ISBN 1-84168-010-9

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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

This report concerns the active fire protection market in the UK. The market had an estimated value of £681m at end-user prices for 1998, and is forecast to reach £739m for 1999.
Active fire protection includes fire detection and alarm systems, portable extinguishers, fixed extinguishing systems, fire hoses and some small product sectors, such as blankets. The design, installation and maintenance of systems accounts for a substantial part of the market for detection and alarm systems, and for fixed fire extinguishing systems. In the portable fire extinguishers sector, after-sales servicing accounts for around half of the market.
Fire protection is a mature market, heavily dependent on new building activity, industrial and commercial expansion and investment in transport. These factors have been helpful in recent years, and the industry has shown turnover growth of at least 5 percent per annum since 1995.
Customer sectors that have shown high demand recently include underground rail transport, aviation, sports stadia and Millennium projects. The household sector accounts only for around 5 percent or 6 percent of the total fire protection market, and mainly depends on the sales of smoke alarms and small portable extinguishers. However, there is still considerable potential for sales to consumers, and advertising and promotion aims to educate the public in the need to replace smoke alarms as well as to install other devices.
In terms of volume, the long-term trend for the total market is flat. However, forecasts for building output remain fairly favourable, and Key Note predicts that the fire protection market will show real growth, above any price rises, to at least 2001.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTOR

MARKET POSITION

MARKET TRENDS

Table 1: The Construction Output in Great Britain at Constant 1995 Prices (£m), 1994-1998

Table 2: The Number of Fires Reported to the Fire Brigade inthe UK (000), 1990-1998

Table 3: Fires Within Buildings by Type of Premises(000), 1994-1998

Table 4: Casualties Caused by Fire, 1994-1998

Table 5: Malicious Fires By Location ( percent of all fires), 1997 and 1998

Table 6: The Ownership of Smoke Alarms ( percent of households),1993-1998

Table 7: Fire in Dwellings - Reasons Why Smoke Detectors Did Not Operate (number of fires), 1994-1998

Table 8: The Effect of Detectors on the Death Rate for Fires in Dwellings, 1994-1998

Table 9: The Effect of Detectors on the Speed of Discovery and the Spread of Fire ( percent of fires), 1994-1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 10: Estimated UK Fire Protection Market at Current Prices (£m), 1994-1999

Table 11: Foreign Trade in Charged and Uncharged Fire Extinguishers (£m), 1994-1999

Table 12: Foreign Trade in Fire Extinguishing Preparations and Charges and Charged Extinguishing Grenades (£m), 1994-1999

Table 13: Foreign Trade in BurglarÅ and Fire Alarms (£m), 1994-1999

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

EMPLOYMENT

TRADE EXHIBITIONS

REGULATIONS AFFECTING THE INDUSTRY

TRADE ASSOCIATIONS

Table 14: Selected Large Employers in the UK Fire Protection Industry By Employment Size, 1996-1998

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 15: Selected Leading UK Fire Protection Companies By Turnover (£m), 1997 and 1998

Table 16: Main Media Advertising Expenditure on Government Fire Prevention Campaigns (£), 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 17: The Proportion of Adults With Smoke Alarms in Their Homes ( percent), 1994-1998

Table 18: Analysis of the Ownership of Smoke Alarms in the Home by Sex, Age, Social Class and Region ( percent), 1998

Table 19: Analysis of the Ownership of Fire Blankets in the Home by Sex, Age, Social Class and Region ( percent), 1998

Table 20: Analysis of Ownership of Fire Extinguishers in the Home by Sex, Age, Social Class and Region ( percent), 1998

Outside Suppliers to the Industry

EXTINGUISHANTS

Current Issues

HALON REPLACEMENT

PYROGEN

CLASS OF FIRE

WORKPLACE REGULATIONS

THIRD-PARTY CERTIFICATION

Forecasts

CONSTRUCTION FORECASTS TO 2001

FORECAST 1999 TO 2003

Table 21: The Forecast Construction Output in Great Britain at Constant 1995 Prices (£m), 1998-2001

Table 22: The Forecast UK Fire Protection Market at Constant 1999 Prices (£m), 1999-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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