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KEY NOTE CABLE AND SATELLITE TV APRIL 2000

Overview

This report covers:

Companies covered include:

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET TRENDS

Table 1: Average Viewing Hours in all Homes, 28th April 1998 to 30th August 1999

Table 2: Estimated Audience Share Figures for Selected Television Channels Received in the British Islands ( percent), Year Ending 31st December 1999

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Table 3: UK Advertising and Subscription Revenues for Terrestrial and Non-Terrestrial Commercial Television (£m), 1994-1999

Table 4: UK Cable Networks by Homes Passed by Cable, Homes Connected to Cable and Total Telephone Lines, 1986-2000

Table 5: Satellite Television Subscribers by Number of Homes (000), 1993-1999

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 6: Selected Cable Companies by Homes Passed for Connection, Homes Connected and Penetration (number of homes and percent), 1st January 1999

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 7: Selected Leading Companies in the UK Cable and Satellite Television Market by Turnover (£m), 1998/1999

Table 8: Main Media Advertising Expenditure on Cable, Satellite, Terrestrial and Digital Television Channels (£000 and percent), Year to September 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

SATELLITE

CABLE

DIGITAL TERRESTRIAL

Buying Behaviour

CONSUMER PENETRATION

Table 9: Penetration of Television Ownership in Great Britain (000 adults), 1999

Table 10: Penetration of Television Ownership in Great Britain ( percent of adults), 1999

Table 11: Location of Installed Sets in the Home and Features of Installed Sets ( percent of adults), 1999

Table 12: Penetration of Satellite and Cable Television Reception ( percent of adults), 1998 and 1999

Table 13: Satellite and Cable Television Usage in Great Britain ( percent of adults), 1998 and 1999

Outside Suppliers to the Industry

INDEPENDENT PRODUCTION COMPANIES

THE CABLE MANUFACTURING INDUSTRY

THE SATELLITE INDUSTRY

Current Issues

CORPORATE ACTIVITY

ANALOGUE CABLE/SATELLITE SWITCH OFF

CARLTON AND UNITED NEWS & MEDIA

CHILDREN`S TELEVISION

BBC ONLINE AND ADSL

CHANNEL BUNDLING

SPORT AND TELEVISION

DIGITAL TELEVSION

Forecasts

FORECASTS 2001 TO 2004

CONSOLIDATION

SUBSCRIPTION

DIGITALISATION

DIRECT-TO-HOME SATELLITE DISH

CABLE TELEVISION

Table 14: Advertising and Subscription Revenues to Non-Terrestrial Television Operators (£m), 2000-2004

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Glossary

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Total revenues for the non-terrestrial TV sector in the UK for 1999 amounted to £2.28bn, an increase of more than 230 percent from 1994. British Sky Broadcasting Group PLC (Sky) was the largest earner of revenue. Subscription income amounted to £2bn in 1998, a three fold increase on 1994. These growth rates reflect the increasing penetration of non-terrestrial TV in UK homes, from a fairly low base in 1994.

The 1990s saw dramatic changes in the TV broadcasting landscape. No sector of the industry has remained unaffected by these changes. Digital terrestrial broadcasting is posing the first serious truly national competition to Sky, in the pay-TV market. ONdigital PLC intends to penetrate the same market as Sky. The existence of a direct competitor will provide consumers in non-cabled areas, with an alternative to Sky for the first time. Cable TV has suffered from low penetration levels but this is changing as cable offers new services and repackages its existing services. However, the medium remains heavily dependent on satellite TV for its programming provision and is behind both ONdigital and Sky in the race to sign up digital TV subscribers.

Satellite TV enters the digital era with a solid subscriber base on which to build and substantial control over channel content for both cable and satellite services, but faces increasing competition from other broadcasters. For terrestrial TV operators, the advent of digital TV offers an opportunity to enter the pay-TV market and diversify revenue streams.

This report examines the current position of the UK non-terrestrial TV market and the implications of the introduction of digital broadcasting for an industry already dogged by concerns over competition and audience fragmentation.With the TV industry as a whole in a very fluid state, it is impossible to be certain of the final outcome of current trends. However, Key Note forecasts that between 2000 and 2004, the value of the total market will grow by around 25 percent to £3.19bn. However, Key Note expects that growth in revenues will be spread unevenly across different market segments.

Text © 2000 Key Note

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Last updated by Duncan Nottage 18th September 2000