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KN36022

KEY NOTE FITTED KITCHENS AUGUST 2002

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ISBN: 1-84168-104-0

This report covers: fitted kitchens, kitchen appliances, kitchen furniture, dishwashers, cooling & refrigeration, flat-packed furniture, rigid furniture, custom buiot, furniture, sinks & worktops, sinks, worktops, kitchens,ovens,hobs,white goods,

Companies covered include: Bernstein Group, Gower Furniture,fIKEA, Magnet,MFI Furniture Group, PJH, Magnet, The Symphony Group, ElectroluxUK, General Domestic Appliances, Merloni Domestic Appliances, Whirlpool, Carron Phoenix, Franke UK, Jacuzzi UK, Wickes, Bernstein Group, Gower Furniture, MKD Holdings, Moores Furniture Group,

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Executive Summary
Table of Contents
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TABLE OF CONTENTS

Executive Summary
1. Market Definition
REPORT COVERAGE	2
MARKET SECTORS	2
Kitchen Appliances	2
Kitchen Furniture	2
Sinks and Worktops	3
MARKET TRENDS	3
Property Transactions	3
Media Influence	3
Kitchen Appliances	3
Cooking	3
Laundry	4
Dishwashers	4
Cooling and Refrigeration	4
Kitchen Furniture	5
Flat-Packed Furniture	5
Rigid Furniture	6
Custom-Built Furniture	6
Sinks and Worktops	6
Sinks	6
Worktops	7
MARKET POSITION	7
Consumer Household
Expenditure	7
Table 1: Average Weekly
Consumer Expenditure on
Household Goods (£), 2000/2001	8
Household Furniture	8
Table 2: The UK Household
Furniture Market by Sector
by Value ( percent), 2001	9
The UK Housing Market	9
Table 3: Housing Output
by Value at Current and
Constant 1997 Prices (£m),
1997-2001	10
Housing Starts and Completions	10
Table 4: Number of Housing
Starts and Completions in
Great Britain (000 dwellings),
1997-2001	11
New Housing Versus Repair
and Maintenance	11
Table 5: Trends in New Housing
and Repair and Maintenance
by Value at Current and Constant 1997 Prices (£m), 1997-2001	12
Trends in House Prices	12
Housing Needs	13
2. Market Size
The Total Market	14
Table 6: The Total UK Fitted
Kitchens Market by Sector
by Value (£m at msp and percent),
1997-2001	14
by market sector	14
Kitchen Appliances	14
Table 7: The UK Kitchen
Appliances Sector by Subsector
by Volume and Value
(million and £m at msp), 2001	15
Kitchen Furniture	15
Table 8: The Apparent UK Market
for Kitchen Furniture by Value
(£m at msp), 1997-2001	16
Flat-Packed Furniture	16
Rigid Furniture	16
Table 9: The UK Kitchen Furniture Sector by Subsector by Value
(£m at msp and percent), 2001	17
Sinks and Worktops	17
Table 10: Sales of Sinks by
Subsector by Value
(£m at msp and percent), 2001	18
OVERSEAS TRADE	18
Kitchen Appliances	18
Imports	18
Table 11: Imports of Kitchen Appliances by Subsector by
Value (£000), 2001	19
Exports	19
Table 12: Exports of Kitchen Appliances by Subsector by
Value (£000), 2001	20
Kitchen Furniture	20
Imports	20
Table 13: Imports of Wooden
Kitchen Furniture by Country
of Origin by Value (£000), 2001	21
Exports	21
Table 14: Exports of Wooden
Kitchen Furniture by Country
of Destination by Value
(£000), 2001	22
Sinks and Worktops	22
3. Industry Background
Recent history	23
number of companies	23
Table 15: Number of UK
VAT-Based Enterprises Engaged
in the Manufacture of Other
Kitchen Furniture by Turnover Sizeband (£000, number
and percent), 2002	23
employment	24
Table 16: Number of UK
VAT-Based Local Units Engaged
in the Manufacture of Other
Kitchen Furniture by Employment
Size (number and percent), 2002	24
DISTRIBUTION	25
Table 17: Distribution of the
Total Fitted Kitchens Market
by Type of Outlet by Value
( percent), 2001	25
HOW ROBUST IS THE
MARKET?	26
legislation	26
