ISBN 1-85765-280-0

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Industry Structure

DEFINITION

MARKET SECTORS

SIZE ANALYSIS

EMPLOYMENT

TRADE ASSOCIATIONS

Table 1: Number of Plumbing Firms in the UK, 1983-1993

Table 2: Value of Work Done by All Plumbers During Third Quarter of Each Year (£m), 1983-1993

Table 3: Number of Plumbers Operating in the UK - October of Each Year (000), 1983-1993

Table 4: Employment in the Plumbing Sector in the UK (000), 1983-1993

Customer Profile

FACTORS AFFECTING CONSUMER DEMAND

Table 5: Average Household Water Use, 1991

Table 6: Household Penetration of Shower Fitments in Great Britain (000), 1988-1993

Table 7: UK Dwellings by Type of Tenure (million and percent of total), 1983-1993

Table 8: New Housing Started, Under Construction and Completed in the UK (000), 1983-1993

Table 9: Analysis of Household Size in the UK, 1988/1989-1993

Industry Supply

MARKET SHARE

MAJOR MANUFACTURERS

RETAIL DISTRIBUTION

ADVERTISING AND PROMOTION

EXHIBITIONS

Table 10: Leading Manufacturers in the Showers and Shower Accessories Market (£000), 1992/1993

Table 11: Main Media Advertising Expenditure on Bathrooms, Showers and Shower Accessories (£000), 1992 and 1993

Industry Forum

ECONOMIC BACKGROUND

PRODUCT RANGES

UPGRADING

NEW RANGES

DIY

THE FUTURE

Market Size

SHOWERS

SHOWER SCREENS, ENCLOSURES AND TRAYS

SHOWER ACCESSORIES

Table 12: UK Market for Showers by Main Type of Shower (000 units), 1990 and 1993

Table 13: Estimated Size of the Shower Screen, Enclosure and Tray Sector (£m), 1990-1993

Recent Developments

LEGISLATION

COMPANY INFORMATION

NEW PRODUCT DEVELOPMENT

Future Prospects

Table 14: Forecasted Value of the Showers and Shower Accessories Market (£m), 1993-1996

Company Profiles

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

ICC INFORMATION GROUP LTD

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

This report covers the market for showers, enclosures, screens and trays, in addition to the market for shower accessories such as curtains, shampoo and soap dispensers. Shower types include instantaneous electric showers, mixer units and power showers. Estimates of the size of the retail market for showers in 1993 vary between £210m and £230m, while retail sales of shower screens, enclosures and trays vary between £80m and £100m.

It is difficult to quantify the manufacturing side of the shower sector, since there are no official figures available. In terms of installation, over two-thirds of shower installations are carried out by plumbers. In 1993, there were around 14,550 plumbing firms in the UK, employing approximately 28,000 employees.

The average household uses 23.8 litres of water per person per day on bathing and showering, representing 17 percent of total household water usage. In 1993, 54 percent of all UK households had a shower fitment, compared to 41 percent in 1988.

As the water demand in the UK has risen, the supply has proved increasingly pressured, compounded by falling reservoir levels due to a number of dry seasons. Currently, the water companies are considering three new options of charging for water: flat-rate charges/licence fees, stepped charges and metering. Ofwat (the Office of Water Services) advocates the installation of a water meter where it is easy and cheap to install, for example, in a brand new property and where water resources are scarce. The number of households with water meters in England and Wales totalled 657,000 in 1992/1993, representing 3.4 percent of the total households with water supply. The installation of a water meter is considered to be a major driver for shower installation.

Although specialist shower manufactures dominate the UK shower sector, most companies supplying bathroom and kitchen equipment include shower products in the brochures. Shower accessories are produced both by the specialist bathroom and shower manufacturers and by companies specialising in household textiles. The two leading shower manufacturers are Triton PLC and Caradon Mira Ltd, which together account for 49 percent of total volume sales.

Retail sales of showers and shower accessories are predicted to increase slowly during 1994, with replacement products continuing to account for the bulk of sales. Instantaneous electric showers, in particular, are expected to continue to see good growth, although power showers are also likely to prove popular.

Text © 1994 Key Note

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