ISBN 1-85765-869-8

Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

Key Note estimates that the UK market for kitchen furniture, including fitted kitchens, was worth £1.24bn in 1997. The major component of the market is self-assembly furniture, which accounted for £630m (50.8 percent of the market).

The fitted kitchens market was boosted by sales of electrical appliances such as cookers, ovens and fridges, as well as items most usually situated in the kitchen, such as washing machines. This market was valued at £2.49bn in 1997.

The market has picked up since the end of the last recession and received impetus from the revival of the housing market in 1996/1997. The vibrant housing market saw sales rise, as ordering a new kitchen is often the first significant purchase prior to moving home.

Increasingly, there is a heightening degree of vertical integration in the market, with many of the companies profiled within this report being both retailers and manufacturers. There is also a degree of horizontal integration, with many manufacturers having interests in bathroom furniture and other household furniture. Leading manufacturers in the UK include MFI Furniture Group, Spring Ram and Magnet. Major sellers of self-assembly kitchens include IKEA and B&Q.

Between 1998 and 2002, the market is forecast to grow by 9.3 percent to £1.38bn. The forecast economic recession from 1999 onwards, will adversely affect sales of custom-built, high-end kitchens, although the fitted kitchens market may see the growing importance of the flat-packed and self-assembly type units.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET TRENDS

MARKET POSITION

FACTORS AFFECTING THE MARKET

Table 1: Household Expenditure on Kitchen Furniture and Related Items at Constant 1990 Prices (£bn at rsp), 1990-1997

Table 2: Household Expenditure on Kitchen Furniture and Related Items at Current Prices (£bn at rsp), 1990-1997

Table 3: The UK Household Appliances Market by Value (£m and percent), 1996 and 1997

Figure 1: Analysis of the UK Market for Domestic Wooden and Upholstered Furniture at Current Manufacturers' Prices ( percent), 1997

Table 4: Analysis of the UK Market for Domestic Wooden and Upholstered Furniture at Current Manufacturers' Prices by Value ( percent), 1990-1997

Table 5: New Housing Starts in Great Britain (number of dwellings), 1992-1997

Table 6: Number of UK Households (million), 1992-1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Table 7: The Total Market for Kitchen Furniture and Electrical Appliances by Sector (£m at rsp), 1997

Table 8: The Total UK Market for Wooden Kitchen Units at Current Prices (£m at msp), 1993-1997

Table 9: UK Manufacturers' Sales of Wooden Kitchen Units at Current Prices (£m at msp), 1993-1997

Table 10: Type of Appliance and Manufacturers' Output of White Goods (000), 1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION OF KITCHEN UNITS AND APPLIANCES

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 11: Comparison of Selected Kitchen Furniture Manufacturers by Turnover (£000), 1996-1998

Table 12: Main Media Advertising Expenditure of Selected Retailers (£000), Year Ending June 1997 and 1998

Table 13: Major Users of Main Media Advertising Among Fitted Kitchen Manufacturers and Distributors (£000), Year Ending June 1997 and 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

OWNERSHIP OF FITTED KITCHEN UNITS

CONSUMER SPENDING

BY SOCIAL GRADE, REGION AND HOUSEHOLD INCOME

OWNERSHIP OF WHITE GOODS

Table 14: Amount Spent in the Last 12 Months by Purchasers of Fitted Kitchen Units (000 and percent of total adults), 1998

Table 15: Households Owning Fitted Kitchen Units ( percent of households), 1998

Table 16: Ownership and Purchasing of White Goods ( percent of all adults), 1997 and 1998

Outside Suppliers to the Industry

INTRODUCTION

WORKTOPS

SINKS

TAPS

WHITE GOODS

MAJOR PLAYERS

OTHER PRODUCTS USED BY THE INDUSTRY

Current Issues

RISING COSTS

HOUSING MARKET

TRENDS IN KITCHEN DESIGN AND USAGE

CORPORATE ACTIVITY

Forecasts

UK ECONOMY

FORECASTS FOR 1998 TO 2002

Table 17: Forecasts of the UK Market for Kitchen Furniture and Electrical Appliances (£m at rsp), 1998-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1998 Key Note

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Last updated by Jacob van Eldik 19th February 2000