Worldwide Business Information and Market Reports
Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk
Editor: Dominic Fenn
ISBN: 1-84168-318-3
This report covers: drills,screwdrivers,saws,sanders,angle grinders,planers,routers,decorating tools,multifunction tools,accessories,hand-held power tools,
Companies covered include: Black & Decker,Robert Bosch,Alba,Makita,Earlex,Hitachi Power Tools,Draper Tools,

In 2000, the consumer market for power
tools was worth an estimated £264m at retail selling prices (rsp), with
accessories contributing a further £67m. The following 12 months saw more
modest growth than in recent years, and
Key Note estimates the value of the
market at £277m in 2001, with sales of accessories remaining at
£67m.
The power tools sold to the consumer sector include drills, screwdrivers and combined drill/drivers, saws, sanders, angle grinders, planers, routers, multifunction tools, decorating tools (wallpaper strippers, painting systems, paint sprays and heat guns), wet-and-dry vacuum cleaners designed for DIY or outdoor use, pressure washers, steam cleaners, tackers, staplers, glue guns, scrapers and electric brushes. Growth has been strongest in cordless tools and innovative products, such as multisanders and powered paint sprays.
The market is affected by the general level of spending on DIY, which has been strong in recent years, owing to the growth in the housing market and the popularity of television programmes focusing on DIY and interior design. In 1999 and 2000, growth in sales of power tools and accessories outperformed overall growth in spending on DIY goods. This was the result of a high level of product innovation and the availability of lower-priced, entry-level tools.
After showing double-digit value growth for several years, the market for power tools (excluding accessories) slowed in 2001. Volume growth still exceeds value growth. There were two important related trends in 2001: the influx of low-priced products from China and other countries with low labour costs accelerated, and sales of superstores' own-label ranges boomed, to the detriment of some of the established brands.
Despite the pressure on prices, Key Note forecasts continued growth in the market, at least in line with the growth in spending on DIY, with sales of power tools growing in value by around 5 percent per year, and accessories by 4 percent to 5 percent per year, between 2002 and 2006.
| Executive Summary | |
| 1. Market Definition | |
| REPORT COVERAGE | |
| MARKET SECTORS | |
| Drills and Screwdrivers | |
| Saws | |
| Sanders, Angle Grinders, Planers and Routers | |
| Decorating Tools | |
| Multifunction Tools | |
| Other Power Tools | |
| Accessories | |
| MARKET TRENDS | |
| Growth of the DIY Market | |
| Table 1: Consumer Expenditure on DIY Goods at Current Prices (£bn at rsp), 1997-2001 | |
| Trends in DIY Power Tools | |
| MARKET POSITION | |
| The UK | |
| Table 2: Consumer Expenditure on Power Tools and Accessories as a percentage of Total Consumer Expenditure on DIY Goods, 1997-2001 | |
| Overseas | |
| KEY TRADE ASSOCIATIONS | |
| Portable Electric Tool Manufacturers Association | |
| British Hardware and Housewares Manufacturers Association | |
| 2. Market Size | |
| THE TOTAL MARKET | |
| Table 3: The UK Consumer Market for Power Tools and Accessories at Current Prices (£m at rsp), 1997-2001 | |
| BY MARKET SECTOR | |
| Drills and Screwdrivers | |
| Saws | |
| Sanders, Angle Grinders, Planers and Routers | |
| Decorating Tools | |
| Multifunction Tools | |
| Other Power Tools | |
| Accessories | |
| OVERSEAS TRADE | |
| Table 4: UK Balance of Trade in Hand-Held Power Tools by Value (£m), 1997-2001 | |
| Imports | |
| Table 5: UK Imports of Hand-Held Power Tools by Product Sector by Value (£m), 1997-2001 | |
| By Source | |
| Power Drills | |
| Table 6: UK Imports of Power Drills by Country of Source by Value and Volume ( percent), 2000 | |
| Power Saws | |
| Table 7: UK Imports of Power Saws by Country of Source by Value and Volume ( percent), 2000 | |
