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KN36026

KEY NOTE FITTED KITCHENS JULY 1996

Overview

ISBN 1-85765-590-7

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET TRENDS

MARKET POSITION

FACTORS AFFECTING THE MARKET

Table 1: Household Expenditure on Kitchen Furniture and Related Items at Constant 1990 Prices (£bn at rsp), 1988-1995

Table 2: Household Expenditure on Kitchen Furniture and Related Items at Current Prices (£bn at rsp), 1988-1995

Table 3: Total Household Expenditure on Major Appliances at Current and Constant 1990 Prices (£m at rsp), 1990-1995

Figure 1: Analysis of the UK Market for Domestic Wooden and Upholstered Furniture at Current Manufacturers' Prices ( percent), 1995

Table 4: Analysis of the UK Market for Domestic Wooden and Upholstered Furniture at Current Manufacturers' Prices by Value ( percent), 1990-1995

Table 5: Guide to Kitchen Costs (£), 1995

Table 6: Stock of Dwellings at Year End (million and percent), 1988-1995

Table 7: Housebuilding Completions in Great Britain (number of houses), 1989-1995

Table 8: Index of Personal Disposable Income at Current and Constant 1990 Prices, 1988-1994

Market Size

THE TOTAL RETAIL MARKET

KITCHEN FURNITURE

ELECTRICAL APPLIANCES

Table 9: The Total Retail Market for Kitchen Furniture and Electrical Appliances by Sector by Value (£m at rsp), 1995

Table 10: The Total UK Market for Wooden Kitchen Units at Current Prices (£m at msp), 1990-1995

Table 11: The UK Market for Wooden Kitchen Units at Constant 1990 Prices (£m at msp), 1990-1995

Table 12: UK Manufacturers' Sales of Wooden Kitchen Units at Current Prices (£m at msp), 1990-1995

Table 13: Foreign Trade in Wooden Kitchen Units (£m and percent), 1990-1995

Table 14: Sources of UK Imports of Wooden Kitchen Units by Country (£m and percent of total), 1995

Table 15: Destination of UK Exports of Wooden Kitchen Units by Country (£m and percent of total), 1995

Table 16: Type of Appliance and Manufacturers' Output of White Goods (000 and £m gate price), 1994

Table 17: The UK Market for Domestic Built-In Electric Ovens and Hobs by Volume (000), 1990-1995

Table 18: The UK Market for Domestic Built-In Electric Ovens and Hobs by Value (£m at msp), 1990-1995

Table 19: Foreign Trade in Domestic Built-In Electric Ovens and Hobs (£m and percent), 1990-1995

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION OF KITCHEN UNITS AND APPLIANCES

TRADE ASSOCIATIONS

TRADE FAIRS

Competitor Analysis

THE MARKETPLACE

LEADING MANUFACTURING COMPANIES

WHITE GOODS MANUFACTURERS

LEADING RETAILERS

BUILDERS' MERCHANTS

ADVERTISING AND PROMOTION

Table 20: Comparison of Industry Turnover of Selected Kitchen Furniture Manufacturers (£m and percent), 1994/1995

Table 21: Main Media Advertising Expenditure of Selected Retailers (£000), 1994 and 1995

Table 22: Major Users of Main Media Advertising Among Fitted Kitchen Manufacturers and Distributors (£000), 1994 and 1995

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

OWNERSHIP OF FITTED KITCHEN UNITS

OWNERSHIP OF WHITE GOODS

Table 23: Amount Spent in the Last 12 Months by Purchasers of Fitted Kitchen Units (000 and percent of total), 1995

Table 24: Households Owning Fitted Kitchen Units ( percent), 1995

Table 25: Ownership and Purchasing of White Goods ( percent of all adults), 1995

Outside Suppliers to the Industry

INTRODUCTION

WORKTOPS

SINKS

TAPS

OTHER PRODUCTS USED BY THE INDUSTRY

SERVICES USED BY THE INDUSTRY

Current Issues

RISING COSTS

HOUSING MARKET

VERTICAL INTEGRATION

TRENDS IN STYLE

CORPORATE DEVELOPMENTS

LEGISLATIVE CHANGES

Forecasts

HOUSEBUILDING

UK ECONOMY

FORECASTS

Table 26: Forecasts of the UK Market for Kitchen Furniture and Electrical Appliances at Current Prices (£m at msp), 1996-2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

This report presents an analysis of the UK market for fitted kitchen furniture and major domestic electrical appliances, which are frequently purchased as part of a fitted kitchen. Key Note estimates that retail sales of kitchen furniture were worth £1.18bn in 1995, an increase of 7.3 percent on 1994. The total manufacturers' market for fitted kitchen furniture is estimated to have been worth £786.2m in 1995. Consumers spent an estimated £5.7bn in 1995 on major electrical appliances, of this, around £287m was spent on major domestic appliances purchased as part of a fitted kitchen.

Flat-packed kitchen furniture is increasing its market share as the quality of the products improve, and its share was worth £600m at retail selling prices (rsp) in 1995. Rigid furniture makes up almost all of the remainder, with a value of £580m. The other very small sector is that for custom-built furniture, which has been included in the rigid sector total. The trend towards flat-packed furniture has been of benefit to British manufacturers as they dominate this sector. Exports have continued to increase as the position of the British exporter has become more competitive. Exports of kitchen furniture increased by 6.3 percent to reach £43.6m in 1995, whilst imports decreased by 6.5 percent to reach £51.8m.

The market is dependent upon the completion of new houses for first-time purchases. It also relies very much on consumer disposable income and consumer confidence. A consumer purchasing a replacement fitted kitchen can easily put it off if confidence is lacking. The number of new houses completed and disposable income both increased in 1995. Rising costs of raw materials are still remaining a major problem for the manufacturing industry. Some, but not all, of these increases have been passed on to retailers, but the effect on market value has been masked by consumers choosing to purchase less expensive products. Many manufacturers now operate on a much lower profit margin, having absorbed some raw material price increases rather than risk losing their market share.

Key Note forecasts the kitchen furniture market will grow steadily and by the year 2000, the market will be worth some £901.8m at manufacturers' selling prices (msp). This growth will be fuelled by low inflation and increased disposable incomes which will give greater consumer confidence and further increases in the numbers of houses being built. The market for major electrical appliances will also increase steadily.

Text © 1996 Key Note

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