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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: European Production of Commercial Vehicles, 1992-1996

Market Size

TOTAL MARKET

BY MARKET SECTOR

A GLOBAL PERSPECTIVE

FOREIGN TRADE

Table 2: UK Commercial Vehicle Production by Volume (units and percent), 1995 and 1996

Table 3: LCV Production by Manufacturer (units and percent), 1994-1996

Table 4: HGV Production by Manufacturer (units and percent), 1994-1996

Table 5: Ten Leading Truck Producers (units), 1996 and 1997

Table 6: UK LCV Registrations, Imports, Exports and Production (000 units), 1995-1997

Table 7: UK HGV Registrations, Imports, Exports and Production (000 units), 1993-1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 8: UK Commercial Vehicle Registrations (000 units), 1980-1995

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 9: Registration of UK Commercial Vehicles by Sector by Manufacturer ( percent), 1995 and 1996

Table 10: Advertising Budgets for Selected LCVs (000), 1996 and 1997

Table 11: Advertising Budgets for Selected Trucks (000), 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

REGISTRATIONS

Table 12: LCV Registrations by Region (units), 1995 and 1996

Table 13: HGV Registrations by Region (units), 1995 and 1996

Outside Suppliers to the Industry

COMPONENT MANUFACTURERS

THE ROAD NETWORK

Current Issues

GLOBALISATION AND THE GROWING IMPORTANCE OF JOINT VENTURE PRODUCTION

ENVIRONMENTAL CONCERNS

THE GROWING IMPORTANCE OF TECHNOLOGY

Forecasts

FUTURE PROSPECTS

MARKET FORECASTS 1998 TO 2000

GROWTH OF ASIAN MANUFACTURERS

COMPETITION FROM OTHER MODES OF TRANSPORT

Table 14: Forecasts UK Commercial Vehicle Production, 1998-2000

Table 15: Production Forecasts for Major Truck Producers (trucks over 6 tonnes), 1997 and 2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK commercial vehicles market was estimated to be worth around £5bn at manufacturers' selling prices (msp) in 1996. Notwithstanding relatively strong gross domestic product (GDP) growth in recent years, commercial vehicle producers have continued to experience difficult trading conditions of late, with the industry characterised by overcapacity and manufacturers increasingly seeking joint ventures with partners to help defray costs and exploit economies of scale.

The commercial vehicles market is divided into two principal sectors. By far the most important of these, in both volume and value terms, is light commercial vehicles (LCVs) -- vehicles weighing less than 3.5 tonnes, which account for approximately 80 percent of total production. The other main sector is trucks and articulated lorries (HGVs) -- vehicles weighing more than 3.5 tonnes. Buses and coaches constitute the industry's third sector, but in fact represent less than 1 percent of the total commercial vehicle industry. The overall size of the market has declined steadily over the last 20 years. In the early 1980s, UK production was estimated at around 389,000 units a year; by 1996, this had fallen to 220,000. This decline has signalled a period of consolidation, with established companies such as Leyland and Ford being forced to seek foreign partners to provide backing.

One of the key factors affecting the development of the commercial vehicle industry in recent years has been the increasing volume of environmental legislation. In particular, EU `Euro 2' and `Euro 3' legislation has resulted in a much greater emphasis on truck technology as a method of reducing vehicle emissions. The challenge now facing the industry is to provide a vehicle that conforms to tough environmental standards on emission levels and noise and still satisfies fleet operators' demands for vehicle reliability at an attractive price.

The outlook for the commercial vehicle industry in the UK is, at best, uncertain. This is particularly true of the HGV market, which has fallen by around 15 percent by volume in 1996. Although some of this decline relates to the rush to register new vehicles before `Euro 2' standards were implemented in 1995, it seems there is still a reluctance on the part of fleet operators to commit to new vehicles. In the LCV market, however, where sales are linked more directly to economic activity, prospects are slightly more encouraging.

Text © 1997 Key Note

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