ISBN 1-85765-459-5

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

DEFINITION

MARKET POSITION

Table 1: Consumer Expenditure on Audio-Visual Equipment (£m at current prices), 1990-1994

Table 2: Index of Consumer Spending on Audio-Visual and In-Car Entertainment Products (1990=100 at current prices), 1990-1994

Table 3: New Car Registrations in the UK (000), 1985-1994

Table 4: Notifiable Offences Recorded by the Police Involving Theft From a Motor Vehicle (000), 1983-1993

Market Size

MARKET BREAKDOWN

MARKET SEGMENTS

PRICES

OVERSEAS TRADE

Table 5: The UK In-Car Entertainment Market (£m and 000 units), 1990-1994

Table 6: Value and Volume Sales of the UK In-Car Entertainment Market by Sector ( percent), 1990-1994

Table 7: Product Breakdown of the In-Car Entertainment Market by Value and Volume ( percent), 1994

Figure 1: Product Breakdown of the In-Car Entertainment Market by Value ( percent), 1994

Table 8: The Original Equipment Market in the UK (£m and 000 units), 1990-1994

Table 9: The In-Car Entertainment Aftermarket in the UK (£m and 000 units), 1990-1994

Table 10: Prices for Selected In-Car Audio Systems and Key Features (£), 1995

Table 11: Value and Volume Imports of In-Car Entertainment Systems (£m and 000), 1990-1994

Table 12: Average Import Prices of In-Car Entertainment Systems (£), 1990-1994

Table 13: Main Sources of In-Car Entertainment Systems Imports by Value and Volume ( percent), 1994

Industry Background

INDUSTRY STRUCTURE

RETAIL DISTRIBUTION

Table 14: Size Analysis of Establishments in the UK Consumer Electronics Sector, 1994

Table 15: Retail Distribution of Aftermarket In-Car Entertainment Sales ( percent of volume sales), 1994

Competitor Analysis

THE MARKETPLACE

BRAND SHARES

LEADING COMPANIES

ADVERTISING AND PROMOTION

Table 16: Estimated Brand Shares in the In-Car Entertainment Aftermarket by Value and Volume ( percent), 1994

Table 17: Estimated Brand Shares in the Original Equipment Market by Volume Sales ( percent), 1994

Table 18: Main Media Advertising Expenditure on In-Car Audio Equipment (£000), 1992-1994

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Buying Behaviour

OWNERSHIP AND SPENDING

Table 19: Penetration of In-Car Audio Systems ( percent of adults owning), 1994

Table 20: Amount Spent by Purchasers in the Last 12 Months ( percent share), 1994

Outside Suppliers to the Industry

Current Issues

NEW CAR REGISTRATIONS

BMW

TECHNICAL DEVELOPMENTS

Table 21: New Car Registrations in the First 5 Months of 1994 and 1995, (000)

Forecasts

FORECASTS 1994-1999

MARKET SEGMENTATION

TECHNICAL DEVELOPMENTS

Table 22: Forecast for the UK In-Car Entertainment Market (£m at rsp), 1994-1999

Table 23: Forecast of the UK In-Car Entertainment Market By Sector (£m at rsp), 1994-1999

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

In 1994, the in-car entertainment market was worth an estimated £471m, accounting for a 9.4 percent share of total consumer spending on audio-visual products. Value sales in 1994 were 5.1 percent up on the 1993 total, while volume sales increased by 6.4 percent over the same period.

The main products included in the market, are combined radio cassette players, radios, cassette players, compact disc (CD) players and loudspeakers and amplifiers sold separately. Combined radio cassette players dominate sales, and accounted for 70 percent of the value of the market in 1994. CD player sales are growing, but they still only accounted for 10 percent of all value sales in 1994. Loudspeakers accounted for 17 percent of value sales, and 51 percent of volume sales in 1994.

The market segments into two sectors: the original equipment market, where audio equipment is fitted to new cars usually on the production line, and the aftermarket, where consumers upgrade or replace their systems by purchasing equipment through various retail channels. By the mid-1990s, an estimated 93 percent of all new cars were fitted with some form of in-car audio system, and the original equipment market accounted for 50.7 percent of the overall market in value terms, and 55.9 percent in volume terms in 1994. However, the aftermarket has shown the strongest growth in recent years with new technical developments, such as CD players, and new digital formats such as digital compact cassettes (DCCs) and mini discs (MDs), being targeted at this market.

Sales in the original equipment sector are inevitably linked to new car sales. New car registrations fell in 1990 and 1991, with obvious repercussions for the original equipment market, but new car sales recovered significantly in 1993 and 1994, and the original equipment market is growing again.

The number of companies supplying the in-car entertainment sector has grown over the last decade. Many of the leading names in the industry are Japanese-based companies with marketing and distribution subsidiaries in the UK, and these include Pioneer, market leader in the in-car entertainment aftermarket, Sony, Panasonic, Clarion and Alpine. The major competitors to the Japanese companies include Philips, Goodmans, Bosch, and Audioline. The car manufacturer Ford is also a leading supplier.

Year-on-year increases in new car registrations over the next few years, coupled with further product developments and increased disposable income, should provide the basis for healthy growth in the market up to 1998 at least. In 1995, Key Note expects the market to reach £495m, while by 1999, it is forecast to reach £566m, a 20.2 percent increase on the 1994 value.

Text © 1995 Key Note

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