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KN31095
KEY NOTE Market Report Power Tools: May 2005

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This report covers: power tools,drills, and, screwdrivers, sanders, angle grinders, polaners, routers, saws, multi-function power tools, other power tools, DIY market, decorating tools, power saws, power drills, hand-held power tools,

EXECUTIVE SUMMARY

The market for do-it-yourself (DIY) power tools and accessories has slowed from its recent boom, and progress in 2004 was fairly flat. Key Note estimates that the total market value was £356m at retail selling prices (rsp) in 2004, with growth of 1.1% from 2003.
 
The range of products is large and includes: drills; hammer drills; screwdrivers; drill/drivers; saws; sanders; angle grinders; planers; routers; multi-function tools; wallpaper strippers; painting systems; paint sprays; heat guns; wet and dry vacuum cleaners for DIY/outdoor use; pressure washers; steam cleaners; tackers; staplers; glue guns; scrapers; and electric brushes, car polishers and pressure pumps. The manufacturers continue to add new powered products to the list. This report excludes garden power tools, which are covered in Key Note's Garden Equipment Market Report, October 2004.
 
Between 2000 and 2004, there was continued growth in the number of households, an increase in disposable income and a rise in general expenditure on DIY activities, which have helped drive spending in the power tools market. In addition, popular television programmes showing power tools being used in room and house makeovers provide inspiration for home improvements and help to show that tasks can be quicker and lighter with the use of power tools.
 
Competition intensified between 2000 and 2004, particularly in the lower and middle-price sectors of the market. Manufacturing has moved to low-cost countries, especially China, and production of consumer power tools in the UK underwent a sharp reduction during this period, to the point where few brands are made in this country. Entry-level prices have fallen steeply. The DIY superstores dominate supply and their own labels have a large share of the market. Other types of retail outlet have lost market share, but Internet retailing showed strong growth in 2004, which has continued in 2005.
 
The large manufacturers have fought back against the own labels with a high level of innovation and improvement of products. In 2004 and early 2005, some of the new tools on the market have featured dust extraction; integral work lights or the use of laser beams as guides for saws (as levelling tools and as measuring devices); and the use of Lithium Ion (Li-Ion) batteries in cordless tools. The design of tools continues to improve, with lower-weight tools, better grips and reduced transmission of vibrations.
 
Key Note expects gradual growth of 2% in the value of the market, by constant prices, from 2005 to 2009. In terms of current prices, the effects of general inflation, the rising costs of raw materials and the trading up to products with better features seem likely to outweigh further erosion in prices resulting from increased penetration of Far East imports. Key Note forecasts an overall growth of 9.7% at current prices from 2005 to 2009.

TABLE OF CONTENTS

Executive Summary
 
1. Market Definition
 
REPORT COVERAGE
 
MARKET SECTORS
 
Drills and Screwdrivers
 
Saws
 
Sanders
 
Decorating Tools
 
Multi-Function Power Tools
 
Other Power Tools
 
Power Tool Accessories
 
MARKET TRENDS
 
The DIY Market Continues to Grow
 
Table 1: Consumer Expenditure on DIY Tools and Materials at Current Prices (£m at rsp), 2000-2004
 
Home Ownership
 
Trends in DIY Power Tools
 
Table 2: Price Index Values for Consumer Spending on Major Tools and Equipment (index 2001=100), 2000-2004
 
ECONOMIC TRENDS
 
Population
 
Table 3: UK Resident Population Estimates by Sex (000), Mid-Years 2000-2004
 
Gross Domestic Product
 
Table 4: UK Gross Domestic Product at Current and Annual Prices (£m), 2000-2004
 
Inflation
 
Table 5: UK Rate of Inflation (%), 2000-2004
 
Unemployment
 
Table 6: Actual Number of Unemployed Persons (million), 2000-2004
 
MARKET POSITION
 
The UK
 
Table 7: The UK Consumer Power Tools and Accessories Market as a Percentage of Expenditure on DIY Tools and Accessories by Value, 2000-2004
 
Overseas
 
2. Market Size
 
THE TOTAL MARKET
 
Table 8: The UK Consumer Power Tools and Accessories Market by Value at Current Prices (£m at rsp), 2000-2004
 
BY MARKET SECTOR
 
Drills and Screwdrivers
 
Saws
 
Sanders
 
Decorating Tools
 
Multi-Function Power Tools
 
Other Power Tools
 
Power Tool Accessories
 
Analysis of the Total Power Tools Market
 
Table 9: The UK DIY and Professional Electric Hand-Held Power Tools Market by Sector by Value (£m at msp and %), 2003
 
OVERSEAS TRADE
 
General Overview
 
Table 10: Overseas Trade in Power Tools by Value and Volume (£m, million units and £), 2000-2004
 
Imports
 
By Value
 
Table 11: Imports of Hand-Held Power Tools by Sector by Value (£m), 2000-2004
 
By Volume
 
Table 12: Imports of Hand-Held Power Tools by Sector by Volume (million units), 2000-2004
 
By Source
 
Power Drills
 
Table 13: Imports of Power Drills† by Source by Value and Volume (%), 2004
 
Power Saws
 
Table 14: Imports of Power Saws† by Source by Value and Volume (%), 2004
 
Other Hand-Held Power Tools
 
Table 15: Imports of Other Hand-Held Power Tools† by Source by Value (%), 2004
 
Exports
 
By Value
 
Table 16: Exports of Hand-Held Power Tools by Sector by Value (£m), 2000-2004
 
By Volume
 
Table 17: Exports of Hand-Held Power Tools by Sector by Volume (million units), 2000-2004
 
By Destination
 
Power Drills
 
Table 18: Exports of Power Drills† by Destination by Value and Volume (%), 2004
 
Power Saws
 
Table 19: Exports of Power Saws† by Destination by Value and Volume (%), 2004
 
Other Hand-Held Power Tools
 
Table 20: Exports of Other Hand-Held Power Tools† by Destination by Value (%), 2004
 
3. Industry Background
 
Recent History
 
Number of Companies
 
Employment
 
REGIONAL VARATIONS IN THE MARKETPLACE
 
DISTRIBUTION
 
HOW ROBUST IS THE MARKET?
 
