| KN32035 |
| KEY NOTE MOBILE PHONES : February 2005 |
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This report covers: mobile telecommunications, analogue, digital, mobile phones, cellular telephony, connection fees, line-rentals, call rates, SMS, short message services, call minutes, subscribers, UK calls, outgoing international, whilst roaming abroad, consumer penetration, wireless application protocol, WAP, Location-based messaging services, LBS,
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| By Type of Revenue |
| By Type of Customer |
| By Type of Company |
| MARKET TRENDS |
| 3G Comes to Market |
| Growing Importance of Mobile Content |
| Growth of Value-Added Services |
| Fixed and Mobile Convergence Gathers Pace |
| MVNOs Build Momentum |
| ECONOMIC TRENDS |
| Gross Domestic Product |
| Table 1: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 |
| Population |
| Table 2: UK Resident Population Estimates by Sex (000), Mid-Years 1999-2003 |
| Inflation |
| Table 3: UK Rate of Inflation (%), 1999-2003 |
| Unemployment |
| Table 4: Actual Number of Unemployed Persons in the UK (million), 1999-2003 |
| Household Disposable Income |
| Table 5: Average Annual UK Household Disposable Income Per Capita (£), 1999-2003 |
| MARKET POSITION |
| The UK |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| By Value |
| Table 6: The UK Cellular Telecommunications Market by Value (£bn), 1999/2000-2003/2004 |
| By Volume |
| Table 7: The UK Cellular Telecommunications Market by Volume (million call minutes) 1999/2000-2003/2004 |
| BY MARKET SECTOR |
| Table 8: The UK Cellular Telecommunications Market by Revenue Source by Value (£m and %), 1999/2000-2003/2004 |
| Rentals and Calls |
| Table 9: Average Retail Revenues per Subscriber to Cellular Services by Operator by Value (£), Second Quarter 2003-Second Quarter 2004 |
| Table 10: Estimated Retail Revenues Generated by Mobile Telephony by Operator (£m), Second Quarter 2003-Second Quarter 2004 |
| Table 11: UK Cellular Calls by Network Operator by Volume (million call minutes), Second Quarter 2003-Second Quarter 2004 |
| Text and Picture Messages |
| Table 12: Volume of SMS and MMS Sent by Network Operators (million), Second Quarter 2003-Second Quarter 2004 |
| Interconnection |
| Table 13: Interconnection Revenues for All Operators (£m), Second Quarter 2003-Second Quarter 2004 |
| 3. Industry Background |
| RECENT HISTORY |
| NUMBER OF COMPANIES |
| Table 14: Number of UK VAT-Based Enterprises Engaged in Telecommunications by Turnover Sizeband (number and %), 2004 |
| EMPLOYMENT |
| Table 15: Number of Full-Time Employees in the UK Telecommunications Market, Years Ending March 2000-2004 |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| Table 16: Number of VAT-Based Post and Telecommunications Enterprises by Government Office Region and Country, 2004 |
| DISTRIBUTION |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| Ofcom Reviews |
| Termination Charges |
| KEY TRADE ASSOCIATIONS |
| Association of Communication Services Providers |
| Communications Management Association |
| EVUA |
| Federation of Communication Services |
| Institution of Electrical Engineers |
| Intellect |
| Mobile Operators Association |
| Ofcom |
| Open Mobile Alliance |
| Telecommunications Industry Association |
| The Telecommunications Users' Association |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| BT Group PLC |
| Company structure |
| BT Retail |
| BT Wholesale |
| BT Global Services |
| Current and Future Developments |
| Financial Results |
| Ericsson Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Hutchison 3G UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Nokia UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| O2 (UK) Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Orange Personal Communications Services Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| T-Mobile (UK) Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Virgin Mobile Telecoms Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Vodafone Group PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| OTHER COMPANIES |
| OUTSIDE SUPPLIERS |
| MARKETING ACTIVITY |
| Consumer Advertising |
| Table 17: Main Media Consumer Advertising Expenditure by Cellular Operators (£000), Year Ending September 2004 |
| Business Advertising |
| Table 18 : Main Media Business Advertising Expenditure by Cellular Operators (£000), Year Ending September 2004 |
| Value-Added Services |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 6. Buying Behaviour |
