ISBN 1-85765-565-6

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET TRENDS

Table 1: The UK Brown Goods Market by Value (£m at rsp and percent), 1995

Table 2: New Housing Starts in Great Britain (number of dwellings), 1990-1995

Table 3: Number of UK Households (million), 1990-1995

Table 4: UK Market Segmentation for Brown Goods by Value ( percent), 1992-1995

Market Size

THE TOTAL MARKET

MARKET SECTORS

IMPORTS AND EXPORTS

Table 5: The UK Market for Consumer Electronics (Brown Goods) by Volume (000), 1992-1995

Table 6: The UK Market for Consumer Electronics (Brown Goods) by Value (£m at rsp), 1992-1995

Table 7: UK Market Segmentation for Brown Goods by Volume ( percent), 1992-1995

Table 8: The UK Market for Colour Televisions by Volume and Value (000 and £m at rsp), 1992-1995

Table 9: The UK Market for Video Cassette Recorders by Volume and Value (000 and £m at rsp), 1992-1995

Table 10: The UK Market for Camcorders by Volume and Value (000 and £m at rsp), 1992-1995

Table 11: The UK Market for Satellite Systems by Volume and Value (000 and £m at rsp), 1992-1995

Table 12: UK Homes with Satellite Television (000), 1991-1995

Table 13: The UK Market for Audio Systems by Volume and Value (000 and £m at rsp), 1992-1995

Table 14: The UK Market for Portable and Personal Audio by Volume and Value (000 and £m at rsp), 1992-1995

Table 15: The UK Market for Audio Separates by Volume and Value (000 and £m at rsp), 1992-1995

Table 16: UK Manufacturers and Importers of Consumer Electronics (£000), 1995

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS AND REGULATORY BODIES

Table 17: Market Shares in the Retail Distribution of Televisions by Volume ( percent), 1995

Table 18: Market Shares in the Retail Distribution of Video Cassette Recorders by Volume ( percent), 1995

Table 19: Market Shares in the Retail Distribution of Camcorders by Volume ( percent), 1995

Table 20: Market Shares in the Retail Distribution of Satellite Systems by Volume ( percent), 1995

Table 21: Market Shares in the Retail Distribution of Audio Systems by Volume ( percent), 1995

Table 22: Market Shares in the Retail Distribution of Portable Audio by Volume ( percent), 1995

Table 23: Market Shares in the Retail Distribution of Audio Separates by Volume ( percent), 1995

Competitor Analysis

THE MARKETPLACE

BRAND SHARES

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 24: Brand Shares for Colour Televisions by Value ( percent), 1993 and 1995

Table 25: Brand Shares for Video Cassette Recorders by Volume ( percent), 1993 and 1995

Table 26: Brand Shares for Camcorders by Value ( percent), 1993 and 1995

Table 27: Brand Shares for Satellite Systems by Value ( percent), 1993 and 1995

Table 28: Brand Shares for Audio Systems by Volume ( percent), 1993 and 1995

Table 29: Brand Shares for Portable and Personal Audio by Volume ( percent), 1993 and 1995

Table 30: Main Media Advertising Expenditure on Brown Goods by Product Sector (£000), 1994 and 1995

Table 31: Main Media Advertising Expenditure on Brown Goods by Major Supplier (£000), 1995

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE TOTAL MARKET

TELEVISIONS

VIDEO CASSETTE RECORDERS (VCRS)

CAMCORDERS

SATELLITE SYSTEMS

AUDIO SYSTEMS

PORTABLE AND PERSONAL AUDIO

AUDIO SEPARATES

Buying Behaviour

HOME-BASED LEISURE ACTIVITIES

CONSUMER PENETRATION

PURCHASING PATTERNS

Table 32: Time Use in a Typical Week by Employment Status and Gender (hours per week), 1995

Table 33: Use of Free Time in a Typical Week by Age Group (hours per week), 1995

Table 34: Television Viewing Time for All Homes in the UK (hours per week and percent), Week Ending 30th January 1996

Table 35: Ownership of Brown Goods ( percent of households owning), 1995

Table 36: Penetration of Television Ownership in Great Britain ( percent of adults), 1995

Table 37: Features of Installed Television Sets ( percent of adults), 1993 and 1995

