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Editor: Jacob Howard
ISBN:
1-84168-266-7

This report covers: mobile telecommunications, analogue, digital, mobile phones, cellular telephony, connection fees, line-rentals, call rates, SMS, short message services, call minutes, subscribers, UK calls, outgoing international, whilst roaming abroad, consumer penetration, wireless application protocol, WAP, Location-based messaging services, LBS,
Companies covered include: British Telecommunications, BT, BT Cellnet, Orange Personal Communications Services, Vodafone Group, One2One, Virgin Mobile Telecoms, Nokia UK, Ericsson,
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The mobile telephone market has changed dramatically since 1997, with the value increasing by 149.5 percent, and four digital networks being rolled out. Whilst it is true that the market is maturing, the pace of change is not slowing; new services are being introduced and the major operators are preoccupied with the advent of third-generation (3G) licences. Between 1997 and 2001, the value of the total market increased from £2.75bn to £6.86bn, an increase of over 149.5 percent. During the same period, subscriber numbers increased from 7.1 million to over 43 million. In 1997, the UK cellular telephone networks carried a total of 6.8 billion call minutes; this rose to over 39 billion by March 2001.
The mobile telephone market includes network services for the transmission of voice or data signals, via mobile cellular service. These services include both analogue and digital mobile services that do not require any kind of fixed link. The industry derives its revenues from connection fees, monthly line-rental charges, call rates, and interconnection fees. In the UK, all local or national calls are charged by time and distance.
Over the last decade, the pace of change in the cellular telephony market has been frantic. Market deregulation, improvements in technology and new consumer tastes have all been important factors in the dramatic growth seen in this sector. The pace of change seems unlikely to slow down, and it may, in fact, accelerate as mobile telephony becomes increasingly integrated, not only with fixed-link telecommunications, but also with other technologies such as computing and multimedia.
Two trends are likely to characterise the telecommunications industry in the early years of the 21st century.
Firstly, competition will heighten between the fixed and mobile network operators, who will be competing directly against each other for the same pool of customers. The fixed networks have the advantage of a broad customer base and, for the time being, a cost advantage over the cellular operators.
Secondly, in the longer term, convergence between fixed-line and wireless communications operators will occur. A number of companies offer a range of fixed and mobile telecoms services. These developments will change the face of the telecommunications market, with a blurring of the distinctions between mobile and fixed telecoms.
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Executive Summary |
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| REPORT COVERAGE |
| MARKET SECTORS |
| Connection Fees |
| Rentals and Calls |
| SMS |
| MARKET TRENDS |
| Technological Advancements |
| Competition and Convergence with Fixed-Link Networks |
| MARKET POSITION |
| KEY TRADE ASSOCIATIONS |
| British Radio and Electronic Equipment Manufacturers Association |
| Federation of Communications Services |
| Federation of the Electronics Industry |
| The Institution of Electrical Engineers |
| The Institution of Electronics and Electrical Incorporated Engineers |
| Office of Telecommunications |
| The Radiocommunications Agency |
| The Telecommunications Industry Association |
| The Telecommunications Managers Association |
| The Telecommunications Users Association |
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| THE TOTAL MARKET |
| Table 1: The UK Cellular Telecommunications Market by Value (£bn), 1997-2001 |
| Table 2: The UK Cellular Telecommunications Market by Volume (million call minutes), 1997-2001 |
| MARKET SECTORS |
| Table 3: The UK Cellular Telecommunications Market by Revenue Source (£m), 1997-2001 |
| Connection Fees |
| Table 4: Number of Subscribers to Cellular Services (000), Year Ending March 1997-2001 |
| Rentals and Calls |
| Table 5: Average Retail Revenues per Subscriber to Cellular Services by Value (£), Fourth Quarter 1999/2000-Fourth Quarter 2000/2001 |
| Table 6: UK Cellular Calls by Network Operator by Volume (million call minutes), Fourth Quarter 1999/2000-Fourth Quarter 2000/2001 |
| SMS |
| Table 7: Number of SMS Messages Sent by Network Operator by Volume (million), Fourth Quarter 1999/2000-Fourth Quarter 2000/2001 |
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| RECENT HISTORY |
| NUMBER OF COMPANIES |
| EMPLOYMENT |
| Table 8: Number of Employees in the UK Telecommunications Industry, Year Ending March 1995, 1997 and 1999 |
| Gender Profile |
| DISTRIBUTION |
| LEGISLATION |
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| THE MARKETPLACE |
| MARKET LEADERS |
| Table 9: Market Leaders in the Cellular Telecommunications Market by Share of Retail Revenues ( percent), January/March 2001 |
| Table 10: Market Leaders in the Cellular Telecommunications Market by Number of Subscribers, September 1997 |
| British Telecommunications PLC |
| BT Cellnet Ltd |
| Orange Personal Communications Services Ltd |
| Vodafone Group PLC |
| One2One |
| Virgin Mobile Telecoms Ltd |
| Nokia UK Ltd |
| Ericsson Ltd |
| OUTSIDE SUPPLIERS |
| Telecommunications Equipment Manufacturers |
| The Dry Battery Industry |
| The Electronic Component Industry |
| The Advertising Industry |
| ADVERTISING AND PROMOTION |
| Table 11: Main Media Advertising Expenditure by Cellular Operators (£000 and percent), Year to June 2001 |
| Advertising on Mobile Phones |
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| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
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| CONSUMER PENETRATION |
| Table 12: Ownership of Car Phones, Mobile Phones and Pagers (000 adults and percent of adults), 1995-1998 and 2001 |
| Table 13: Patterns of Monthly Bills Car/Mobile Phone and Pagers (000), 1998 and 2001 |
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| THIRD-GENERATION MOBILE NETWORKS |
| WIRELESS APPLICATION PROTOCOL |
| LOCATION-BASED MESSAGING SERVICES |
| OFTELS REVIEW OF COMPETITION IN THE MOBILE MARKET |
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| THE TOTAL MARKET |
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| FUTURE TRENDS |
| Increasing Competition |
| New Trends In Ownership |
| The Economy |
| FORECASTS 2002 TO 2006 |
| Table 14: The Forecast UK Cellular Telecommunications Market by Value (£bn), 2002-2006 |
| Table 15: The Forecast UK Cellular Telecommunications Market by Volume (million call minutes), 2002-2006 |
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| BT Cellnet Ltd |
| Ericsson Ltd |
| Nokia UK Ltd |
| Orange Personal Communications Services Ltd |
| Vodafone Group PLC |
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| Associations |
| Publications |
| Directories |
| General Sources |
| Bonnier Information Sources |
| Government Publications |
| Other Sources |
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Understanding TGI Data |
| Number, Profile, Penetration |
| Social Grade |
| Standard Region |
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Key Note Research |
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The Key Note Range of Reports |
Text © 2001 Key Note
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Last updated by Jacob van Eldik 03th December 2001