| INTRODUCTION |
| CONSUMER PENETRATION |
| Table 19: Penetration of Mobile Phones by Sex, Age, Social Grade, Region and Income (% of adults), 2004 |
| TYPE OF CONTRACT |
| Table 20: Type of Mobile Phone Contract by Sex, Age and Social Grade (% of adults), 2004 |
| LEVELS OF PAYMENT |
| Table 21: Payment Levels by Type of Mobile Phone Contract (%), 2004 |
| FACTORS INFLUENCING CHOICE OF NETWORK |
| Table 22: First and Second Most Important Factors When Choosing a Mobile Phone Network (% of adults), 2004 |
| HOW MOBILE PHONES ARE USED |
| Use of Features |
| Table 23: Use of Mobile Phone Features (% of adults), 2004 |
| Busines Versus Personal Use |
| Table 24: Business Versus Personal Use of Mobile Phones (% of adults), 2004 |
| 7. Current Issues |
| PRODUCT DEVELOPMENT |
| 3G Technology |
| WiFi and WiMax |
| Smartphones |
| MOBILE CONTENT |
| FIXED MOBILE SUBSTITUTION |
| HEALTH ISSUES |
| LEGISLATIVE CHANGES |
| Roaming Charges |
| Driving |
| 8. The Global Market |
| MARKET VAlUE |
| REGULATORS LOOSEN THEIR GRIP |
| CHINA CONTINUES TO DRIVE GROWTH |
| NOKIA AND LG LEAD THE WAY IN INDIA |
| JAPAN AND SOUTH KOREA PROVIDE LESSONS FOR EUROPE |
| US MARKET IN PHASE OF CONSOLIDATION |
| 9. Forecasts |
| INTRODUCTION |
| The Economy |
| Gross Domestic Product |
| Table 25: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2004-2008 |
| Inflation |
| Table 26: Forecast UK Rate of Inflation (%), 2004-2008 |
| FORECASTS 2004/2005 TO 2008/2009 |
| By Value |
| Table 27: The Forecast UK Cellular Telecommunications Market by Value (£bn), 2004/2005-2008/2009 |
| By Volume |
| Table 28: The Forecast UK Cellular Telecommunications Market by Volume (million call minutes), 2004/2005-2009/2010 |
| FUTURE TRENDS |
| Market Segmentation |
| Growth of Corporate Data Services |
| 10. Company Profiles |
| BT Group PLC |
| Ericsson Ltd |
| Hutchison 3G UK Ltd |
| Nokia Uk Ltd |
| O2 (uk) Ltd |
| Orange Personal Communications Services Ltd |
| T-mobile (uk) Ltd |
| Virgin Mobile Telecoms Ltd |
| Vodafone Group PLC |
| 11. Further Sources |
| Associations |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
| This Key Note Market Report looks at both the UK printing market and the industry that supports it. Both these faces of printing play important roles in the UK economy. The printing market is important because it serves every UK business sector, and the industry is significant as it continues to be a net contributor to the UK balance of payments. Despite all its problems, the UK printing industry brings in several hundred million pounds a year from overseas sources. |
| Printed products reach into all areas of life — from magazines, newspapers and books, to packaging and direct mail. Key Note estimates that the total UK market for printed products was worth £13.41bn in 2004. |
| After 2 very difficult years — 2001 and 2002 — the industry enjoyed two better ones — 2003 and 2004. However, profitability is still not high. The industry consequently has too much capacity, which serves to place continuing pressure on prices. Although the industry has benefited from the economic upturn that has taken place since the middle of 2003, this has not been translated into higher profits. In fact, for many companies the reverse has happened. |
| The UK printing industry comprises thousands of small and medium-sized firms. Despite all the mergers of the last few years, there are said to be more small companies in the UK's printing industry than in any other country in Europe. Only four UK companies had turnovers of £400m or more in their latest financial years. Indeed, 97% of the industry's companies had turnovers of less than £5m. |
| Pricing, skills shortages and demands from large customers for discounts are among the perennial problems faced by this industry. Meanwhile, the market is investing and renewing itself with new technology and some mega-sized plants. A major question is whether the industry will be in better shape in 10 years' time than it is now. There have been several industry initiatives since 2002, that have been aimed at making the industry think more seriously about the future and how to prepare for it. These include the setting up of the industry forum Vision in Print and the publication of a report from the British Printing Industries Federation (BPIF) called A World Class Printing Industry — Building Competitiveness and Profitability. |
Text © 2005 Key Note
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Last updated by Amanda Porteous February
2005
