| KN36034 |
| KEY NOTE GARDEN EQUIPMENT : October 2004 |
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This report covers: protective, safety, footwear, headgear, clothing, and, equipment, workwear, head, face hearing, eye, protection, medical, industrial, gloves, industrial, footwear, VAT on PPE, fall accidents, roll over accidents, slip testing, fall-arrest testing, respiratory protection, breathing apparatus, rate of injuries, most common types of accident, unsupported rubber gloves, supported, rubber, plastic, or, gloves, leather, composite leather, safety, gloves, mittens , mitts, asbestos, clothing, textile, lifejackets, safety headgear, legislation, key trade associations, fall protection,
Companies covered include: Adco, Group, Aearo, Alexandra, Ansell, UK, Bacou-Dalloz, Centurion, Safety Products, Contamination Control Apparel, Cosalt, Dickes, Draeger Safety, Faithful, Helmet Integrated Systems, Draeger Safety, JSP, Regent Medical, Scott Health & Safety, Uvex, Greenham Trading, Latchways, LH Safety, Mapa, MSA, Britain, Sioen, 3M, United Kingdom, Tractel, Arco,
EXECUTIVE SUMMARY
| Executive Summary |
| Key Note estimates that the total market for protective clothing and equipment, including workwear and industrial footwear, reached £823.2m at manufacturers' selling prices (msp) in 2003, which represents an increase of 3% on the 2002 value. |
| The market includes textile workwear and protective clothing; head, face, hearing and eye protection; medical and industrial gloves; industrial footwear; respiratory protection and breathing apparatus; and other products, such as fall-arrest equipment, lifejackets and limited-life clothing. Much of this market comes under the heading of Personal Protective Equipment (PPE), as defined by EU regulations, but some workwear, worn mainly for corporate identification, falls outside this scope. |
| Since employers are obliged by law to provide PPE where it is needed, purchases cannot be deferred and this gives the market some stability. The total market has demonstrated year-on-year growth throughout the review period (1999 to 2003). The downturn in the important heavy industry customer sectors is countered by the current buoyancy in the construction sector and a high level of demand from industries such as food manufacturing and transport service industries. Across most product sectors, imports from countries where manufacturing costs are lower than they are in the UK are substantial and competition from cheap imported products is keeping prices down. |
| The workwear and protective clothing sector showed continued value growth between 1999 and 2003, owing to increasing employment in some of the target industries, a growing emphasis on corporate image and continued product development. The closure of the UK's largest manufacturer of safety shoes in 2003 and the continued trend towards outsourcing of production overseas by other UK footwear companies, means that there remains little safety and occupational shoe manufacturing in the UK in 2004. The growth in relatively low-cost imports at the expense of locally produced footwear caused the value of this sector to fall in 2002 and 2003. |
| In other sectors, overall progress in market value was generally positive over the review period, partly as a result of a high level of product innovation. The industry continues to improve its product designs in terms of functionality, wearing comfort, ergonomics and styling. |
| Key Note expects the total market to show continued steady growth in value terms between 2004 and 2008. However, a further fall in value is expected for the safety footwear sector in 2004, as the full impact of the loss of local footwear manufacturing operations is felt and more of the market comes from low-cost countries. New legislation on noise levels will help the hearing protection sector. |
TABLE OF CONTENTS
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| Lawnmowers |
| Powered Tools and Equipment |
| Water Management Equipment |
| Hand Tools |
| MARKET TRENDS |
| The Influence of Television Programmes |
| New Interest in Allotments |
| ECONOMIC TRENDS |
| Gross Domestic Product |
| Table 1: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 |
| Household Disposable Income |
| Table 2: Average Annual Household Disposable Income in the UK (£), 1998-2002 |
| Inflation |
| Table 3: UK Rate of Inflation (%), 1999-2003 |
| Unemployment |
| Table 4: Actual Number of Unemployed Persons in the UK (million), 1999-2003 |
| Population |
| Table 5: UK Resident Population Estimates by Sex (000), Mid-Years 1999-2003 |
| MARKET POSITION |
| The UK |
| Table 6: Household Expenditure on Garden Supplies and Equipment as a Percentage of Total Consumption Expenditure in the UK (£m at rsp and %), 1999-2003 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 7: The UK Garden Equipment Market by Sector by Value at Current Prices (£m at rsp), 1999-2003 |
| BY MARKET SECTOR |
| Lawnmowers |
| Table 8: The UK Lawnmowers Sector by Value at Current Prices (£m at rsp and %), 1999-2003 |
| Table 9: The UK Lawnmowers Sector by Type by Volume (%), 2003 |
| Powered Tools and Equipment |
