| KN31095 |
| KEY NOTE Market Report Power Tools: May 2005 |
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This report covers: power tools,drills, and, screwdrivers, sanders, angle grinders, polaners, routers, saws, multi-function power tools, other power tools, DIY market, decorating tools, power saws, power drills, hand-held power tools,
EXECUTIVE SUMMARY
| The market for do-it-yourself (DIY) power tools and accessories has slowed from its recent boom, and progress in 2004 was fairly flat. Key Note estimates that the total market value was £356m at retail selling prices (rsp) in 2004, with growth of 1.1% from 2003. |
| The range of products is large and includes: drills; hammer drills; screwdrivers; drill/drivers; saws; sanders; angle grinders; planers; routers; multi-function tools; wallpaper strippers; painting systems; paint sprays; heat guns; wet and dry vacuum cleaners for DIY/outdoor use; pressure washers; steam cleaners; tackers; staplers; glue guns; scrapers; and electric brushes, car polishers and pressure pumps. The manufacturers continue to add new powered products to the list. This report excludes garden power tools, which are covered in Key Note's Garden Equipment Market Report, October 2004. |
| Between 2000 and 2004, there was continued growth in the number of households, an increase in disposable income and a rise in general expenditure on DIY activities, which have helped drive spending in the power tools market. In addition, popular television programmes showing power tools being used in room and house makeovers provide inspiration for home improvements and help to show that tasks can be quicker and lighter with the use of power tools. |
| Competition intensified between 2000 and 2004, particularly in the lower and middle-price sectors of the market. Manufacturing has moved to low-cost countries, especially China, and production of consumer power tools in the UK underwent a sharp reduction during this period, to the point where few brands are made in this country. Entry-level prices have fallen steeply. The DIY superstores dominate supply and their own labels have a large share of the market. Other types of retail outlet have lost market share, but Internet retailing showed strong growth in 2004, which has continued in 2005. |
| The large manufacturers have fought back against the own labels with a high level of innovation and improvement of products. In 2004 and early 2005, some of the new tools on the market have featured dust extraction; integral work lights or the use of laser beams as guides for saws (as levelling tools and as measuring devices); and the use of Lithium Ion (Li-Ion) batteries in cordless tools. The design of tools continues to improve, with lower-weight tools, better grips and reduced transmission of vibrations. |
| Key Note expects gradual growth of 2% in the value of the market, by constant prices, from 2005 to 2009. In terms of current prices, the effects of general inflation, the rising costs of raw materials and the trading up to products with better features seem likely to outweigh further erosion in prices resulting from increased penetration of Far East imports. Key Note forecasts an overall growth of 9.7% at current prices from 2005 to 2009. |
TABLE OF CONTENTS
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| Drills and Screwdrivers |
| Saws |
| Sanders |
| Decorating Tools |
| Multi-Function Power Tools |
| Other Power Tools |
| Power Tool Accessories |
| MARKET TRENDS |
| The DIY Market Continues to Grow |
| Table 1: Consumer Expenditure on DIY Tools and Materials at Current Prices (£m at rsp), 2000-2004 |
| Home Ownership |
| Trends in DIY Power Tools |
| Table 2: Price Index Values for Consumer Spending on Major Tools and Equipment (index 2001=100), 2000-2004 |
| ECONOMIC TRENDS |
| Population |
| Table 3: UK Resident Population Estimates by Sex (000), Mid-Years 2000-2004 |
| Gross Domestic Product |
| Table 4: UK Gross Domestic Product at Current and Annual Prices (£m), 2000-2004 |
| Inflation |
| Table 5: UK Rate of Inflation (%), 2000-2004 |
| Unemployment |
| Table 6: Actual Number of Unemployed Persons (million), 2000-2004 |
| MARKET POSITION |
| The UK |
| Table 7: The UK Consumer Power Tools and Accessories Market as a Percentage of Expenditure on DIY Tools and Accessories by Value, 2000-2004 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 8: The UK Consumer Power Tools and Accessories Market by Value at Current Prices (£m at rsp), 2000-2004 |
| BY MARKET SECTOR |
| Drills and Screwdrivers |
| Saws |
| Sanders |
| Decorating Tools |
| Multi-Function Power Tools |
| Other Power Tools |
| Power Tool Accessories |
| Analysis of the Total Power Tools Market |
| Table 9: The UK DIY and Professional Electric Hand-Held Power Tools Market by Sector by Value (£m at msp and %), 2003 |
| OVERSEAS TRADE |
| General Overview |
| Table 10: Overseas Trade in Power Tools by Value and Volume (£m, million units and £), 2000-2004 |
| Imports |
| By Value |
| Table 11: Imports of Hand-Held Power Tools by Sector by Value (£m), 2000-2004 |
| By Volume |
| Table 12: Imports of Hand-Held Power Tools by Sector by Volume (million units), 2000-2004 |
