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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

EUROPEAN MARKET

MARKET TRENDS

Table 1: Final Energy Consumption and Domestic Consumption by Type of Fuel (000 tonnes of oil equivalent), 1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 2: The Total UK Domestic Heating Market (£m), 1996-1999

Table 3: Domestic Heating Installations by Type of Fuel (000 systems), 1998 and 1999

Table 4: Sales of Domestic Heating Appliances by Value (£m), 1998 and 1999

Table 5: Sales of Electric Space Heaters by Volume (000 units), 1997 and 1998

Table 6: Sales of Electric Space Heaters by Value (£m), 1997 and 1998

Table 7: Exports of Central Heating Boilers and Radiators, Air Heaters and DistributorsÅ (£000), 1998

Table 8: Imports of Central Heating Boilers and Radiators, Air Heaters and DistributorsÅ (£000), 1998

Table 9: Exports of Electric Space Heating and Soil Heating Apparatus (£000), 1998

Table 10: Imports of Electric Space Heating and Soil Heating Apparatus (£000), 1998

Table 11: Exports of Electric Instantaneous or Storage Water Heaters and Immersion Heaters (£000), 1998

Table 12: Imports of Electric Instantaneous or Storage Water Heaters and Immersion Heaters (£000), 1998

Industry Background

RECENT HISTORY

ENERGY SOURCES

INDUSTRY CONCENTRATION

DISTRIBUTION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 13: Number of VAT-Based Enterprises Involved in the Manufacture of Central Heating Radiators and Boilers by Turnover Sizeband (£000), 1999

Table 14: Number of Units Which Manufacture Central Heating Radiators and Boilers by Number of Employees, 1999

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

EXHIBITIONS

Table 15: Selected Domestic Heating Companies by Turnover (£m), 1998/1999

Table 14: Main Media Advertising Expenditure on Domestic Heating (£000), Years Ending September 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

THE HOUSING MARKET

CONSUMER PENETRATION

LIFESTYLE CHANGES

CONSUMER SPENDING

ENERGY PRICES

Table 17: UK Housing Construction Output (£m at constant 1995 prices), 1995-1999

Table 18: Ownership of Central Heating ( percent of adults/households), 1999

Table 19: Ownership of Heating Appliances ( percent of adults/households), 1999

Table 20: Fuel Price Indices for the Domestic SectorÅ (1990=100), 1994-1999

Outside Suppliers to the Industry

THE MAJOR SUPPLIERS

DOMESTIC ENERGY CONSUMPTION

INSTALLERS

Table 21: Energy Consumption of Domestic Users by Fuel Source (000 tonnes of oil equivalent), 1994-1997

Current Issues

COMPETITION IN THE DOMESTIC GAS MARKET

COMPETITION IN THE DOMESTIC ELECTRICITY MARKET

FUEL POVERTY

ENERGY SERVICES INITIATIVES

COMBINED HEAT AND POWER

ELECTRICITY COMPANIES` REVIEW

GAS SAFETY

UK UTILITIES

EUROPEAN ELECTRICITY MARKET

GAS PRICE CONTROLS

Forecasts

ECONOMIC OUTLOOK

HOUSING CONSTRUCTION

FORECASTS FOR 2000

Table 22: Forecast UK Housing Construction Output (£m at constant 1995 prices), 2000 and 2001

Table 23: Forecast Housing Starts and Completions (000, seasonally adjusted), 1999-2001

Table 24: Forecast Sales of Appliances by Value (£m), 1999 and 2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The domestic heating market was worth an estimated £892.9m in 1999, a growth rate of 2.8 percent from 1998, reflecting the buoyancy in the housing market. Nearly 1.4 million domestic heating systems were installed in the UK in 1999, according to industry figures. The continuing improved economy, revived consumer confidence and high expectations of comfort, help to provide a positive impetus to the market.
The domestic heating market includes the sources of energy that fuel the heating systems, the appliances and ancillary equipment used to control and distribute the energy, and the fitting and maintenance of the equipment by the installers. The figures in this report are for installed and portable heating equipment. The three main sectors in this market are as follows:

* boilers fuelled by gas, oil, solid fuel and electricity
* radiators
* electric space heaters.

Manufacturers predict healthy growth in the sale of boilers, particularly in the combination boiler sector, as well as improvements in the sales of condensing boilers. A growth in radiator sales is forecast within the new housing sector.
Strong increases are forecast for the public housing repair and maintenance (R&M) sector, spurred by the need to fulfil more stringent environmental and energy efficiency criteria.
Continued growth in the gas combination boiler sector is predicted from 39.8 percent by value of the total boiler market in 1998 to around 42 percent in 1999. Sales of radiators and electric space heating are not expected to improve until 2000. The total domestic heating market is forecast to grow by 2.4 percent to reach £914.1m in 2000.

Text © 2000 Key Note

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Last updated by Duncan Nottage 5th May 2000