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KN30032
KEY NOTE PHOTOC0PIERS & FAX MACHINES : August 2002

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This report covers: fax machines, photocopiers, personal, low-volume, mid-volume, high volume, colour,

Companies covered include: Brother, Canon, Konica Business Machines, Kyocera Mita, Minolta, NRG Group, Oce, Panasonic, Ricoh, Samsung Electronics, Sharp Electronics, Toshiba, Xerox,BT, Hewlett-Packard, Infotec, Lanier, Muratec, NEC, Oki Systems, Olivetti Tecnost, Sagem, Utax, AltoDigital, Danka Business Systems, Eurocopy, Ikon Office Solutions,

EXECUTIVE SUMMARY

Executive Summary Key Note estimates that the combined market for photocopiers and fax machines was worth £750m at manufacturers' selling prices (msp) in 2001. This figure includes sales of multifunction products (MFPs), which the manufacturers tend to position as developments of fax machines or as copiers/printers.

The combined market grew by 2.7 percent in 2000 and Key Note estimates that there was a similar growth level (3.2 percent) in 2001. Photocopiers fall into subsectors according to their speed of operation, with an additional subsector accounted for by colour photocopiers. Fax machines can be categorised according to the printing technology used. Prices of both photocopiers and fax machines have been falling since 1998. This has enabled customers to upgrade to either higher speeds or machines with more functions or higher print quality, so the overall market value has tended to be maintained and even to show some growth.

The major trends affecting this market include a fairly swift transition from analogue technology to digital technology in the photocopiers sector, although this has proceeded more rapidly in some subsectors than in others. Colour photocopier sales are growing, although 2000 was a disappointing year for this subsector and more colour fax machines have been launched. Manufacturers are putting most of their efforts into digital copiers/printers and all-in-one (AIO) machines offering copying, scanning, printing, faxing and network operation.

Strong sales have been recorded for MFPs in 2001, with sales expected to boom in 2002. Key Note forecasts that the combined value of the photocopiers and fax machines market will remain fairly static to 2006. Prices will continue to fall in both sectors. Growth in MFPs will be offset by falling sales of stand-alone fax machines and desktop and low-volume photocopiers.