Table 38: Penetration of Video Cassette Recorder Ownership in Great Britain ( percent of adults), 1993 and 1995

Table 39: Usage of Video Cassette Recorders in Great Britain ( percent of adults), 1995

Table 40: Purchasing Patterns for Blank and Prerecorded Video Tapes in Great Britain ( percent of adults), 1995

Table 41: Purchasing Patterns of Camcorders in Great Britain (000 adults and percent), 1995

Table 42: Purchasing Patterns of Midi/Mini Systems With CD in Great Britain (000 adults and percent), 1995

Table 43: Purchasing Patterns of Midi/Mini Systems Without CD in Great Britain (000 adults and percent), 1995

Table 44: Purchasing Patterns of Music Centres in Great Britain (000 adults and percent), 1995

Table 45: Purchasing Patterns of Racked Hi-Fi Systems With CD in Great Britain (000 adults and percent), 1995

Table 46: Purchasing Patterns of Racked Hi-Fi Systems Without CD in Great Britain (000 adults and percent), 1995

Table 47: Purchasing Patterns of Separate Hi-Fi Items in Great Britain (000 adults and percent), 1995

Table 48: Purchasing Patterns of Separate CD Players in Great Britain (000 adults and percent), 1995

Table 49: Purchasing Patterns of Portable Radio Cassette Recorders in Great Britain (000 adults and percent), 1995

Table 50: Purchasing Patterns of Portable CD Radio Cassette Recorders in Great Britain (000 adults and percent), 1995

Table 51: Purchasing Patterns of Portable Radio or Cassette Recorders in Great Britain (000 adults and percent), 1995

Table 52: Purchasing Patterns of Personal Cassette or Radio Cassettes (no CD) in Great Britain (000 adults and percent), 1995

Table 53: Purchasing Patterns of Personal CD Players in Great Britain (000 adults and percent), 1995

Outside Suppliers to the Industry

ELECTRONIC COMPONENT MANUFACTURERS

PLASTICS PROCESSORS

THE CHEMICALS INDUSTRY

Current Issues

NEW PRODUCT DEVELOPMENT (NPD)

CORPORATE ACTIVITY

LEGISLATIVE CHANGES

RETAILING ISSUES

Forecasts

FACTORS INFLUENCING THE MARKET

FORECASTS 1996 TO THE YEAR 2000

BROWN GOODS MARKET OVERVIEW

Table 54: Forecast of the UK Consumer Electronics (Brown Goods) Market (£m at rsp), 1996-2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK brown goods market has undergone a difficult period during the recession, with sluggish sales and upheaval in the electrical retailing sector. Despite this, in 1995 the brown goods market in the UK was worth £2.86bn at retail selling prices (rsp), an increase of 2.7 percent on 1994. In terms of unit sales, the market reached 16.6 million units, an increase of 2.2 percent on 1994.

The UK consumer electronics, or brown goods market covers home entertainment products such as televisions, video cassette recorders (VCRs), camcorders, satellite systems, audio systems, portable audio and audio separates. It does not include home computers, in-car audio equipment or audio and video software.

The slow rate of economic recovery has not helped the brown goods market, but there have been signs in the last couple of years that sales are recovering and most sectors, especially audio systems, portable audio and large-screen televisions, are now showing strong growth.

Household penetration is high in markets such as televisions and VCRs, and so new product development (NPD) tends to drive the market, with consumers more likely to upgrade a VCR or television, for example, than a kitchen appliance.

The brown goods market is closely linked with the television and radio broadcasting companies, with innovations developed by these companies helping to change the products offered by brown goods suppliers. For example, NICAM stereo was developed by the BBC and Independent Television.

The brown goods market is an international one, with the UK market dominated by a few multinationals, such as Sony, Philips and Panasonic. There are very few UK-based manufacturers except in the audio separates and satellite receivers market.

In terms of distribution, the brown goods market is very much dominated by the electrical multiples, such as Dixons, Currys and Comet, with smaller independents important in sectors such as audio separates, where more specialist advice is sought by the consumer.

In terms of the future, the brown goods market is expected to show steady growth over the next 5 years, with overall growth of 25.6 percent by value up to the year 2000. Between 1996 and 2000, the market is forecast to grow to £3.79bn.

Text © 1996 Key Note

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