing at 69 percent. Housing stock in Great Britain is relatively old, with 47.5 percent of dwellings having been built before 1945. Private residences significantly outweigh public sector dwellings. With regard to new private properties, detached houses are the most popular, accounting for 44 percent of all housing starts in 1999.
Typical issues within the housebuilding industry include problems with the supply of suitable landbanks; obtaining planning permission; a shortage of skilled labour, which is giving rise to techniques designed to reduce build times and costs; the rise of urban housing developments; and targets for building on brownfield land. Projections for population growth present an ongoing demand, but there is debate over exact requirements in the South East. The housebuilding market is susceptible to economic downturn and rising interest rates. House prices have risen, particularly in and around the London area, but at the same time, land prices have increased significantly per hectare.
Key Note forecasts that, between 2000 and 2004, the new housebuilding market will show growth of 6.8 percent, at constant prices, and the repair and maintenance sector will increase by 2.5 percent. In both cases, the public sector will receive an initial boost before declining, but the private sector will show more sustained growth.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

OVERSEAS WORK

Table 1: Comparison of Housing and Construction Industry Output with GDP at Current Prices (£m), 1994-1999

Table 2: New Housebuilding and Total New Construction Output in Great Britain at Current Prices (£m), 1994-1999

Table 3: Estimated Age Distribution of Dwellings in Great Britain and in England ( percent), 1999

Table 4: Housing Starts in Great Britain by Type of Dwelling ( percent), 1997-1999

Table 5: Timber Frame Market Share of Housing Starts in Great Britain by Type of Dwelling ( percent), 1997-1999

Table 6: Permanent Dwellings Completed by Type of Owner by Region (number of completions), 1994-1999

Table 7: Geographic Distribution of Permanent Dwellings Completed by Type of Owner (number of completions per 1,000 population), 1993-1998

Market Size

INTRODUCTION

MARKET SIZE

BY MARKET SECTOR

HOUSING ORDERS

Table 8: Housing Output at Current and Constant 1995 Prices (£m), 1994-1999

Table 9: Housing Output in Great Britain by Sector at Current Prices (£m), 1994-1999

Table 10: Housing Output in Great Britain by Sector at Constant 1995 Prices (£m), 1994-1999

Table 11: Trends in New Housing, and Repair and Maintenance Output at Current and Constant 1995 Prices (£m), 1994-1999

Table 12: Housebuilding Output in Great Britain by Subsector at Current Prices (£m), 1994-1998

Table 13: Comparison of Output in the Public and Private Sectors at Current and Constant 1995 Prices (£m), 1994-1999

Table 14: Housing Starts and Completions in Great Britain (000), 1994-1999

Table 15: New Orders for the Housing Sector at Current Prices (£m), 1994-1999

Table 16: New Orders for the Housing Sector at Constant 1995 Prices (£m), 1994-1999

Industry Background

INTRODUCTION

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ORGANISATIONS

Table 17: Business Investment by Industry at Current Prices (£m), 1995-1999

Table 18: Number of Builders Registered with NHBC, 1984-1999

Table 19: Number of NHBC Housebuilders in Great Britain by Number of New Units Registered, 1990, 1998 and 1999

Table 20: Construction Companies by Sector by Turnover (number of enterprises), 1999

Table 21: Number of General Builder FirmsÅ and Value of Work Done (£m), 1993-1998Î

Table 22: General BuildersÅ by Employment Size (number of firms), 1996-1998Î

Table 23: Value of Work Done by General BuildersÅ by Employment Size (£m), 1996-1998Î

Table 24: Number of Building and Civil Engineering ContractorsÅ and Value of Work Done (£m), 1993-1998Î

Table 25: Building and Civil Engineering ContractorsÅ by Employment Size (number of firms), 1996-1998Î

Table 26: Value of Work Done by Building and Civil Engineering ContractorsÅ by Employment Size (£m), 1996-1998Î

Table 27: General Builders in Great Britain by Employment Size by Type of Employee (000 employees), 1996-1998Å

Table 28: Building and Civil Engineers in Great Britain by Employment Size by Type of Employee (000 of employees), 1996-1998Å

Competitor Analysis

INTRODUCTION

THE MARKETPLACE

MAJOR PLAYERS

ADVERTISING AND PROMOTION

Table 29: Output by the Largest Builders in Great Britain ( percent of total starts and number of builders), 1984-1999

Table 30: Leading UK Housebuilders by Completions, Average Selling Price and Turnover (number, £ and £m), 1998/1999

Table 31: Main Media Advertising Expenditure by Housebuilders (£000), Year Ending September 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

INTRODUCTION

THE BUYER

GEOGRAPHIC TRENDS

SOURCES OF FINANCE FOR HOUSE BUYING

Table 32: Trends in Tenure in England ( percent of households), 1981-1998/1999

Table 33: Number of Households in England (000), 1996-2016

Table 34: Private Enterprise House and Flat Completions in England by Number of Bedrooms, 1994-1997

Table 35: Age Profile of Borrowers in the UK ( percent of mortgages for new dwellings), 1994-1998

Table 36: Age Profile of Borrowers in the UK ( percent of mortgages for all dwellings), 1994-1998

Table 37: Loans By Type of Dwelling in the UK, ( percent of advances completed for house purchase) 1993-1998

Table 38: UK Key Housing Market Indicators (000, £m and percent), 1994-1999

Table 39: Housing Affordability Indicators, 1994-1999

Table 40: Analysis of Gross Advances For House Purchase in the UK (all buyers), 1999Å

Table 41: Sources of UK Mortgage Lending by Value of Loans Approved (£m), 1994-1999

Table 42: Sources of UK Mortgage Lending by Number of Loans Approved (000)

Outside Suppliers to the Industry

INTRODUCTION

DISTRIBUTION OF MATERIALS

SUPPLIES OF BUILDING MATERIALS

TRENDS IN LAND SALES

Table 43: Deliveries of Basic Building Materials (million, 000m2, 000 tonnes, 000m3), 1994-1999

Table 44: Apparent Size of Markets for Basic Building Materials (£m), 1994-1999

Table 45: Private Sector Housing Land Prices in England and Wales (number, £ and index 1985=100), 1988-1999

Current Issues

INTRODUCTION

THE ECONOMY

TRENDS IN HOUSE PRICES

HOUSING NEEDS IN THE SOUTH EAST

INFLUENCES ON HOUSING DESIGN

PLANNING

SHORTAGE OF SKILLED LABOUR

INDUSTRY INITIATIVES

COUNCIL HOUSE REFURBISHMENT

GENERAL

Forecasts

INTRODUCTION

FORECASTS 2000 TO 2004

Table 46: Housing Forecasts at Constant 1995 Prices (£m), 2000-2004

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 2000Key Note

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