LEGISLATION
 
The Batteries and Accumulators (Containing Dangerous Substances) Regulations
 
The Low Voltage Directive
 
The Packaging Waste Regulations
 
The Waste Electrical and Electronic Equipment Directive
 
KEY TRADE ASSOCIATIONS
 
British Hardware and Housewares Manufacturers' Association
 
Portable Electric Tool Manufacturers' Association
 
4. Competitor Analysis
 
THE MARKETPLACE
 
MARKET LEADERS
 
Alba PLC
 
Company Structure
 
Current and Future Developments
 
Financial Results
 
Black & Decker
 
Company Structure
 
Current and Future Developments
 
Financial Results
 
Earlex Ltd
 
Company Structure
 
Current and Future Developments
 
Financial Results
 
Makita (UK) Ltd
 
Company Structure
 
Current and Future Developments
 
Financial Results
 
Robert Bosch Ltd
 
Company Structure
 
Current and Future Developments
 
Financial Results
 
Other Companies
 
Manufacturers
 
Hans Einhell AG
 
Spear & Jackson PLC
 
Ryobi
 
Hitachi Koki Co Ltd
 
Metabowerke GmbH
 
Atlas Copco AB
 
Kingavon Ltd
 
Arrow Fastener Co Inc
 
Plasplugs Ltd
 
Wholesalers
 
Toolbank
 
Draper Tools Ltd
 
Hilka Tools (UK) Ltd
 
Varo
 
OUTSIDE SUPPLIERS
 
MARKETING ACTIVITY
 
Table 21: Main Media Advertising Expenditure by Non-Garden Power Tool Brands and Decorating Tools (£000), Years Ending December 2003 and 2004
 
Table 22: Main Media Advertising Expenditure on Power Tools by the Leading DIY Chains (£000), Years Ending December 2003 and 2004
 
TRADE FAIRS
 
5. Strengths, Weaknesses, Opportunities and Threats
 
THE TOTAL MARKET
 
Strengths
 
Weaknesses
 
Opportunities
 
Threats
 
DRILLS AND SCREWDRIVERS
 
Strengths
 
Weaknesses
 
Opportunities
 
Threats
 
SANDERS, GRINDERS AND WOODWORKING TOOLS
 
Strengths
 
Weaknesses
 
Opportunities
 
Threats
 
SAWS
 
Strengths
 
Weaknesses
 
Opportunities
 
Threats
 
DECORATING Tools
 
Strengths
 
Weaknesses
 
Opportunities
 
Threats
 
MULTI-FUNCTION Power TOOLS
 
Strengths
 
Weaknesses
 
Opportunities
 
Threats
 
6. Buying Behaviour
 
Household PENETRATION
 
Table 23: Household Ownership and Purchasing of Power Tools (% of households), 2001-2004
 
Replacement and First-Time Buys
 
Table 24: Household Purchasing of Power Tools by First-Time Buys and Replacement Buys (% of households), 2004
 
Amount Spent
 
Table 25: Amount Spent on Electric Tool Purchases in the Last 12 Months (% of purchasers), 2004
 
Ownership Profiles
 
Table 26: Ownership of Power Tools by Sex, Age, Social Grade, Region and Household Income (% of households), 2004
 
Purchasing Profiles
 
Table 27: Purchasing of Power Tools by Sex, Age, Social Grade, Region and Household Income (% of households), 2004
 
7. Current Issues
 
NEW PRODUCT LAUNCHES
 
Black & Decker
 
Bosch and Skil
 
Ryobi
 
INDUSTRY AWARDS 2004
 
INTELLIGENT POWER TOOL
 
8. The Global Market
 
VOLUME GROWTH FOR THE GLOBAL MARKET
 
Table 28: The Global Market† for Power Tools (ebn at rsp and %), 2004
 
OPPORTUNITIES IN EUROPE FROM EASTERN COUNTRIES
 
DEMAND IMPROVING IN THE US
 
JAPAN SHOWING GRADUAL RECOVERY
 
STRONG GROWTH IN THE REST OF ASIA
 
GROWING EXPORTS FROM CHINA
 
9. Forecasts
 
INTRODUCTION
 
Population
 
Table 29: Forecast UK Resident Population by Sex (000), Mid-Years 2005-2009
 
Gross Domestic Product
 
Table 30: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2005-2009
 
Inflation
 
Table 31: Forecast UK Rate of Inflation (%), 2005-2009
 
Unemployment
 
Table 32: Forecast Actual Number of Unemployed Persons (million), 2005-2009
 
Housing Market
 
FORECASTS 2005 to 2009
 
Table 33: The Forecasts UK Consumer Power Tools and Accessories Market by Value at Current Prices (£m at rsp), 2005-2009
 
Table 34: The Forecast UK Consumer Power Tools and Accessories Market by Value at Constant 2004 Prices (£m at rsp), 2005-2009
 
FUTURE TRENDS
 
10. Company Profiles
 
Alba PLC
 
Black & Decker
 
Draper Tools Ltd
 
Earlex Ltd
 
Einhell UK Ltd
 
Makita (uk) Ltd
 
Robert Bosch Ltd
 
11. Further Sources
 
Associations
 
General Sources
 
Government Publications
 
Other Sources
 
Bonnier Information Sources

Text © 2005 Key Note

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