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| KN32026 |
| KEY NOTE CABLE
AND SATELLITE TV OCTOBER 1996 |
|
Overview |
ISBN
1-85765-615-6
GO TO LATEST EDITION
Table of Contents- Executive Summary
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TABLE OF CONTENTS
- Executive Summary
- Market Definition
- INTRODUCTION
- MARKET SECTORS
- MARKET POSITION
- MARKET TRENDS
- Table 1: Cable and Satellite Universe
(number and percent), November 1995
- Table 2: UK Advertising and Subscription
Revenues to Commercial Broadcasters (£m), 1991-1995
- Table 3: Television Ownership/Equipment
Penetration ( percent in television households), 1988-1995
- Table 4: Programme Hours Transmitted,
1991-1995
- Table 5: Average Weekly Hours Viewing,
1991-1995
- Table 6: Growth of Extant ITC Licences,
1991-1995
- Table 7: Hours of Weekly Viewing and Share
of Total Viewing - Cable/Satellite - in Cable and Satellite Homes Only -
Including VCR Recorded Programmes, Year
- Ended March/April 1996
- Market Size
- THE TOTAL MARKET
- EUROPEAN PERSPECTIVE
- GLOBAL PERSPECTIVE
- Table 8: UK Advertising and Subscription
Revenues to Non-Terrestrial Television Broadcasters Advertising, Sponsorship
and Subscription Revenues to
- Non-Terrestrial Television Operators
(£m), 1991-1995
- Table 9: BSkyB and Others' Advertising,
Sponsorship and Subscription Revenues (£m), 1991-1995
- Table 10: UK Cable Performance, January
1986-1996
- Table 11: Satellite Television Homes (000
and percent), December 1991-1995
- Industry Background
- RECENT HISTORY
- INDUSTRY CONCENTRATION
- EMPLOYMENT
- TRADE ASSOCIATIONS AND INDUSTRY BODIES
- Table 12: Total Cable Telephone Exchange
Lines (number), January 1991-1996
- Table 13: Totals for Main Cable Companies,
June 1995
- Table 14: Structure of Sky Multichannels
Subscription Package, 1996
- Competitor Analysis
- THE MARKETPLACE
- MAJOR PLAYERS
- POTENTIAL COMPETITORS
- ADVERTISING AND PROMOTION
- Table 15: Leading Non-Terrestrial Television
Operators Ranked by Turnover (£000), March 1996
- Table 16: Audience for Individual Cable
Channels, June 1995
- Table 17: TeleWest Franchises, February
1996
- Table 18: NYNEX Franchises, February
1996
- Table 19: Bell Cablemedia Franchises,
February 1996
- Table 20: CableTel, February 1996
- Table 21: Diamond Cable, February 1996
- Table 22: Main Media Advertising Expenditure
by Brand Television Companies Advertising (£000), Years to June 1995 and
1996
- Table 23: Main Media Advertising Expenditure
by Sector (£000 and percent), 1995-1996
- Table 24: Main Media Advertising Expenditure
on Satellite Systems and Equipment (£000), Years to June 1995 and
1996
- Strengths, Weaknesses, Opportunities and
Threats (SWOT)
- CABLE
- SATELLITE
- Buying Behaviour
- INTRODUCTION
- CONSUMER PENETRATION
- Table 25: Cable/Satellite Television
Penetration of UK Homes (number and percent), November 1995
- Table 26: Age Profile of a Typical Cable and
Satellite Home ( percent), December 1995
- Table 27: Gender Profile of a Typical Cable
and Satellite Home ( percent), December 1995
- Table 28: Socioeconomic Profile of a Typical
Cable and Satellite Home ( percent), December 1995
- Table 29: Profile of Presence of Children in
a Typical Cable and Satellite Home ( percent), December 1995
- Outside Suppliers to the Industry
- INDEPENDENT PRODUCTION COMPANIES
- FACILITIES COMPANIES
- SATELLITE DTH EQUIPMENT SUPPLIERS
- ADVERTISING AGENCIES
- Current Issues
- PROGRAMME SCREENING RIGHTS
- MEDIA OWNERSHIP REGULATION
- CHANNEL 5
- THE FUTURE OF CHANNEL 4
- THE FUTURE OF PAY-PER-VIEW
- PROGRAMME QUALITY
- Forecasts
- A PERIOD OF CHANGE
- FUTURE TRENDS
- Table 30: Satellite Television Homes (000),
January 1995-2001
- Table 31: Cable Television Homes (000),
January 1995-2001
- Table 32: Advertising and Subscription
Revenues to Non-Terrestrial Television Operators at Constant 1996 Prices
(£m), 1996-2001
- Figure 1: Advertising and Subscription Revenues
to Non-Terrestrial Television Operators at Constant 1996 Prices (£m),
1996-2001
- Company Profiles
- INTRODUCTION
- DEFINITIONS
- FURTHER INFORMATION
- Glossary
- Further Sources
- ASSOCIATIONS
- PERIODICALS
- DIRECTORIES
- GENERAL SOURCES
- HBI UK INFORMATION SOURCES
- GOVERNMENT PUBLICATIONS
- OTHER SOURCES
Back to Top
EXECUTIVE SUMMARY
The non-terrestrial television industry in the UK
is experiencing a period of unprecedented growth. Between 1991 and 1995, total
subscription, sponsorship and advertising revenues increased from £140m
to £984m, an increase of 602.9 percent. Key Note estimates that in 1996, the
value of the market will be £1.55bn, excluding telecommunications revenue
to the cable operators. This huge growth in revenues reflects the increasing
consumer penetration of both cable and satellite television. In July 1996,
BSkyB claimed that it had 3.2 million dish subscribers and 2.2 million cable
subscribers.
The increasing market penetration of multichannel
television is a function of the marketing efforts of BSkyB and the continuing
extension of the broadband cable networks. By the end of 1996, cable operators
will have invested £7.4bn in constructing their networks, and by the end
of the century, this figure is expected to reach over £10bn. With the
dramatic growth in subscription television, has come an increasing
fragmentation of audiences. Broadcasters in the terrestrial and non-terrestrial
sectors are under pressure to maintain audience share. The projected launch in
1997 of Channel 5 and the possible privatisation of Channel 4, suggest that
these pressures will intensify in 1997.
All major players in the
broadcasting market are anxious to open up new streams of revenue, from the
larger ITV companies, to the BBC and BSkyB. In all of this frenetic wheeling
and dealing, the much hyped advent of digital terrestrial broadcasting, seems
further away than ever. Into this maelstrom comes the Broadcasting Bill, with
its loosening of the rules governing cross-media ownership.
The flight
of quality programming, from the terrestrial to the non-terrestrial sector that
started with sport and films, will continue into the next 5 years, with drama,
documentaries and news coverage. Many of the companies that are exclusively
terrestrial operators in 1996, will derive an increasingly large proportion of
their revenues from the cable and satellite television market by 2001. Key Note
estimates that by the year 2001 the total value of the non-terrestrial
television market will be approximately £4.5bn.
Text © 1996
Key Note
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