Environmental Regulations	26
Key TRADE ASSOCIATIONS	27
Association of Manufacturers
of Domestic Appliances	27
BFM Ltd	27
FIRA International	27
Kitchen Specialists’ Association	27
4. Competitor Analysis
THE MARKETPLACE	28
MARKET LEADERS	28
Bernstein Group PLC	28
Gower Furniture Ltd	29
IKEA Ltd	29
Magnet Ltd	30
MFI Furniture Group PLC	31
MKD Holdings Ltd	31
Moores Furniture Group Ltd	32
PJH Group Ltd	32
The Symphony Group PLC	33
OUTSIDE SUPPLIERS	33
Kitchen Furniture	34
Kitchen Appliances	34
Electrolux UK Ltd	34
General Domestic Appliances Ltd	35
Merloni Domestic Appliances Ltd	35
Whirlpool (UK) Ltd	36
Sinks and Worktops	36
Carron Phoenix Ltd	36
Franke UK Ltd	37
Jacuzzi UK	37
Other Suppliers	37
Other Manufacturers	37
ADVERTISING AND
PROMOTION	37
Table 18: Main Media
Advertising Expenditure by
Suppliers of Kitchen Furniture
(£000 and percent), Years Ending
March 2000 and 2001	38
EXHIBITIONS AND
TRADE SHOWS	39
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS	40
WEAKNESSES	41
OPPORTUNITIES	41
THREATS	42
6. Buying Behaviour
introduction	43
Household ownership	43
By Age	43
Table 19: Age Profile of
Borrowers in the UK ( percent of
mortgages for all dwellings),
1990 and 1994-2000	44
Table 20: UK Key Housing Market Indicators (000 and £m),
1997-2001	45
Table 21: Housing Affordability Indicators (£), 1996-2000	45
KITCHEN APPLIANCE
ownership	46
Table 22: Penetration of
Kitchen Appliances by Type
( percent of households), 2002	46
Purchasing Patterns	47
Table 23: Purchasing Patterns
of Kitchen Appliances by Type
( percent of households), 2002	47
Table 23: Purchasing Patterns
of Kitchen Appliances by Type
( percent of households), 2002	48
KITCHEN FURNITURE
ownership	48
Table 24: Household Penetration
of Fitted Kitchen Units and
Other Kitchen Furniture
( percent of households), 2002	48
Table 25: Household Penetration
of Fitted Kitchen Units by Age,
Social Grade, Region and
Household Income
( percent of households), 2002	49
Purchasing Patterns	50
Table 26: Purchasing Patterns
of Fitted Kitchen Units and
Other Kitchen Furniture
( percent of households), 2002	50
7. Current Issues
CORPORATE ACTIVITY	51
B&Q PLC	51
IKEA Ltd	51
MFI Furniture Group Ltd	51
Wickes	51
TECHNOLOGICAL ADVANCES	52
THE ROLE OF THE INTERNET	52
8. The Global Market
the global FURNITURE
TRADE	53
Kitchen Appliances	53
Kitchen Furniture	54
the European Market	54
the US Market	54
9. Forecasts
THE ECONOMY	55
HOUSING FORECASTS	55
Predicted Housing Trends	56
Table 27: Forecast Construction Output at Current Prices (£m),
2002-2005	56
FORECASTS 2000 TO 2006	57
Table 28: The Forecast UK Fitted Kitchens Market by Value
(£m at msp), 2002-2006	57
Kitchen Appliances	57
Table 29: The Forecast UK Kitchen Appliances Sector by Value
(£m at msp), 2002-2006	57
Kitchen Furniture	57
Table 30: The Forecast UK Kitchen Furniture Sector by Value
(£m at msp), 2002-2006	58
Sinks and Worktops	58
Table 31: The Forecast UK Sinks
and Worktops Sector by Value
(£m at msp), 2002-2006	58
future trends	59
Kitchen Appliances	59
Kitchen Furniture	59
Sinks and Worktops	59
10. Company Profiles
Bernstein Group PLC	61
Gower Furniture Ltd	63
IKEA Ltd	65
Magnet Ltd	67
MFI Furniture Group PLC	69
MKD Holdings Ltd	71
Moores Furniture Group Ltd	73
The Symphony Group PLC	75
11. Further Sources
Associations	77
Publications	78
Directories	79
General Sources	80
Bonnier Information Sources	80
Government Publications	82
Other Sources	82
Understanding TGI Data	83
Number, Profile, Penetration	83
Social Grade	84
Standard Region	84
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EXECUTIVE SUMMARY

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Last updated by Amanda Porteous December 2002