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KN32047

KEY NOTE TELECOMMUNICATIONS : NOVEMBER 1997

Overview

ISBN 1-85765-754-3

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Executive Summary

Table of Contents

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Market Size

THE TOTAL MARKET

MARKET SEGMENTATION

Table 1: The UK Telecommunications Market (£m), Year Ending March 1993-1997

Table 2: UK Telecommunications Market by Sector ( percent of total), Year Ending March 1993-1996

Table 3: The UK Telecommunications Market by Volume (million call minutes), Years Ending March 1993-1996

Table 4: Fixed Telephones: Call Revenues by Type of Call (£m), 1993-1996

Table 5: Fixed Telephones: Call Minutes by Type of Call (million call minutes), 1993-1996

Table 6: Fixed Telephones: Selected Other Calls Revenues by Type of Call (£m), 1993-1996

Table 7: Fixed Telephones: Selected Other Calls Minutes by Type of Call (million call minutes), 1993-1996

Table 8: Number of Fixed Exchange Lines (000), 1993-1996

Table 9: Fixed Exchange Lines: Revenues From Connections and Line Rentals (£m), 1993-1996

Table 10: Call Revenues From Fixed Residential and Business Telephones (£m), 1993-1996

Table 11: Fixed Telephones: Call Minutes by Type of Call by Type of Customer (million call minutes), 1993-1996

Table 12: Cellular Telephony Revenues From Customers (£m), Year Ending March 1994-1996

Table 13: Cellular Telephony Payments From Service Providers to Network Operators (£m), 1993-1996

Table 14: Cellular Telephones: Subscriber Growth (000), 1993-1996

Table 15: Cellular Telephones: Call Minutes (million call minutes), 1993-1996

Table 16: Public and Managed Payphones: Call Revenues and Number of Calls (£m and 000), 1993-1996

Table 17: Private Payphone Exchange Lines: Call Revenues and Number of Calls (£m and 000), 1993-1996

Table 18: Telex: Retail Revenues, Call Minutes and Number of Exchange Lines (£m, million and 000), 1993-1996

Table 19: Cellular Telephony: Revenues from Transactions With Other Operators and Number of Call Minutes (£m and million call minutes), 1993-1996

Table 20: Fixed Networks: Transactions With Other Operators Within the UK (£m and million call minutes), 1995 and 1996

Table 21: Fixed Networks: Transactions With Overseas Operators (£m and million minutes), 1993-1996

Table 22: UK Cable Performance, 1986-1997

Industry Background

REGULATORY FRAMEWORK

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 23: Size Analysis of Enterprises in Postal Services and Telecommunications by Turnover, 1996

Table 24: Employment in the UK Telecommunications Industry, Years to March 1995-1997

Competitor Analysis

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 25: Turnovers of Major Fixed Network Operators (£000), 1993/1994-1996/1997

Table 26: Turnovers of Major Cellular Network Airtime Providers (£000), 1993/1994-1996/1997

Table 27: Main Media Advertising Expenditure by Category of Products and Services (£000 and percent), Year to March 1997

Table 28: Main Media Advertising Expenditure on All Telecommunications Products and Services (£000 and percent), Year to March 1997

Table 29: Main Media Advertising Expenditure on Telecommunications Systems and Networks (£000 and percent), Year to March 1997

Table 30: Main Media Advertising Expenditure on Cellular Phones (£000 and percent), Year to March 1997

Table 31: Main Media Advertising Expenditure by Telephone Retailers (£000 and percent), Year to March 1997

Table 32: Main Media Advertising Expenditure on Miscellaneous Telephone Products and Services (£000 and percent), Year to March 1997

Table 33: Main Media Advertising Expenditure on Miscellaneous Facsimile Products and Services (£000 and percent), Year to March 1997

Table 34: Main Media Advertising Expenditure on Miscellaneous Paging Systems Telephone Products and Services (£000 and percent), Year to March 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 35: Ownership of Telephones Amongst Residential Customers (000 and percent), 1995-1997

Table 36: Residential Customers' Sources of Telephone Service (000 and percent), 1995-1997

Table 37: Residential Customers' Total Quarterly Telephone Bills (000 and percent), 1995-1997

Table 38: Patterns of Residential Telephone Usage Calls Made in Previous 7 Days (000 and percent), 1995-1997

Table 39: Patterns of Residential Telephone Usage - Destination of Calls Made in Previous 7 Days (000 and percent), 1995-1997

Table 40: Patterns of Residential Telephone Usage - Responses Made to Advertisements in Previous 12 Months (000 and percent), 1995-1997

Table 41: Patterns of Residential Telephone Usage - Freephone and Premium Rate Calls Made in Previous 7 Days (000 and percent), 1997