TABLE OF CONTENTS

Executive Summary
1. Market Definition
REPORT COVERAGE 2
MARKET SECTORS 2
Photocopiers 2
Analogue and Digital Technologies 4
Fax Machines 4
MARKET TRENDS 4
MARKET POSITION 6
The UK 6
Table 1: The UK Market for Photocopiers and Fax Machines in Comparison with Other Office Product Sectors by Value (£bn at msp), 2001 6
Overseas 6
2. Market Size
THE TOTAL MARKET 7
Table 2: The Photocopiers and Fax Machines Market by Value (£m at msp and percent), 1997-2001 7
Table 3: The Photocopiers Sector by Value and Volume (£m at msp, 000 units and percent), 1997-2001 7
Table 4: The Fax Machines Sector by Value and Volume (£m at msp, 000 units and percent), 1997-2001 8
by MARKET SECTOR 8
Photocopiers 8
Personal Photocopiers 8
Table 5: Sales of Personal Photocopiers by Volume (000 units and percent), 1997-2001 9
Low-Volume Photocopiers 9
Table 6: Sales of Low-Volume Photocopiers by Volume (000 units and percent), 1997-2001 9
Mid-Volume Photocopiers 9
Table 7: Sales of Mid-Volume Photocopiers by Volume (000 units and percent), 1997-2001 10
High-Volume Photocopiers 10
Table 8: Sales of High-Volume Photocopiers by Volume (000 units and percent), 1997-2001 11
Colour Photocopiers 11
Table 9: Sales of Colour Photocopiers by Volume (000 units and percent), 1997-2001 11
Fax Machines 12
OVERSEAS TRADE 12
General Overview 12
Imports 13
Table 10: UK Imports of Photocopiers, Photocopier Parts and Fax Machines by Value (£m and percent), 1997-2001 13
Table 11: UK Imports of Photocopiers by Country of Origin by Value (£m and percent), 2001 14
Table 12: UK Imports of Photocopier Parts by Country of Origin by Value (£m and percent), 2001 14
Exports 15
Table 13: UK Exports of Photocopiers, Photocopier Parts and Fax Machines by Value (£m and percent), 1997-2001 15
Table 14: UK Exports of Photocopiers by Country of Destination by Value (£m and percent), 2001 16
Table 15: UK Exports of Photocopier Parts by Country of Destination by Value (£m and percent), 2001 16
3. Industry Background 17
RECENT HISTORY 17
NUMBER OF COMPANIES 17
EMPLOYMENT 18
Table 16: Selected Leading Employers in the UK Photocopier Manufacturing and Distribution Industry (number of employees), Financial Years Ending 1998-2001 19
REGIONAL VARIATIONS IN THE MARKETPLACE 19
DISTRIBUTION 20
HOW ROBUST IS THE MARKET? 20
LEGISLATION 21
KEY TRADE ASSOCIATION 21
Intellect 21
4. Competitor Analysis
THE MARKETPLACE 22
Table 17: Selected Leading Suppliers of Photocopiers and Fax Machines to the UK Market by Activity, 2002 23
MARKET LEADERS 23
Brother UK Ltd 24
Canon (UK) Ltd 24
Konica Business Machines (UK) Ltd 25
Kyocera Mita (UK) Ltd 25
Minolta (UK) Ltd 26
NRG Group PLC 27
Oce (UK) Ltd 27
Panasonic UK Ltd 28
Ricoh Co. Ltd 28
Samsung Electronics (UK) Ltd 30
Sharp Electronics (UK) Ltd 30
Toshiba Information Systems (UK) Ltd 31
Xerox (UK) Ltd 31
Other Companies 32
BT PLC 32
Hewlett-Packard Ltd 32
Infotec 32
Lanier UK Ltd 33
Muratec UK Ltd 33
NEC (UK) Ltd 33
Oki Systems (UK) Ltd 33
Olivetti Tecnost UK Ltd 33
Sagem 33
Utax (UK) Ltd 34
Leading Distributors 34
AltoDigital UK Ltd 34
Danka Business Systems PLC 34
Eurocopy PLC 35
Ikon Office Solutions PLC 35
OUTSIDE SUPPLIERS 36
Leasing Companies 36
Software Companies 36
Machine Components 37
ADVERTISING AND PROMOTION 37
Table 18: Main Media Advertising Expenditure on Photocopiers and Fax Machines (£000), Years to March 2001 and 2002 37
Exhibitions and Trade Fairs 38
5. Strengths, Weaknesses, Opportunities and Threats
PHOTOCOPIERS 39
Strengths 39
Weaknesses 39
Opportunities 39
Threats 40
FAX MACHINES 40
Strengths 40
Weaknesses 40
Opportunities 41
Threats 41
6. Buying Behaviour
Consumer penetration 42
Table 19: Growth of Teleworking in the UK by Volume (000 workers and percent), 1997-2001 42
RECENT SURVEYS 43
7. Current Issues
CHANGES AT XEROX CORPORATION 44
ENVIRONMENTAL ACHIEVEMENTS 44
SECURITY OF FAX 45
8. The Global Market
overview 46
US SALES FALL IN 2001 46
Photocopiers 46
Fax Machines 47
WESTERN EUROPE 47
Table 20: Photocopier and Fax Machine Placements in Western Europe by Volume (million units and percent), 1998-2002 47
9. Forecasts
INTRODUCTION 48
Table 21: Averages of Recent Independent Forecasts for the UK Economy ( percent and million), 2002-2003 48
FORECASTS 2002 to 2006 48
Table 22: Forecasts for the UK Photocopiers and Fax Machines Market by Value and Volume (£m at msp, 000 units and percent), 2002-2006 49
FUTURE TRENDS 49
10. Company Profiles
Brother UK Ltd 52
Canon (UK) Ltd 54
Danka UK PLC 56
Eurocopy PLC 58
Minolta (UK) Ltd 60
Oce (UK) Ltd 62
Ricoh UK Ltd 64
Xerox (UK) Ltd 66
11. Further Sources
Associations 68
Publications 68
Directories 69
General Sources 70
Bonnier Information Sources 70
Government Publications 71
Other Sources 72
Key Note Research
The Key Note Range of Reports

Text © 2002 Key Note

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