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KN31092 KEY NOTE POWER TOOLS 2002

Editor: Dominic Fenn
ISBN: 1-84168-318-3

This report covers: drills,screwdrivers,saws,sanders,angle grinders,planers,routers,decorating tools,multifunction tools,accessories,hand-held power tools,

Companies covered include: Black & Decker,Robert Bosch,Alba,Makita,Earlex,Hitachi Power Tools,Draper Tools,

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EXECUTIVE SUMMARY

In 2000, the consumer market for power tools was worth an estimated £264m at retail selling prices (rsp), with accessories contributing a further £67m. The following 12 months saw more modest growth than in recent years, and
Key Note estimates the value of the market at £277m in 2001, with sales of accessories remaining at £67m.

The power tools sold to the consumer sector include drills, screwdrivers and combined drill/drivers, saws, sanders, angle grinders, planers, routers, multifunction tools, decorating tools (wallpaper strippers, painting systems, paint sprays and heat guns), wet-and-dry vacuum cleaners designed for DIY or outdoor use, pressure washers, steam cleaners, tackers, staplers, glue guns, scrapers and electric brushes. Growth has been strongest in cordless tools and innovative products, such as multisanders and powered paint sprays.

The market is affected by the general level of spending on DIY, which has been strong in recent years, owing to the growth in the housing market and the popularity of television programmes focusing on DIY and interior design. In 1999 and 2000, growth in sales of power tools and accessories outperformed overall growth in spending on DIY goods. This was the result of a high level of product innovation and the availability of lower-priced, entry-level tools.

After showing double-digit value growth for several years, the market for power tools (excluding accessories) slowed in 2001. Volume growth still exceeds value growth. There were two important related trends in 2001: the influx of low-priced products from China and other countries with low labour costs accelerated, and sales of superstores' own-label ranges boomed, to the detriment of some of the established brands.

Despite the pressure on prices, Key Note forecasts continued growth in the market, at least in line with the growth in spending on DIY, with sales of power tools growing in value by around 5 percent per year, and accessories by 4 percent to 5 percent per year, between 2002 and 2006.

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TABLE OF CONTENTS

Executive Summary
1. Market Definition
REPORT COVERAGE
MARKET SECTORS
Drills and Screwdrivers
Saws
Sanders, Angle Grinders, Planers and Routers
Decorating Tools
Multifunction Tools
Other Power Tools
Accessories
MARKET TRENDS
Growth of the DIY Market
Table 1: Consumer Expenditure on DIY Goods at Current Prices (£bn at rsp), 1997-2001
Trends in DIY Power Tools
MARKET POSITION
The UK
Table 2: Consumer Expenditure on Power Tools and Accessories as a percentage of Total Consumer Expenditure on DIY Goods, 1997-2001
Overseas
KEY TRADE ASSOCIATIONS
Portable Electric Tool Manufacturers’ Association
British Hardware and Housewares Manufacturers’ Association
2. Market Size
THE TOTAL MARKET
Table 3: The UK Consumer Market for Power Tools and Accessories at Current Prices (£m at rsp), 1997-2001
BY MARKET SECTOR
Drills and Screwdrivers
Saws
Sanders, Angle Grinders, Planers and Routers
Decorating Tools
Multifunction Tools
Other Power Tools
Accessories
OVERSEAS TRADE
Table 4: UK Balance of Trade in Hand-Held Power Tools by Value (£m), 1997-2001
Imports
Table 5: UK Imports of Hand-Held Power Tools by Product Sector by Value (£m), 1997-2001
By Source
Power Drills
Table 6: UK Imports of Power Drills by Country of Source by Value and Volume ( percent), 2000
Power Saws
Table 7: UK Imports of Power Saws by Country of Source by Value and Volume ( percent), 2000
Other Hand-Held Power Tools
Table 8: UK Imports of Other Hand-Held Power Tools by Country of Source by Value ( percent), 2000
Exports
Table 9: UK Exports of Hand-Held Power Tools by Product Sector by Value (£m), 1997-2001
By Destination
Power Drills
Table 10: UK Exports of Power Drills by Country of Destination by Value and Volume ( percent), 2000
Power Saws
Table 11: UK Exports of Power Saws by Country of Destination by Value and Volume ( percent), 2000
Other Hand-Held Power Tools
Table 12: UK Exports of Other Hand-Held Power Tools by Country of Destination by Value ( percent), 2000
3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Black & Decker
Robert Bosch Ltd
Alba PLC
Makita (UK) Ltd
Earlex Ltd
Hitachi Power Tools (UK) Ltd
OTHER COMPANIES
Wholesalers
OUTSIDE SUPPLIERS
ADVERTISING AND PROMOTION
Main-Media Expenditure
Table 13: Main-Media Expenditure on Power Tools by Brand (£000), Years to December 2000 and 2001
Table 14: Main-Media Expenditure on Power Tools by the Leading DIY Superstore Chains (£000), Years to December 2000 and 2001
Exhibitions and Trade Fairs
The DIY & Home Improvement Show
Hardware & DIY
Hirex
Overseas Events
Germany
The US
The Far East
5. Strengths, Weaknesses, Opportunities and Threats
THE TOTAL MARKET
DRILLS AND SCREWDRIVERS
SAWS
SANDERS, ANGLE GRINDERS, PLANERS AND ROUTERS
DECORATING TOOLS
MULTIFUNCTION TOOLS
6. Buying Behaviour
CONSUMER PENETRATION
Table 15: Ownership and Purchasing of Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments ( percent of adults), 1999-2001
CONSUMER SPENDING
Table 16: Amount Spent on Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments in the Last 12 Months ( percent of purchasers), 2001
DEMOGRAPHIC PROFILES
Ownership of Power Tools
Table 17: Ownership of Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments by Socio-Demographic Breakdown ( percent of adults), 2001
Purchasing of Power Tools
Table 18: Purchasing of Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments by Socio-Demographic Breakdown ( percent of adults), 2001
7. Current Issues
BRITISH MADE FOR QUALITY
WEEE DIRECTIVE
SAFETY OF TOOL HIRE
8. The Global Market
BOSCH REPORTS ON THE GLOBAL MARKET
Table 19: The Global Market for Power Tools by Region by Value and Volume (billion euro and million units), 2001
BLACK & DECKER SUFFERS A DOWNTURN
US — CONSUMERS SPENDING AGAIN
GERMANY — DIY SPENDING STRONGER IN EASTERN STATES
HONG KONG — TECHTRONIC ACQUIRES THE RYOBI BRAND
9. Forecasts
INTRODUCTION
Table 20: Averages of Independent Forecasts for the UK Economy ( percent and million), 2001 and 2002
FORECASTS 2002 TO 2006
Table 21: The Forecast UK Consumer Market for Power Tools and Accessories at Current Prices (£m at rsp), 2002-2006
FUTURE TRENDS
10. Company Profiles
Alba PLC
Black & Decker
Robert Bosch Ltd
Draper Tools Ltd
Earlex Ltd
Hitachi Power Tools (UK) Ltd
Makita (UK) Ltd
11. Further Sources
Associations
Publications
Directories
General Sources
Bonnier Information Sources
Government Publications
Other Sources
Key Note Research
The Key Note Range of Reports

Text © 2002Key Note

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