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EXECUTIVE SUMMARY

Key Note estimates that the UK market for computer hardware was worth £12.09bn at manufacturers' prices in 1998. Growth in 1998 was around 7.4 percent in terms of value.
The computer hardware market includes servers, workstations, personal computers (PCs), data processing peripherals (such as printers and scanners) and data communications hardware, which is mainly local area network (LAN) hardware and modems. Servers are multi-user systems, including large, enterprise servers or mainframes, mid-range computers and low-end servers. PCs can be divided into desktop and portable models, the latter being mainly of the notebook size.
The overall market has received a boost in 1997 and 1998 from the rush to achieve Millennium compatibility. Growth in corporate budgets is expected to be slower in 1999 as this effect starts to come to an end.
Technical advances bring about a rapid improvement of the price/performance ratio of computers, and the real cost of computers (in terms of processing power and functionality) has fallen steeply, especially in 1998. Volume growth has run far ahead of value growth in this market.
In the mainframes/enterprise servers sector, the gradual decline in value seen in recent years showed some reversal in 1997 and 1998. Among the reasons for this upturn in demand is the heavy demand placed on Web servers by the Internet and intranet-based networking, the growth of electronic commerce (e-commerce) and the ever-rising demand for storage to handle large databases.
The home PC market grew strongly in volume in 1998, thanks to falling prices brought about by cheaper components and intense competition between the suppliers. Many people were tempted to take advantage of these prices to upgrade old PCs or buy their first machine, so the penetration of home computers increased. Pressure to use the Internet has also helped to boost this sector.
Expected features of the hardware market in the next 5 years include the growth of `thin client' architecture, a trend which has been slower than originally forecast, and strong demand for powerful servers to deal with the rising volume of e-commerce. There is still considerable scope for further penetration of home computers.
Key Note expects growth in the computer hardware market to slow to around 5 percent in 1999 and then fall further in 2000 and 2001, but there are many positive influences on the market which should avoid a slump in value.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: The UK Computer Market by Sector by Value ( percent), 1994 and 1998

Table 2: The Western European Market for Computer Hardware by Country by Value ( percent), 1998

Table 3: The Computer Hardware Market by value at Current Manufacturers' Prices (index 1994=100), 1994-1998

Table 4: The Computer Hardware Market by Sector by Value ( percent), 1994-1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 5: The Computer Hardware Market by Value (£bn at msp), 1994-1998

Table 6: The Computer Hardware Market at End-User Prices (£bn), 1994-1998

Table 7: The Apparent UK Market for Automatic Data Processing Equipment (£bn at msp), 1994-1998

Table 8: The Apparent UK Market for Automatic Data Processing Equipment (£bn at current and constant 1995 prices), 1994-1998

Table 9: The Computer Hardware Market by Sector by Value (£bn at msp), 1994-1998

Table 10: UK Sales of Personal Computers by Volume (million units), 1992-1998

Table 11: The Personal Computer Market by Type by Volume ( percent), 1994-1998

Table 12: UK Exports and Imports of Automatic Data Processing Equipment (£bn), 1991-1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

DISTRIBUTION

TRADE ASSOCIATIONS

Table 13: Number of VAT-Based Enterprises Which Manufacture Computers and Other Information Processing Equipment, 1995-1998

Table 14: Number of VAT-Based Enterprises Which Manufacture Computers and Other Information Processing Equipment by Turnover ( percent), 1995-1998

Table 15: UK Employment in the Manufacture of Office Machinery and Computers, 1993-1998

Table 16: Number of Manufacturing Units Which Manufacture Computers and Other Information Processing Equipment (number of units), 1998

Table 17: Selected Computer Companies in the UK by Number of Staff, 1993-1998

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 18: The Top Three UK Computer Manufacturing Companies by Turnover (£m), 1997/1998

Table 19: Main Media Advertising Expenditure by Computer Hardware Manufacturers (£m), 1993-1999

Table 20: Main Media Advertising Expenditure on Computer Hardware by Sector (£m), 1994-1998

Table 21: Leading Main Media Advertisers in the Laptops and Notebooks Sector (£000), 1998

Table 22: Leading Main Media Advertisers in the Desktop Computer Sector (£000), 1998

Table 23: Leading Main Media Advertisers in the Minicomputers, Mid-Range Servers and Mainframes Sector (£000), 1998

Table 24: Leading Main Media Advertisers of Printers (£000), 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE TOTAL MARKET

MAINFRAMES/ENTERPRISE SERVERS

MID-RANGE AND SMALL SERVERS

PERSONAL COMPUTERS

DATA PROCESSING PERIPHERALS

DATA COMMUNICATIONS HARDWARE

Buying Behaviour

THE PROFESSIONAL SECTOR

GOVERNMENT SECTOR

EDUCATION

THE HOME COMPUTER SECTOR

Table 25: Ownership and Use of Home Computers in the UK ( percent of adults), 1998

Table 26: Use of Home Computers ( percent of all adults), 1998

Outside Suppliers to the Industry

ELECTRONIC COMPONENTS

MICROPROCESSORS

DRAM CHIPS

Current Issues

RIVAL OPERATING SYSTEMS FGOR HIGH-END SERVERS

RECENT DEVELOPMENTS

HANDHELD COMPUTERS

Forecasts

FORECAST 1999 TO 2003

FACTORS AFFECTING THE MARKET

Table 27: The Forecast Computer Hardware Market by Value (£bn at msp), 1999-2003

Table 28: The Forecast Computer Hardware Market by Sector by Value (£bn at msp), 1998 and 1999

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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Last updated by Jacob van Eldik 21th January 2000