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KN32031 KEY NOTE MOBILE PHONES NOVEMBER 2001

Editor: Jacob Howard
ISBN: 1-84168-266-7

This report covers: mobile telecommunications, analogue, digital, mobile phones, cellular telephony, connection fees, line-rentals, call rates, SMS, short message services, call minutes, subscribers, UK calls, outgoing international, whilst roaming abroad, consumer penetration, wireless application protocol, WAP, Location-based messaging services, LBS,

Companies covered include: British Telecommunications, BT, BT Cellnet, Orange Personal Communications Services, Vodafone Group, One2One, Virgin Mobile Telecoms, Nokia UK, Ericsson,

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EXECUTIVE SUMMARY

The mobile telephone market has changed dramatically since 1997, with the value increasing by 149.5 percent, and four digital networks being rolled out. Whilst it is true that the market is maturing, the pace of change is not slowing; new services are being introduced and the major operators are preoccupied with the advent of third-generation (3G) licences. Between 1997 and 2001, the value of the total market increased from £2.75bn to £6.86bn, an increase of over 149.5 percent. During the same period, subscriber numbers increased from 7.1 million to over 43 million. In 1997, the UK cellular telephone networks carried a total of 6.8 billion call minutes; this rose to over 39 billion by March 2001.

The mobile telephone market includes network services for the transmission of voice or data signals, via mobile cellular service. These services include both analogue and digital mobile services that do not require any kind of fixed link. The industry derives its revenues from connection fees, monthly line-rental charges, call rates, and interconnection fees. In the UK, all local or national calls are charged by time and distance.

Over the last decade, the pace of change in the cellular telephony market has been frantic. Market deregulation, improvements in technology and new consumer tastes have all been important factors in the dramatic growth seen in this sector. The pace of change seems unlikely to slow down, and it may, in fact, accelerate as mobile telephony becomes increasingly integrated, not only with fixed-link telecommunications, but also with other technologies such as computing and multimedia.

Two trends are likely to characterise the telecommunications industry in the early years of the 21st century.

Firstly, competition will heighten between the fixed and mobile network operators, who will be competing directly against each other for the same pool of customers. The fixed networks have the advantage of a broad customer base and, for the time being, a cost advantage over the cellular operators.

Secondly, in the longer term, convergence between fixed-line and wireless communications operators will occur. A number of companies offer a range of fixed and mobile telecoms services. These developments will change the face of the telecommunications market, with a blurring of the distinctions between mobile and fixed telecoms.

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TABLE OF CONTENTS

Executive Summary


1. Market Definition

REPORT COVERAGE
MARKET SECTORS
Connection Fees
Rentals and Calls
SMS
MARKET TRENDS
Technological Advancements
Competition and Convergence with Fixed-Link Networks
MARKET POSITION
KEY TRADE ASSOCIATIONS
British Radio and Electronic Equipment Manufacturers Association
Federation of Communications Services
Federation of the Electronics Industry
The Institution of Electrical Engineers
The Institution of Electronics and Electrical Incorporated Engineers
Office of Telecommunications
The Radiocommunications Agency
The Telecommunications Industry Association
The Telecommunications Managers Association
The Telecommunications Users’ Association


2. Market Size

THE TOTAL MARKET
Table 1: The UK Cellular Telecommunications Market by Value (£bn), 1997-2001
Table 2: The UK Cellular Telecommunications Market by Volume (million call minutes), 1997-2001
MARKET SECTORS
Table 3: The UK Cellular Telecommunications Market by Revenue Source (£m), 1997-2001
Connection Fees
Table 4: Number of Subscribers to Cellular Services (000), Year Ending March 1997-2001
Rentals and Calls
Table 5: Average Retail Revenues per Subscriber to Cellular Services by Value (£), Fourth Quarter 1999/2000-Fourth Quarter 2000/2001
Table 6: UK Cellular Calls by Network Operator by Volume (million call minutes), Fourth Quarter 1999/2000-Fourth Quarter 2000/2001
SMS
Table 7: Number of SMS Messages Sent by Network Operator by Volume (million), Fourth Quarter 1999/2000-Fourth Quarter 2000/2001


3. Industry Background

RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
Table 8: Number of Employees in the UK Telecommunications Industry, Year Ending March 1995, 1997 and 1999
Gender Profile
DISTRIBUTION
LEGISLATION


4. Competitor Analysis

THE MARKETPLACE
MARKET LEADERS
Table 9: Market Leaders in the Cellular Telecommunications Market by Share of Retail Revenues ( percent), January/March 2001
Table 10: Market Leaders in the Cellular Telecommunications Market by Number of Subscribers, September 1997
British Telecommunications PLC
BT Cellnet Ltd
Orange Personal Communications Services Ltd
Vodafone Group PLC
One2One
Virgin Mobile Telecoms Ltd
Nokia UK Ltd
Ericsson Ltd
OUTSIDE SUPPLIERS
Telecommunications Equipment Manufacturers
The Dry Battery Industry
The Electronic Component Industry
The Advertising Industry
ADVERTISING AND PROMOTION
Table 11: Main Media Advertising Expenditure by Cellular Operators (£000 and percent), Year to June 2001
Advertising on Mobile Phones


5. Strengths, Weaknesses, Opportunities and Threats

Strengths
Weaknesses
Opportunities
Threats


6. Buying Behaviour

CONSUMER PENETRATION
Table 12: Ownership of Car Phones, Mobile Phones and Pagers (000 adults and percent of adults), 1995-1998 and 2001
Table 13: Patterns of Monthly Bills Car/Mobile Phone and Pagers (000), 1998 and 2001


7. Current Issues

THIRD-GENERATION MOBILE NETWORKS
WIRELESS APPLICATION PROTOCOL
LOCATION-BASED MESSAGING SERVICES
OFTEL’S REVIEW OF COMPETITION IN THE MOBILE MARKET


8. The Global Market

THE TOTAL MARKET


9. Forecasts

FUTURE TRENDS
Increasing Competition
New Trends In Ownership
The Economy
FORECASTS 2002 TO 2006
Table 14: The Forecast UK Cellular Telecommunications Market by Value (£bn), 2002-2006
Table 15: The Forecast UK Cellular Telecommunications Market by Volume (million call minutes), 2002-2006


10. Company Profiles

BT Cellnet Ltd
Ericsson Ltd
Nokia UK Ltd
Orange Personal Communications Services Ltd
Vodafone Group PLC


11. Further Sources

Associations
Publications
Directories
General Sources
Bonnier Information Sources
Government Publications
Other Sources

Understanding TGI Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

Text © 2001 Key Note

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Last updated by Jacob van Eldik 03th December 2001