ISBN 1-85765-498-6

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

TYPES OF BICYCLES

MARKET TRENDS

MARKET POSITION

Table 1: Trends in the UK Transport Market, by Volume (000), 1990-1994

Table 2: Modes of Passenger Transport ( percent of total passenger kilometres), 1983-1994

Market Size

MARKET BY VOLUME

MARKET BY VALUE

FOREIGN TRADE

Table 3: UK Bicycle Market by Volume (000), 1989-1994

Table 4: Retail Sales of Bicycles (£m), 1990-1994

Table 5: Retail Sales of Parts and Accessories (£m), 1990-1994

Table 6: Imports of Bicycles by Volume and Value (000 and £m), 1990-1995

Table 7: Source of Imports by Volume and Value (000 and £m), 1993 and 1994

Table 8: Exports of Bicycles by Volume and Value (000 and £m), 1990-1995

Table 9: Destination of Exports by Volume and Value (000 and £m), 1993 and 1994

Table 10: Trade in Parts and Accessories by Value (£m), 1990-1994

Table 11: Source of Imports of Parts and Accessories by Value (£m), 1993 and 1994

Table 12: Source of Imports of Selected Parts and Accessories by Value (£m), 1994

Table 13: Destination of Exports of Parts and Accessories by Value (£m), 1993 and 1994

Industry Background

RECENT HISTORY

SAFETY

SECURITY

DISTRIBUTION

ASSOCIATIONS

Table 14: Passenger Casualty Rates (KSI) by Mode of Travel (rate per 100 million), 1992

Table 15: Cyclists' Road Accident Casualties, 1983-1993

Table 16: Average Distance Travelled by Bicycle (miles per person per year), 1975/1976-1991/1993

Table 17: Volume of Retail Distribution by Type of Outlet ( percent), 1994

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

EXHIBITIONS

Table 18: Leading Bicycle Manufacturers and Distributors (£m), 1993-1995

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

Table 19: Ownership of Bicycles ( percent), 1994 and 1995

Table 20: More Investment Should be Made in Cycling Lanes ( percent agreeing), 1995

Table 21: Journeys Per Person Per Year by Bicycle Journey and Distance by Purpose ( percent and miles), 1991/1993

Outside Suppliers to the Industry

ORIGINAL EQUIPMENT

PUBLISHING INDUSTRY

CYCLE TOURISM

STREET FURNITURE

Current Issues

A NATIONAL CYCLING NETWORK

TRANSPORT POLICY

ROYAL COMMISSION

SAFETY

SINCLAIR

MANUFACTURERS

Forecasts

TRADING UP

NATIONAL CYCLE NETWORK (NCN)

VOLUME AND VALUE OF CYCLE INDUSTRY

INDUSTRY FOCUS

HYBRIDS

NEW COMPONENTS

OVERSEAS TRADING

Table 22: Forecast of the UK Bicycle Market by Volume and Value (000 and £m at constant 1995 prices), 1995-1999

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK market for bicycles has declined slowly since the start of the decade, but has levelled off at around 2 million units, exceeding the number of new cars registered each year. Recession has affected the numbers sold, but more especially has led consumers to trade down to cheaper models, resulting in little movement in the value of the market, which in 1994 stood at £290m.

The market includes every sort of bicycle, including racing and touring bikes, standard adult cycles, mountain bikes, hybrid bikes, BMX bikes, children's bikes, and small wheel bikes (shopper). Around two-thirds of all bikes sold are now mountain bikes, many imported from the Far East. Estimates of the market for accessories are also included.

While the recession affected volume sales to some extent, the market retains an underlying strength. Consumer concern with personal health and fitness, the environment and urban traffic congestion are all factors pushing people onto bicycles. Technical developments also help drive the market forward, with the use of new materials, and the addition of suspension and new gear shifts attracting attention. Ownership is at a high level -- around 20 million people own a bike -- but use is much less pronounced; only 6 million people are regular bicycle users.

The single biggest factor preventing more widespread use of bicycles is safety. Inexperienced cyclists are reluctant to dice with death and serious injury on roads carrying ever more traffic (the Department of Transport estimates vehicle traffic may increase by up to 124 percent by 2005). The recent award of lottery funds to `greenways' charity Sustrans, to help construct a national cycle network will create a more favourable cycling environment which will attract more users.

In the wake of recession, buyers will be less fixated on price and will upgrade to more expensive models. Volumes will grow with the advent of the national cycle network. There are increasing pressures from other areas to promote cycling in urban areas, as a consequence of traffic congestion and increased pollution, which should also result in a safer climate for cyclists. As a result, Key Note forecasts that the market will pick up from 1997 and reach 2.5 million units worth around £390m by the year 1999.

Text © 1997 Key Note

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