| Other Hand-Held Power Tools | |
| Table 8: UK Imports of Other Hand-Held Power Tools by Country of Source by Value ( percent), 2000 | |
| Exports | |
| Table 9: UK Exports of Hand-Held Power Tools by Product Sector by Value (£m), 1997-2001 | |
| By Destination | |
| Power Drills | |
| Table 10: UK Exports of Power Drills by Country of Destination by Value and Volume ( percent), 2000 | |
| Power Saws | |
| Table 11: UK Exports of Power Saws by Country of Destination by Value and Volume ( percent), 2000 | |
| Other Hand-Held Power Tools | |
| Table 12: UK Exports of Other Hand-Held Power Tools by Country of Destination by Value ( percent), 2000 | |
| 3. Industry Background | |
| RECENT HISTORY | |
| NUMBER OF COMPANIES | |
| EMPLOYMENT | |
| REGIONAL VARIATIONS IN THE MARKETPLACE | |
| DISTRIBUTION | |
| HOW ROBUST IS THE MARKET? | |
| LEGISLATION | |
| 4. Competitor Analysis | |
| THE MARKETPLACE | |
| MARKET LEADERS | |
| Black & Decker | |
| Robert Bosch Ltd | |
| Alba PLC | |
| Makita (UK) Ltd | |
| Earlex Ltd | |
| Hitachi Power Tools (UK) Ltd | |
| OTHER COMPANIES | |
| Wholesalers | |
| OUTSIDE SUPPLIERS | |
| ADVERTISING AND PROMOTION | |
| Main-Media Expenditure | |
| Table 13: Main-Media Expenditure on Power Tools by Brand (£000), Years to December 2000 and 2001 | |
| Table 14: Main-Media Expenditure on Power Tools by the Leading DIY Superstore Chains (£000), Years to December 2000 and 2001 | |
| Exhibitions and Trade Fairs | |
| The DIY & Home Improvement Show | |
| Hardware & DIY | |
| Hirex | |
| Overseas Events | |
| Germany | |
| The US | |
| The Far East | |
| 5. Strengths, Weaknesses, Opportunities and Threats | |
| THE TOTAL MARKET | |
| DRILLS AND SCREWDRIVERS | |
| SAWS | |
| SANDERS, ANGLE GRINDERS, PLANERS AND ROUTERS | |
| DECORATING TOOLS | |
| MULTIFUNCTION TOOLS | |
| 6. Buying Behaviour | |
| CONSUMER PENETRATION | |
| Table 15: Ownership and Purchasing of Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments ( percent of adults), 1999-2001 | |
| CONSUMER SPENDING | |
| Table 16: Amount Spent on Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments in the Last 12 Months ( percent of purchasers), 2001 | |
| DEMOGRAPHIC PROFILES | |
| Ownership of Power Tools | |
| Table 17: Ownership of Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments by Socio-Demographic Breakdown ( percent of adults), 2001 | |
| Purchasing of Power Tools | |
| Table 18: Purchasing of Electric Drills, Electric Sanders, Electric Saws and Separate Electric-Tool Attachments by Socio-Demographic Breakdown ( percent of adults), 2001 | |
| 7. Current Issues | |
| BRITISH MADE FOR QUALITY | |
| WEEE DIRECTIVE | |
| SAFETY OF TOOL HIRE | |
| 8. The Global Market | |
| BOSCH REPORTS ON THE GLOBAL MARKET | |
| Table 19: The Global Market for Power Tools by Region by Value and Volume (billion euro and million units), 2001 | |
| BLACK & DECKER SUFFERS A DOWNTURN | |
| US CONSUMERS SPENDING AGAIN | |
| GERMANY DIY SPENDING STRONGER IN EASTERN STATES | |
| HONG KONG TECHTRONIC ACQUIRES THE RYOBI BRAND | |
| 9. Forecasts | |
| INTRODUCTION | |
| Table 20: Averages of Independent Forecasts for the UK Economy ( percent and million), 2001 and 2002 | |
| FORECASTS 2002 TO 2006 | |
| Table 21: The Forecast UK Consumer Market for Power Tools and Accessories at Current Prices (£m at rsp), 2002-2006 | |
| FUTURE TRENDS | |
| 10. Company Profiles | |
| Alba PLC | |
| Black & Decker | |
| Robert Bosch Ltd | |
| Draper Tools Ltd | |
| Earlex Ltd | |
| Hitachi Power Tools (UK) Ltd | |
| Makita (UK) Ltd | |
| 11. Further Sources | |
| Associations | |
| Publications | |
| Directories | |
| General Sources | |
| Bonnier Information Sources | |
| Government Publications | |
| Other Sources | |
| Key Note Research | |
| The Key Note Range of Reports | |
Text © 2002Key Note
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© 2002 www.the-list.co.uk Ariadne
Last updated by Amanda Porteous May 2002