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KN30007 KEY NOTE COMPUTER HARDWARE AUGUST 1997

ISBN 1-85765-722-5

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Market reports

TABLE OF CONTENTS

Executive Summary
Market Definition
INTRODUCTION
MARKET SECTORS
MARKET POSITION
MARKET TRENDS
Table 1: Estimated Breakdown of the UK Computer Market by Value ( percent), 1996
Table 2: Market Share of the Computer Hardware Market Compared to the Population in Western Europe ( percent), 1996
Table 3: Estimated Value of the UK Computer Hardware Market at Current Manufacturers' Prices (£bn at msp), 1993-1997
Table 4: Analysis of the UK Computer Hardware Market at Current Manufacturers Prices ( percent), 1993-1997
Market Size
THE TOTAL MARKET
PRODUCT SECTORS
DATA COMMUNICATIONS HARDWARE
Table 5: Breakdown of UK Computer Hardware Market (£bn at msp), 1993-1996
Table 6: UK Exports and Imports of Automatic Data Processing Equipment (£bn), 1990-1996
Table 7: UK Manufacturers' Sales, Exports, Imports and Apparent Market for Automatic Data Processing Equipment (£bn), 1993-1996
Table 8: The UK Computer Hardware Market at End-User Prices (£bn), 1994-1997
Table 9: The UK Computer Hardware by Product Sector (£m at msp), 1993-1997
Table 10: UK Sales of PCs by Volume and Value (million units and £m at msp), 1992-1997
Table 11: The UK Printer Market by Main Printing Technology by Volume ( percent), 1996
Industry Background
RECENT HISTORY
INDUSTRY CONCENTRATION
EMPLOYMENT
DISTRIBUTION
TRADE ASSOCIATIONS
Table 12: Number of VAT-Based Enterprises Engaged in the Manufacture of Computers and Other Information Processing Equipment by Turnover ( percent), 1996
Table 13: UK Employment in the Manufacture of Office Machinery and Computers, 1991-1996
Table 14: Large Employers Among Computer Companies in the UK (number of staff), 1993-1996
Table 15: Manufacturers of Computers and Other Information Processing Equipment by Employment Size Band, 1996
Competitor Analysis
THE MARKETPLACE
GLOBAL LEADERS
UK LEADERS
ADVERTISING AND PROMOTION
Table 16: Leading Computer Hardware Companies in the UK by Turnover (£bn), 1995/1996.
Table 17: Main Media Advertising Expenditure by Computer Hardware Manufacturers (£m), 1993-1996
Table 18: Main Media Advertising Expenditure on Computer Hardware by Sector (£m), 1993-1996
Table 19: Leading Main Media Advertisers in the Desktop Microcomputer Sector (£m), 1996
Table 20: Leading Main Media Advertisers in the Laptop and Notebook Sectors (£m), 1996
Table 21: Leading Main Media Advertisers in the Mini and Mid-Range Sector (£m), 1996
Table 22: Leading Main Media Advertisers of Computer Ranges (£m), 1996
Table 23: Leading Main Media Advertisers of Printers (£m), 1996
Table 24: Main Media Advertising Expenditure by Computer Dealers and Services (£m), 1993-1996
Strengths, Weaknesses, Opportunities and Threats (SWOT)
TOTAL COMPUTER HARDWARE MARKET
MAINFRAMES/ENTERPRISE SERVERS
MID-RANGE AND SMALL SYSTEMS
PC SYSTEMS
PERIPHERALS
Buying Behaviour
THE PROFESSIONAL SECTOR
THE PUBLIC SECTOR
THE HOME PC SECTOR
Table 25: Average Budget Forecasts by Business Sector (£m and percent), 1995/1996
Table 26: Ownership and Use of Home Computers in the UK ( percent of adults), 1996
Table 27: Use of Home Computers ( percent of all adults), 1996
Outside Suppliers to the Industry
ELECTRONIC COMPONENTS
Current Issues
NETWORK COMPUTERS AND NETPCS
ACQUISITIONS IN THE PC SECTOR
MILLENIUM COMPLIANCE
Table 28: Total Cost of PC Ownership ($), 1995
Forecasts
FORECASTS 1997 TO 2001
THE MILLENIUM
NCS AND NETPCS
HOME PCS
COST REDUCTION
Table 29: Forecast Value of the UK Computer Hardware Market at Current Manufacturers' Prices (£bn at msp), 1997-2001
Company Profiles
INTRODUCTION
DEFINITIONS
FURTHER INFORMATION
Further Sources
ASSOCIATIONS
PERIODICALS
DIRECTORIES
GENERAL SOURCES
HBI UK INFORMATION SOURCES
GOVERNMENT PUBLICATIONS
OTHER SOURCES

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EXECUTIVE SUMMARY

The UK market for computer hardware, including computers, peripherals and maintenance by the manufacturers, had an estimated value of £11bn at manufacturers' selling prices (msp) in 1996 and is expected to rise to £11.82bn in 1997.

Computer hardware includes host systems (large, medium and small), workstations, personal computers (PCs), hand-held computers, printers, scanners, and other peripherals, such as storage devices.

Conflicting trends affect the market. The ever rising demand for computing power to handle large databases, complex software and advanced graphics is satisfied to some extent by the rapid improvement in the price/performance ratio of most types of computer.

The development of the `thin client' concept is a natural progression of the trend towards distributed computing. The first half of 1997 has seen the successful implementation of network computers in some large organisations and the launch of the rival NetPC.

The trend in large systems continues away from proprietory systems, in favour of UNIX, or to downsizing to mid-range servers or distributed systems, although users are now far more cautious about abandoning their large systems. Complementary metal-oxide semiconductor (CMOS) based large systems continue to make rapid advances in the price/performance ratio, and the cost of mainframe storage is coming down correspondingly.

In the departmental server sector, machines based on Windows NT operating systems have eroded sales of UNIX servers, and clustering technology has become available on NT-based machines. The local area network (LAN) server sector continues to grow strongly, but there is strong price competition.

Heavy competition and price cutting remains a feature of the PC sector, which has, however, grown very strongly in 1995 and 1996. Demand for computer hardware should continue to grow strongly in the next few years but will tend to be balanced by falling prices. Key Note forecasts that an overall computer hardware market growth of 7.5 percent at current prices will slow to 5 percent by the year 2000.

Text © 1997 Key Note

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