ISBN 1-85765-636-9

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

EXTERNAL INFLUENCES

TERMS AND MEANINGS

Table 1: The Functions of Document Processing Equipment, 1996

Table 2: Segmentation of the Document Processing Market by Value ( percent), 1991-1996

Table 3: The Western European Fax Machines Market by Value ( percent), 1991-1996

Table 4: The Western European Photocopiers Market by Value ( percent), 1991-1996

Table 5: Segmentation of the UK Photocopiers and Fax Machines December 1996 Market by Product by Value ( percent), 1991-1996

Table 6: Segmentation of the Photocopiers Market by Value ( percent), 1991-1996

Table 7: Segmentation of the Photocopiers Market by Volume ( percent), 1991-1996

Table 8: Segmentation of the Fax Machines Market by Value ( percent), 1991-1996

Market Size

THE TOTAL MARKET

PHOTOCOPIERS

FAX MACHINES

FOREIGN TRADE

Table 9: The Total UK Market for Fax Machines and Photocopiers (£m), 1991-1996

Table 10: The UK Market for Photocopiers (£m, 000 and percent), 1991-1996

Table 11: Segmentation of the Photocopiers Market by Value (£m and percent), 1991-1996

Table 12: Segmentation of the Photocopiers Market by Volume (000 and percent), 1991-1996

Table 13: The UK Market for Photocopiers by Manufacture by Volume (000 and percent), 1991-1996

Table 14: Manufacturers' Shares in the UK Photocopiers Market by Value ( percent), 1995

Table 15: Manufacturers' Shares in the High-Volume Photocopiers Market ( percent), 1995

Table 16: Manufacturers' Shares in the Desktop Photocopiers Market ( percent), 1995

Table 17: The UK Market for Fax Machines (£m, 000 and percent), 1991-1996

Table 18: Segmentation of the Fax Machines Market by Value (£m and percent), 1991-1996

Table 19: The Fax Machines Market by Machine Type by Volume (000 and percent), 1991-1996

Table 10: Manufacturers' Shares of the Fax Machines Market ( percent), 1995

Table 11: UK Balance of Trade in Photocopiers (£m), 1991-1995

Table 12: Breakdown of UK Photocopier Imports (£000 and percent), 1995

Table 13: Breakdown of UK Photocopier Exports (£000 and percent), 1995

Table 14: UK Balance of Trade in Fax Machines (£m), 1991-1995

Table 15: Imports and Exports of Fax Machines (£000), 1995

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

Table 16: Market Shares of the Leading Companies by Sector ( percent), 1995

Table 17: Distribution of Fax Machines by Value ( percent), 1994-1996

Table 18: Distribution of Photocopiers by Medium by Value ( percent), 1994-1996

Table 19: Distribution of Photocopiers by Method of Acquisition ( percent), 1994-1996

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

MAJOR DISTRIBUTORS

ADVERTISING AND PROMOTION

Table 20: The Major Manufacturers of Fax Machines, Photocopiers and Multifunctioned Devices, 1996

Table 21: Main Media Advertising Expenditure on Photocopiers and Fax Machines December 1996 (£000), 1995 and 1996

Table 22: Main Media Advertising Expenditure by Company on Photocopiers and Fax Machines December 1996 (£000), MAT to June 1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

PHOTOCOPIERS

FAX MACHINES

Buying Behaviour

INTRODUCTION

FAX EQUIPMENT

PHOTOCOPIERS

Table 23: The Customer Base for Fax Machines ( percent of annual sales), 1991-1996

Table 24: The Customer Base for Photocopiers ( percent of annual sales), 1991-1996

Outside Suppliers to the Industry

LEASING COMPANIES

COMPONENTS AND CONSUMABLES

Current Issues

POLICIES OF MAJOR MANFACTURERS

FROM HARDWARE TO SERVICES

STRATEGIC ALLIANCES

NEW PRODUCT TRENDS

MULTIFUNCTIONED DEVICES AND FUNCTIONS

DEMAND FROM THE SOHO AND RESIDENTIAL MARKET

DEMAND FROM THE BUSINESS MARKET

HIGH-END MULTIFUNCTIONED DEVICES

DOCUMENT SYSTEMS

PHOTOCOPIER DEVELOPMENTS

FAX MACHINE DEVELOPMENTS

Table 25: Strategic Partnerships and Alliances of Xerox Corporation, 1996

Forecasts

FUTURE DEVELOPMENTS

FORECASTS 1997 TO 2000

FAX MACHINES

INTEGRATED EQUIPMENT

PHOTOCOPIERS

Table 26: Forecast Sales of Photocopiers and Fax Machines December 1996 (£m, 000 and £), 1997-2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK facsimile (fax) machine and photocopier market is valued at £583m in 1996, having risen by 2.3 percent since 1995. Falling prices have been the key factor behind the market's faltering sales. In both the fax machine and photocopier market, manufacturers and dealers are focusing on supplies and services as opposed to hardware, in order to generate sales and profits. Hardware in many respects is becoming a loss-leader product

The photocopier market is valued at £419m, representing 71.9 percent of the market. The UK fax machine market is worth £164m in 1996, having grown by 7.9 percent over 1995. Fax machines are the main growth segment of the market.

This report covers the markets for photocopiers (desktop, low-volume, mid-volume and high-volume models) and fax machines (Group III and Group IV). Reference is also made to other segmentations in the market, e.g. new and reconditioned photocopiers, and plain paper and thermal fax machines.

The major growth areas for fax machines have been: multifunctional faxes with PC connectivity (both Group IV and Group III faxes); plain paper fax machines -- which will increasingly replace personal, consumer fax machines; modems (especially modems available as fax modems); Group IV fax machines; and colour fax machines.

The main growth segments of the photocopier market have been: digital photocopiers (albeit from a very small base), colour photocopiers, `green' photocopiers, and desktop/personal photocopiers.

Key Note estimates that between 1997 and the year 2000, the market for fax machines and photocopiers will fall by 1.2 percent in value terms. Any increase in the market will take place in the fax sector where sales will rise by 15.7 percent. Photocopier value sales in contrast will fall by 8.2 percent over the same period.

Sales of fax machines will be supported by a more rapid uptake within the residential and small office/home office (SoHo) market, which will support a growth in volumes in the market. In contrast, in the photocopier market, rising desktop sales will not be enough to offset declines in larger models as companies increasingly opt for multifunctioned devices (MFNs) and networked models, which will reduce their volume needs for photocopiers.

Text © 1996 Key Note

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