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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

Table 1: The UK Telecommunications Market by Volume (million minutes), Year Ending March 1993-1996

Market Size

THE TOTAL MARKET

Table 2: The Total Mobile Phone Market by Value (£m), Year Ending March 1993-1997

Table 3: Mobile Phone Revenues Direct from Customers (£m), Year Ending March 1994-1997

Table 4: Mobile Phone Revenues Direct from Customers by Network Operator (£m), Year Ending March 1994-1997

Table 5: Mobile Phone Revenues from Service Providers to Network Operators (£m), Year Ending March 1993-1997

Table 6: Mobile Phone Payments from Service Providers to Network Operators (£m), Year Ending March 1993-1997

Table 7: Mobile Phone Calls and Revenues from Transactions with Other Operators (million minutes and £m), Year Ending March 1993-1997

Table 8: Mobile Phone Calls and Revenues from Transactions with Other Operators by Network Operator (million minutes and £m), Year Ending March 1993-1997

Table 9: Mobile Phone Subscriber Growth (000 subscribers), Year Ending March 1993-1997

Table 10: Mobile Phone Subscriber Growth by Network Operator (000 subscribers), Year Ending March 1992-1997

Table 11: Mobile Phone Call Minutes (million minutes), Year Ending March 1993-1997

Table 12: Mobile Phone Call Minutes by Network Operator (million minutes), Year Ending March 1993-1997

Industry Background

RECENT HISTORY

DISTRIBUTION

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 13: Number of VAT-Based Enterprises in Postal Services and Telecommunications by Turnover, 1996

Table 14: Employment in the UK Telecommunications Industry, Year Ending March 1995-1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 15: The Four Mobile Phone Network Operators (number of subscribers), September 1997

Table 16: Main Media Advertising Expenditure by Mobile Phone Network Operators (£000), Year to September 1997

Table 17: Main Media Advertising Expenditure by Mobile Phone Manufacturers and Distributors (£000), Year to September 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 18: Patterns of Ownership Car/Mobile Phones and Pagers (000 and percent adults), 1995-1997

Table 19: Patterns of Quarterly Bills Car/Mobile Phones and Pagers (000 and percent adults), 1997

Table 20: Patterns of Majority of Calls Car/Mobile Phones and Pagers (000 and percent adults), 1997

Outside Suppliers to the Industry

THE SATELLITE INDUSTRY

THE DRY BATTERY INDUSTRY

THE ELECTRONIC COMPONENT INDUSTRY

THE ADVERTISING INDUSTRY

Current Issues

NEW MOBILE PHONE STANDARDS

MARKET GROWTH

THE INTERNET

SATELLITE TECHNOLOGY

RECYCLING

NUMBER PORTABILITY

MOBILE PHONE HANDSET SUBSIDIES

Forecasts

INTERNATIONAL MARKET DEREGULATION

INCREASING COMPETITION

NEW TRENDS IN OWNERSHIP

FORECASTS 1998 TO 2002

Table 21: The Forecast Total Mobile Phone Market (£m), 1998-2002

Table 22: Forecast Mobile Phone Call Minutes (million minutes), 1998-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Between 1993 and 1997, the value of the total UK mobile phone market increased from £1.01bn to £5.27bn, an increase of 420.8 percent. During the same period, subscriber numbers increased from 1.5 million to 7.1 million. In 1997, the UK mobile phone networks carried a total of 6.81 billion call minutes.

The mobile phone market includes network services for the transmission of voice or data signals, via mobile cellular systems. These services include both analogue and digital mobile services that do not require any kind of fixed link. The industry derives its revenues from: connection fees, monthly line rental charges, call rates and interconnection fees. In the UK, all calls are charged by time and distance.

Over the last decade, the pace of change in the mobile phone market has been frantic. Market deregulation, improvements in technology and new consumer tastes have all been important factors in the dramatic growth in this sector. This pace of change is appears to be slowing, but may in fact accelerate as mobile telephony becomes increasingly integrated, not only with fixed link telecommunications, but also with other technologies such as computing and multimedia.

Of all the telecommunications sectors, Key Note anticipates that the mobile phone market will experience the most dramatic growth. The market will be driven by a number of factors including: international market deregulation, increasing competition, changing employment patterns, digital network rollout and new trends in telephone ownership. Key Note anticipates that by 2002, the mobile phone market will be worth £8.45bn. Key Note anticipates that, between 1998 and 2002, the total number of call minutes will grow to 15.34 billion.

Text © 1998 Key Note

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