ISBN 1-85765-724-1

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

EUROPEAN MARKET

MARKET TRENDS

Table 1: Final Energy Consumption and Domestic Consumption by Fuel (000 tonnes of oil equivalent), 1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

FOREIGN TRADE

Table 2: The Total UK Domestic Heating Market (£m), 1994-1996

Table 3: Sales of Electric Space Heaters (000 units), 1995 and 1996

Table 4: Sales of Electric Space Heaters (£m), 1995 and 1996

Table 5: Exports of Central Heating Boilers and Radiators, Air Heaters and Distributors Not Electrically Heated (£000), 1995 and 1996

Table 6: Imports of Central Heating Boilers and Radiators, Air Heaters and Distributors Not Electrically Heated (£000), 1995 and 1996

Table 7: Exports of Electric Space Heating and Soil Heating Apparatus (£000), 1995 and 1996

Table 8: Imports of Electric Space Heating and Soil Heating Apparatus (£000), 1995 and 1996

Table 9: Exports of Electric Instantaneous or Storage Water Heaters and Immersion Heaters (£000), 1995 and 1996

Table 10: Value of Imports of Electric Instantaneous or Storage Water Heaters and Immersion Heaters (£000), 1995 and 1996

Industry Background

RECENT HISTORY

DOMESTIC OIL HEATING

DISTRIBUTION

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

COMPETITORS IN THE DOMESTIC GAS MARKET

ADVERTISING AND PROMOTION

EXHIBITIONS

Table 11: Main Media Advertising Expenditure on Domestic Heating (£000), Years to March 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

THE HOUSING MARKET

CONSUMER PENETRATION

LIFESTYLE CHANGES

CONSUMER SPENDING

ENERGY PRICES

Table 12: UK Construction Output (£m at 1990 prices), 1993-1996

Table 13: Ownership of Central Heating ( percent of adults/households), 1996

Table 14: Ownership of Heating Appliances ( percent of adults/households), 1996

Table 15: Fuel Price Indices for the Domestic Sector (1990=100), 1992-1996

Outside Suppliers to the Industry

THE MAJOR SUPPLIERS

DOMESTIC ENERGY CONSUMPTION

INSTALLERS

Table 16: Energy Consumption by Domestic Users by Fuel Source (000 tonnes of oil equivalent), 1992-1996

Current Issues

OPENING UP OF THE DOMESTIC GAS MARKET

VAT ON DOMESTIC FUEL

WINDFALL TAX

GAS SAFETY

WATER HEATERS

ENERGY EFFICIENCY

EUROPEAN DIRECTIVES AND STANDARDS

NORTHERN IRELAND

UTILITY REGULATION

Forecasts

ECONOMIC OUTLOOK

HOUSING CONSTRUCTION

FORECASTS 1997 AND 1998

Table 17: Forecast Construction Output (£m at 1990 prices), 1997 and 1998

Table 18: Housing Starts and Completions (000 seasonally adjusted), 1996-1998

Table 19: Forecast Sales of Appliances by Value (£m), 1997 and 1998

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The domestic central heating market was worth an estimated £791m in 1996, and is expected to grow by 5 percent in 1997, reflecting the recovery of the housing market. Approximately 1.2 million central heating systems were installed in the UK in 1996.

The main segments making up this market include: boilers fuelled by gas, oil, solid fuel and electricity; radiators; space heaters and control equipment. Manufacturers predict healthy growth in sales of boilers, particularly in the combination boiler sector, as well as growth in volume sales of radiators.

The upturn in the economy, the return of consumer confidence and the recent spate of building society windfalls are all serving to provide a positive impetus to the market.

Installation of central heating in new-build housing should benefit by indications that housing completions are proceeding at faster rates. The replacement sector is finding opportunities in fulfilling more stringent environmental and energy efficiency criteria.

Continued growth in the gas combi boiler sector, with its share by value predicted to increase from 36.4 percent of the total boiler market in 1996, to around 40 percent in 1997, then rising to 42 percent in 1998. Radiator sales are expected to increase by 3 percent in 1997, with an improvement for 1998. The main growth area for space heating is in the electric non-storage type.

Text © 1997 Key Note

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