Table 42: Patterns of Residential Telephone Usage - International Calls Made in Previous 4 Weeks (000 and percent), 1995-1997

Table 43: Patterns of Residential Telephone Usage - Destination of International Calls Made in Previous 4 Weeks (000 and percent), 1995-1997

Table 44: Ownership of Fixed Telecommunications Equipment Amongst Residential Customers (000 and percent), 1995-1997

Table 45: Patterns of Business Telephone Usage - All Calls in the Previous 7 Days (000 and percent), 1995-1997

Table 46: Patterns of Business Telephone Usage - International Calls in the Previous 7 Days (000 and percent), 1995-1997

Table 47: Patterns of Usage of Call Boxes/Pay Phones (000 and percent), 1997

Table 48: Method of Payment Used in Last 3 Months For Calls Made in Call Boxes/Pay Phones (000 and percent), 1997

Table 49: Patterns of Ownership of Car/Mobile Phones and Pagers (000 and percent), 1995-1997

Table 50: Patterns of Quarterly Bills Car/Mobile Phone and Pagers (000 and percent), 1997

Table 51: Patterns of Majority of Calls Made by Car/Mobile Phones and Pagers (000 and percent), 1997

Table 52: Patterns of Telephone Banking Availability (000 and percent), 1997

Table 53: Patterns of Telephone Banking Usage (000 and percent), 1997

Table 54: Patterns of Usage Times For Telephone Banking (000 and percent), 1997

Table 55: Patterns of Facility Usage For Telephone Banking (000 and percent), 1997

Outside Suppliers to the Industry

TELECOMMUNICATIONS EQUIPMENT MANUFACTURERS

THE CABLE INDUSTRY

THE SATELLITE INDUSTRY

THE DRY BATTERY INDUSTRY

Current Issues

THE INTERNET

CELLULAR TELEPHONES - MARKET GROWTH AND DIGITAL TECHNOLOGY

CELLULAR TELEPHONES - HANDSET SUBSIDIES

CELLULAR TELEPHONES - UNIVERSAL MOBILE TELEPHONE SERVICES (UMTS)

WTO AGREEMENT

BT/MCI MERGER

VODAFONE/ENERGIS

Table 56: Annual Growth in the Number of Internet Host Computers (million), 1987-1996

Forecasts

DEREGULATION OF INTERNATIONAL TELECOMMUNICATIONS MARKETS

INCREASING DOMESTIC COMPETITION

STAYING 'IN TOUCH'

FORECASTS 1997 TO 2002

Table 57: Forecast UK Telecommunications Market by Value by Sector (£m at 1997 prices), 1997-2002

Table 58: Forecast UK Telecommunications Market by Volume (billion call minutes), Years Ending March 1997-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The total UK market for telecommunications services amounted to £17.52bn in 1996. This was 10.9 percent more than in 1995, when the market was estimated to be worth £15.8bn. Key Note estimates the market in 1997 will grow by 6.5 percent to a value of £18.65bn. Basic fixed line revenues accounted for 52.7 percent of the total market value in 1993. By 1996, this had fallen to 39.7 percent. Exchange lines, payphones, telex services and revenues from leased circuits all accounted for a smaller proportion of the total market in 1996, than they had in 1993. The sector that experienced the most dramatic growth is that of cellular telephony. In 1996, cellular telephony accounted for 22.6 percent of total industry revenues, and an estimated £4.3bn in 1997.

The world telecommunications industry is going through a period of dramatic change. The globalisation of telecommunications markets, a process that will be accelerated by the 1997 World Trade Organisation (WTO) international agreement, is prompting consolidation in the industry and the development of a network of international alliances. New technologies are reducing barriers to entry and altering the cost structure of operating a telecommunications service.

In the UK, one of the first markets to initiate a process of deregulation, the dominant market position of BT is increasingly challenged by rivals who are due to complete network roll out within the next 5 years. The competitive threat posed by cable, fixed radio link and even the development of the digital cellular networks, points to a period of fierce competition in the local loop, the one area where BT has hitherto maintained its market dominance.

Key Note expects that by 2002, the UK telecommunications market will have total annual revenues at constant 1997 prices of £29.4bn, an increase of 57.8 percent over 1997 revenue of £18.65bn. However, growth in the total value of the industry will not be spread evenly across all sectors. Basic fixed line revenues will account for 37.3 percent of the total market value in 1997. By 2002, Key Note expects this figure to fall to 30.6 percent, as cellular telephony increases its market share from 23.1 percent of the total in 1997 to 33.6 percent in 2002.

Text © 1997 Key Note

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