Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Industry Structure

INTRODUCTION

HARDWARE

SOFTWARE

INDUSTRY BODIES

Table 1: Segmentation of the Camera and Camcorder Market (£m), 1992

Table 2: Types of Film Used, 1992

Consumer Profile

Table 3: Proportion of Adults Buying a Camera or Camcorder ( percent), 1992

Table 4: Camera and Camcorders Items Bought ( percent), 1992

Table 5: Profile of Users of Film for Still Photographs ( percent), 1992

Table 6: Users of Film for Still Photographs - Number of Films Used in Last Year ( percent), 1992

Table 7: Household Spending on Photographic and Optical Goods, (excluding spectacles), by Income, 1991

Industry Supply

NUMBER OF COMPANIES

HARDWARE

SOFTWARE AND SERVICES

THE MAJOR COMPANIES

DISTRIBUTION

ADVERTISING AND PROMOTION

Table 8: Companies Engaged in the Photographic Industry, 1992

Table 9: Number of Businesses by Turnover Size - Wholesaling, Photography and Processing (£000), 1992

Table 10: Leading Camera and Camcorder Distributors and Manufacturers, 1993

Table 11: Selected Camera Brands and Models with Prices (£), August 1993

Table 12: Selected Camcorder Brands and Models with Prices (£), August 1993

Table 13: Selected Camcorder Suppliers and Formats, August 1993

Table 14: Brand Shares of the Film Market ( percent of volume sales), 1991

Table 15: Film Brands Used Most Often by Film Users and Other Brands Used ( percent), 1992

Table 16: Shares of the Film Processing Market ( percent share by value), 1992

Table 17: Major Photographic Retailers, 1992

Table 18: Major Film Processing Outlets, 1992

Table 19: Brands Advertised by Main Product Groups (£000), Year to End March 1993

Market Size

PRODUCTION AND TRADE

RETAIL MARKETS

Table 20: UK Trade in Photographic Cameras (£m at msp), 1987-1992

Table 21: Imports of Cameras, 1992

Table 22: UK Foreign Trade in Accessories, Parts and Equipment (£m),1987-1992

Table 23: Foreign Trade in Photographic Film (£m), 1987-1992

Table 24: Foreign Trade in Camcorders (£m), 1989-1992

Table 25: Trade Deliveries of Camcorders (000), 1987-1992

Table 26: Retail Sales of Photographic Equipment (£m at rsp), 1987-1992

Table 27: Retail Sales of Still Cameras (by volume and value), 1987-1992

Table 28: Sales of Camcorders (by volume and value), 1987-1992

Table 29: Sales of Photographic Film (by volume and value), 1987-1992

Table 30: Consumer Spending on Developing and Processing, 1987-1992

Recent Developments

FIRST QUARTER 1993

HARDWARE

FILM PROCESSING

Future Prospects

INDUSTRY FORUM

Table 39: Forecast Retail Sales of Cameras and Camcorders (£ at current prices), 1992-1996

Company Profiles

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

ICC INFORMATION GROUP LTD

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

In 1992, UK sales of photographic hardware, services and software reached £1.31bn. Included in the sector are cameras, camcorders and films. The largest single market is camcorders accounting for 31 percent of all sales. In value terms, the camcorder market has more than doubled in size between 1988 and 1992 and has been the one bright spot in an otherwise depressed market.

In 1992, 2.5 million cameras were sold with a retail value of £220m. This represents 17 percent of total value sales in the sector however, both value and volume sales have fallen in recent years, as the recession has hit discretionary spending hard and tourist spending has fallen. Within the camera sector, 35mm models have increased their share of the market to 83 percent, largely as a result of the growing popularity of compact cameras. In the camcorder market, 620,000 models were sold in 1992 and 57 percent of these were based on the 8mm format with VHS-based camcorders losing market share. Hi-band camcorders, offering better picture and sound quality, and the new generation of palmcorders are also becoming increasingly important in the market.

In the film sector, purchases came to £210m in 1992 dominated by colour film sales and 35mm film. The film processing sector was worth £375m, including High Street processing outlets and mail order services.

Hardware markets are dominated by Japanese companies, with Canon and Olympus heading the camera market and Sony and Panasonic the leading suppliers in the camcorder sector. Kodak is the clear leader in the photographic film market. Own-label products are also important while Kodak and Colourcare are the key companies in the processing market. Individual retailers, for example Boots and Dixons are significant distributors of hardware and films while Boots also plays a leading role in film processing.

Camera penetration is high with around 76 percent of households owning some form of model. In contrast, camcorder ownership is still only around 6 percent. Given these contrasting circumstances, the camera market will find it hard to increase value sales in the next few years, while the camcorder sector is set to grow steadily throughout the 1990s. Camcorder manufacturers believe that penetration levels could reach 20 percent of households by the second half of the 1990s. Camera manufacturers will concentrate on improving the specifications of cameras in the medium- and lower-price bands to boost sales.

Key Note is forecasting overall growth in the market of almost 22 percent, in current prices, between 1992 and 1996, with a forecasted market value of £1.6bn in 1996.

Text © 1993 Key Note

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