| Table 10: The UK Powered Tools and Equipment Sector by Value at Current Prices (£m at rsp and %), 1999-2003 |
| Water Management Equipment |
| Table 11: The UK Water Management Equipment Sector by Value at Current Prices (£m at rsp and %), 1999-2003 |
| Hand Tools |
| Table 12: The UK Hand Tools Sector by Value at Current Prices (£m at rsp and %), 1999-2003 |
| OVERSEAS TRADE |
| Table 13: UK Imports and Exports of Garden Equipment by Value (£000), 2002 |
| 3. Industry Background |
| RECENT HISTORY |
| INDUSTRY CONCENTRATION |
| NUMBER OF COMPANIES |
| EMPLOYMENT |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| DISTRIBUTION |
| Table 14: UK Sales of Garden Equipment by Type of Outlet by Value (%), 2003 |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| EU Directive on Noise |
| Product Liability |
| KEY TRADE ASSOCIATIONS |
| Agricultural Engineers Association |
| Commercial Horticultural Association |
| GARDENEX |
| Garden Industry Manufacturers' Association |
| The Horticultural Trades Association |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Atco-Qualcast Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| B&Q PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Black & Decker |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Draper Tools Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Electrolux Outdoor Products Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Fiskars Brands UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Hayter Ltd |
| Company Structure |
| Financial Results |
| Hozelock Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Spear & Jackson Garden Products Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Wolf Garden Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| OUTSIDE SUPPLIERS |
| Briggs & Stratton Corporation |
| Honda Motor Company Ltd |
| MARKETING ACTIVITY |
| Main Media Advertising Expenditure |
| Table 15: Main Media Advertising Expenditure on Garden Products and Equipment by Retailers (£000), Years Ending June 2003 and 2004 |
| Table 16: Main Media Advertising Expenditure on Garden Equipment (£000), Years Ending June 2003 and 2004 |
| Exhibitions |
| BBC Gardeners' World Live |
| GLEE |
| National Amateur Gardening Show |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| LAWNMOWERS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| POWERED TOOLS AND EQUIPMENT |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| WATER MANAGEMENT EQUIPMENT |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| HAND TOOLS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| 6. Buying Behaviour |
| CONSUMER PENETRATION |
| OWNERSHIP OF GARDEN TOOLS AND EQUIPMENT |
| Lawnmowers |
| Table 17: Ownership of Lawnmowers by Type (% of adults), 2004 |
| Other Garden Equipment |
| Table 18: Ownership of Other Garden Equipment by Type (% of adults), 2004 |
| Ownership Characteristics |
| Table 19: Ownership of Garden Equipment by Type by Sex, Age, Social Grade and Region (% of adults), 2004 |
| PURCHASING PATTERNS |
| Lawnmowers |
| Table 20: Purchasing of Lawnmowers by Type (% of adults), 2004 |
| Other Garden Equipment |
| Table 21: Purchasing of Other Garden Equipment by Type (% of respondents), 2004 |
| LEVELS OF EXPENDITURE |
| Lawnmowers |
| Table 22: Expenditure on Lawnmowers in the Last 12 Months† by Type (% of adults), 2004 |
| Other Garden Equipment |
| Table 23: Expenditure on Other Garden Equipment in the Last 12 Months† by Type (% of respondents), 2004 |
| SIZE OF GARDEN |
| Table 24: Ownership of Gardens and Allotments by Size (% of adults), 2004 |
| Table 25: Ownership of Gardens and Allotments by Size by Sex, Age, Social Grade and Region (% of adults), 2004 |
| 7. Current Issues |
| ENVIRONMENTAL ISSUES AN INCREASING INFLUENCE |
| NEW GENERATION OF PUSH MOWERS TO GRAB SALES |
| 'REVOLUTIONARY' HEDGETRIMMER COLLECTS AND SHREDS AS IT CUTS |
| NEW WATER MANAGEMENT SYSTEMS FOR 2004 |
| WEATHER DEPRESSES SALES IN 2004 |
| HOUSEBUILDING PLANS SHOULD SPUR DEMAND |
| OAK DISEASE THREATENS GARDEN CENTRES |
| 8. The Global Market |
| GLOBAL TRENDS AND MARKET SIZE |
| Table 26: The World Market for Garden Equipment by Value by Region (£bn at rsp), 1999-2003 |
| US Market |
| European Trends |
| 9. Forecasts |
| THE ECONOMY |
| Table 27: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2004-2008 |
| Table 28: Forecast UK Rate of Inflation (%), 2004-2008 |
| Table 29: Forecast Actual Number of Unemployed Persons in the UK (million), 2004-2008 |
| FORECASTS 2004 TO 2008 |
| Table 30: The Forecast UK Garden Equipment Market by Sector by Value at Current Prices (£m at rsp), 2004-2008 |
| FUTURE TRENDS |
| Demographics |
| Table 31: Projected UK Population by Age (000), 2002-2011 |
| Market Segmentation |
| Product Development |
| Competitor Forecasts |
| 10. Company Profiles |
| Atco-qualcast LTd |
| B&Q Plc |
| Black & Decker |
| Draper Tools Ltd |
| Electrolux Outdoor Products Ltd |
| Fiskars Brands Uk Ltd |
| Hayter Ltd |
| Hozelock Ltd |
| Spear & Jackson Garden Products Ltd |
| Wolf Garden Ltd |
| Further Sources |
| Associations |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
Text © 2004 Key Note
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Last updated by Amanda Porteous November 2004
