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KN36020
KEY NOTE FITTED KITCHENS AUGUST 2000
Overview
Market reports

ISBN: 1-84168-104-0

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EXECUTIVE SUMMARY

Fitted kitchens comprise wall-mounted and/or floorstanding domestic furniture such as cupboards and drawers, as well as the appliances, sinks and worktops which are often supplied with them. It is estimated that around 850,000 kitchens are sold annually in the UK. In 1999, these were worth £805.4m at manufacturers’ selling prices (msp) and an estimated £1.5bn at retail selling prices (rsp). The market is segmented into flat-pack furniture, which predominates, and rigid furniture, which includes custom-built kitchens.

The flat-pack sector accounts for a larger volume than value share, as a result of its lower unit value. Nevertheless, the difference between the two types of furniture is being narrowed from a quality point of view. Worktops, sinks and kitchen appliances also contribute to the fitted kitchens market. In 1999, the worktop market was worth an estimated £100m at msp, with laminates predominating, and the sinks market was worth £102m at msp, with stainless steel being the key material used.

Total sales of kitchen appliances were worth an estimated £2.48bn at rsp in 1999, which represents growth of 5.1 percent on 1998. Washing machines comprise the largest sector by value. Kitchen furniture is distributed by a variety of different means, including kitchen specialists, multiple DIY sheds, builders’ merchants, direct to the public, direct to larger housebuilders and through various retailers. Some of the retailers assemble mixed and matched components that they then market as their own brands.

The kitchen specialists enjoy a reputation for high design and are regarded as being the most innovative in the marketplace. MFI Furniture Group PLC is the market leader by volume and is vertically integrated as both manufacturer and retailer, promoting the Hygena and Schreiber brands. 1999 saw a major change in the marketplace when The Spring Ram Corporation PLC was acquired by US Industries Incorporated, which resulted in the sale of several brands in 2000. Consumer research shows that 63.6 percent of households have or own fitted kitchen units and penetration of household appliances is unsurprisingly high, with microwave ovens at 73.8 percent, automatic frontload washing machines at 72.7 percent and refrigerators at 60.4 percent.

The replacement market therefore represents a key area for leading appliance manufacturers such as General Domestic Appliances Ltd, Electrolux Household Appliances Ltd and Whirlpool (UK) Ltd. Against a background of comparatively favourable economic conditions and a positive housing market, Key Note forecasts that the UK market for kitchen furniture will increase by 8.2 percent between 2000 and 2004, to £897m at msp. Over the same period, sales of kitchen appliances are forecast to increase by 17.5 percent to £3.06bn at rsp.

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TABLE OF CONTENTS

Executive Summary


1. Market Definition


INTRODUCTION
MARKET SECTORS
Kitchen Furniture
Flat-Packed Furniture
Rigid Furniture
Custom-Built Furniture
Kitchen Appliances
MARKET POSITION
Consumer Household Expenditure
(£), 1998/1999
Household Furniture
Market by Sector by Value ( percent), 1999
THE MARKET
Housing Market
Table 3: Housing Output at Current and Constant 1995 Prices (£m), 1995-1999
Housing Starts and Completions
(000 dwellings), 1995-1999
and Maintenance
Constant 1995 Prices (£m), 1995-1999
MARKET TRENDS
Kitchen Furniture
Worktops
Sinks
Kitchen Appliances
Cooking
Dishwashers
Refrigerators


2. Market Size


KITCHEN FURNITURE
The Total Market
1995-1999
By Market Sector
Sector by Value (£m at msp and percent), 1999
SINKS AND WORKTOPS
by Type ( percent), 1999
ELECTRICAL APPLIANCES
The Total Market
By Market Sector
(million and £m at msp), 1998
1998-1999
OVERSEAS TRADE
Wooden Kitchen Furniture
Imports
Table 11: Imports of Fitted Kitchen Units by Country of Origin by Value (£000), 1999
Exports
by Destination by Value (£000), 1999
Kitchen Appliances
Imports
by Value (£000), 1999
Exports
Appliances by Value (£000), 1999


3. Industry Background


INDUSTRY STRUCTURE
(number of units and percent), 1999
(number of units and percent), 1999
FURNITURE
TRADE ASSOCIATIONS
AMDEA
BFM Ltd
FIRA International
Kitchen Specialists Association
Qualitas
FURNITURE EXHIBITIONS


4. Competitor Analysis


THE MARKETPLACE
Pre-Tax Profit (£m), 1999/2000
(£m and £000), 1998/1999
FURNITURE MARKET
IKEA Ltd
MFI Furniture Group PLC
Magnet Ltd
The SpriRam Corporation PLC
Bernstein Group PLC
PJH Group Ltd
MKD Holdings Ltd
The Symphony Group PLC
Moores Furniture Group Ltd
Gower Furniture Ltd
ADVERTISING AND PROMOTION
and 2000


5. Strengths, Weaknesses, Opportunities and Threats


STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS


6. Buying Behaviour


THE BUYER
Household Profile
Age Profile Of House Purchasers
the UK ( percent of mortgage), 1988-1999
Buyer Motivational Factors
Table 21: UK Key Housing Market Indicators (000 and £m), 1995-1999
(£), 1995-1999
KITCHEN UNITS
( percent of households), 1999
1999
OF FITTED KITCHEN UNITS
( percent of households), 1999
PATTERNS OF KITCHEN APPLIANCES
by Type ( percent of households), 1999
( percent of households), 1999
to the Industry
INTRODUCTION
SINKS
TAPS
WORKTOPS
KITCHEN APPLIANCES
General Domestic Appliances Ltd
Electrolux UK Ltd
Whirlpool (UK) Ltd
Merloni Domestic Appliances Ltd
Other Manufacturers


8. Current Issues


CORPORATE ACTIVITY
LIFESTYLE TRENDS
HOUSING MARKET
Trends In House Prices
Housing Needs
Household Projections
1996-2016
TECHNOLOGICAL ADVANCES


9. Forecasts


THE ECONOMY
HOUSING FORECASTS
Table 29: Forecast Construction Output at Constant 1995 Prices (£m), 2000-2004
FORECASTS 2000 TO 2004
Fitted Kitchen Units
Kitchen Units (£m at msp), 2000-2004
Kitchen Appliances
Table 31: Forecast UK Kitchen Appliances Market (£m at rsp), 2000-2004


10. Company Profiles


Bernstein Group PLC
Gower Furniture Ltd
Magnet Ltd
MFI Furniture Group PLC
MKD Holdings Ltd
Moores Furniture Group Ltd
The Symphony Group PLC


11. Further Sources


Associations
Periodicals
Directories
General Sources
Bonnier Information Sources
Government Publications &bsp;
Other Sources

Understanding TGI Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

Text © 2000 Key Note

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Last updated by Jacob van Eldik 19th September 2000