| By Source |
| Power Drills |
| Table 13: Imports of Power Drills by Source by Value and Volume (%), 2004 |
| Power Saws |
| Table 14: Imports of Power Saws by Source by Value and Volume (%), 2004 |
| Other Hand-Held Power Tools |
| Table 15: Imports of Other Hand-Held Power Tools by Source by Value (%), 2004 |
| Exports |
| By Value |
| Table 16: Exports of Hand-Held Power Tools by Sector by Value (£m), 2000-2004 |
| By Volume |
| Table 17: Exports of Hand-Held Power Tools by Sector by Volume (million units), 2000-2004 |
| By Destination |
| Power Drills |
| Table 18: Exports of Power Drills by Destination by Value and Volume (%), 2004 |
| Power Saws |
| Table 19: Exports of Power Saws by Destination by Value and Volume (%), 2004 |
| Other Hand-Held Power Tools |
| Table 20: Exports of Other Hand-Held Power Tools by Destination by Value (%), 2004 |
| 3. Industry Background |
| Recent History |
| Number of Companies |
| Employment |
| REGIONAL VARATIONS IN THE MARKETPLACE |
| DISTRIBUTION |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| The Batteries and Accumulators (Containing Dangerous Substances) Regulations |
| The Low Voltage Directive |
| The Packaging Waste Regulations |
| The Waste Electrical and Electronic Equipment Directive |
| KEY TRADE ASSOCIATIONS |
| British Hardware and Housewares Manufacturers' Association |
| Portable Electric Tool Manufacturers' Association |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Alba PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Black & Decker |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Earlex Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Makita (UK) Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Robert Bosch Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Other Companies |
| Manufacturers |
| Hans Einhell AG |
| Spear & Jackson PLC |
| Ryobi |
| Hitachi Koki Co Ltd |
| Metabowerke GmbH |
| Atlas Copco AB |
| Kingavon Ltd |
| Arrow Fastener Co Inc |
| Plasplugs Ltd |
| Wholesalers |
| Toolbank |
| Draper Tools Ltd |
| Hilka Tools (UK) Ltd |
| Varo |
| OUTSIDE SUPPLIERS |
| MARKETING ACTIVITY |
| Table 21: Main Media Advertising Expenditure by Non-Garden Power Tool Brands and Decorating Tools (£000), Years Ending December 2003 and 2004 |
| Table 22: Main Media Advertising Expenditure on Power Tools by the Leading DIY Chains (£000), Years Ending December 2003 and 2004 |
| TRADE FAIRS |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| THE TOTAL MARKET |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| DRILLS AND SCREWDRIVERS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| SANDERS, GRINDERS AND WOODWORKING TOOLS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| SAWS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| DECORATING Tools |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| MULTI-FUNCTION Power TOOLS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| 6. Buying Behaviour |
| Household PENETRATION |
| Table 23: Household Ownership and Purchasing of Power Tools (% of households), 2001-2004 |
| Replacement and First-Time Buys |
| Table 24: Household Purchasing of Power Tools by First-Time Buys and Replacement Buys (% of households), 2004 |
| Amount Spent |
| Table 25: Amount Spent on Electric Tool Purchases in the Last 12 Months (% of purchasers), 2004 |
| Ownership Profiles |
| Table 26: Ownership of Power Tools by Sex, Age, Social Grade, Region and Household Income (% of households), 2004 |
| Purchasing Profiles |
| Table 27: Purchasing of Power Tools by Sex, Age, Social Grade, Region and Household Income (% of households), 2004 |
| 7. Current Issues |
| NEW PRODUCT LAUNCHES |
| Black & Decker |
| Bosch and Skil |
| Ryobi |
| INDUSTRY AWARDS 2004 |
| INTELLIGENT POWER TOOL |
| 8. The Global Market |
| VOLUME GROWTH FOR THE GLOBAL MARKET |
| Table 28: The Global Market for Power Tools (ebn at rsp and %), 2004 |
| OPPORTUNITIES IN EUROPE FROM EASTERN COUNTRIES |
| DEMAND IMPROVING IN THE US |
| JAPAN SHOWING GRADUAL RECOVERY |
| STRONG GROWTH IN THE REST OF ASIA |
| GROWING EXPORTS FROM CHINA |
| 9. Forecasts |
| INTRODUCTION |
| Population |
| Table 29: Forecast UK Resident Population by Sex (000), Mid-Years 2005-2009 |
| Gross Domestic Product |
| Table 30: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2005-2009 |
| Inflation |
| Table 31: Forecast UK Rate of Inflation (%), 2005-2009 |
| Unemployment |
| Table 32: Forecast Actual Number of Unemployed Persons (million), 2005-2009 |
| Housing Market |
| FORECASTS 2005 to 2009 |
| Table 33: The Forecasts UK Consumer Power Tools and Accessories Market by Value at Current Prices (£m at rsp), 2005-2009 |
| Table 34: The Forecast UK Consumer Power Tools and Accessories Market by Value at Constant 2004 Prices (£m at rsp), 2005-2009 |
| FUTURE TRENDS |
| 10. Company Profiles |
| Alba PLC |
| Black & Decker |
| Draper Tools Ltd |
| Earlex Ltd |
| Einhell UK Ltd |
| Makita (uk) Ltd |
| Robert Bosch Ltd |
| 11. Further Sources |
| Associations |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
Text © 2005 Key Note
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Last updated by Amanda Porteous 2005