ISBN 1-85765-786-3

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

Table 1: The Retail Value of the Kitchenware Market in Comparison to the Total Household Goods Market (£m and percent), 1992-1996

Table 2: Share by Kitchenware Sector of the Total Household Goods Market (£m and percent), 1995 and 1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

OVERSEAS TRADE

Table 3: The Retail Value of the Kitchenware Market in the UK (£m and index 1992=100), 1992-1996

Table 4: Value of the Kitchenware Market by Sector (£m), 1992-1996

Table 5: percentage Value Shares of the Kitchenware Market ( percent), 1992-1996

Table 6: The Retail Value of Knives (£m), 1995 and 1996

Table 7: UK Imports and Exports of the Kitchenware Market by Value (£m), 1996

Table 8: UK Imports of the Kitchenware Market by Value (£m), 1996

Table 9: UK Exports of the Kitchenware Market by Value (£m), 1996

Industry Background

ORIGINS

RECENT HISTORY

INDUSTRY CONCENTRATION

WHOLESALE DISTRIBUTION

RETAIL DISTRIBUTION

NEW ENTRIES TO THE MARKET

TRADE ASSOCIATIONS

EXHIBITIONS

PUBLICATIONS

Table 10: Sizebands by Turnover of Sectors Within the UK Household Goods Industry (number of companies), 1996

Table 11: Sizebands by Employment Size of Sectors Within the UK Household Goods Industry (number of companies), 1996

Competitor Analysis

THE MARKETPLACE

MAJOR MANUFACTURERS

COMPETITORS' BRANDS

RETAILERS

ADVERTISING AND PROMOTION

Table 12: Leading Kitchenware Companies and Their Brands, 1997

Table 13: Main Media Advertising Expenditure by Kitchenware Companies (£000), Years Ending June 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE UK KITCHENWARE MARKET

THE MAIN KITCHENWARE SECTORS

Buying Behaviour

OWNERSHIP

CHARACTERISTICS OF OWNERSHIP

PURCHASING PATTERNS

EXPENDITURE LEVELS

GIFT PURCHASES

Table 14: Ownership of Kitchenware ( percent households), 1997

Table 15: Purchase of Kitchenware in the Last 12 Months ( percent households), 1997

Table 16: Reasons for Purchase of Kitchenware ( percent households), 1997

Table 17: Expenditure on China Crockery ( percent households), 1997

Table 18: Expenditure on All Other Crockery ( percent households), 1997

Table 19: Expenditure on Heatproof Glass Ovenware ( percent households), 1997

Table 20: Expenditure on Plastic Storage Containers ( percent households), 1997

Table 21: Expenditure on Pots and Pans ( percent households), 1997

Table 22: Expenditure on Pressure Cookers ( percent households), 1997

Table 23: Expenditure on Slow Cookers/Cookpots ( percent households), 1997

Table 24: Expenditure on Kitchen Cutlery ( percent households), 1997

Outside Suppliers to the Industry

COATINGS

PLASTIC

STAINLESS STEEL

CAST IRON

CERAMICS

THE CUTLERY INDUSTRY

Table 25: Cookware Manufacturers Using Non-Stick Coatings, 1997

Current Issues

CORPORATE ACTIVITY

NEW PRODUCTS

NEW STORAGE PRODUCTS

ENVIRONMENTAL CONCERNS

QUALITY STANDARDS

IMPORTS

Forecasts

FORECAST OF THE TOTAL MARKET

FORECAST BY MARKET SECTOR

Table 26: Forecast of the Total Retail Value of the Kitchenware Market (£m and index 1996=100), 1997-2001

Table 27: Forecast of the Retail Value of the Kitchenware Market by Sector (£m), 1997-2001

Table 28: Forecast of the percentage Value Share of the Kitchenware Market by Sector ( percent), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The kitchenware market fared better than many sectors in the recessionary early 1990s and there is every indication that it will now reap the benefits of a sounder economic climate and increased consumer confidence, with households replacing items previously deferred, as well as trading up to better quality products. Those lean years instilled a discerning attitude, with consumers demanding better quality and value for money in all aspects of services and durables. Most of the companies which survived the recession have responded to this demand, have streamlined their operations and are well positioned to take advantage of a more positive economic climate. Gross domestic product (GDP) accelerated in the second quarter of 1997. Levels of consumer expenditure continued to grow in the latter half of the year until September saw a slight decline which retailers hope is merely the calm before the Christmas rush.

Home cooking has an improved image helped by the proliferation of television programmes, some featuring celebrity chefs, which are successful as entertainment in themselves, regardless of the viewer's commitment to cookery. The UK palate has become more adventurous and the availability, quality and variety of fresh produce and authentic ingredients for ethnic dishes has improved beyond recognition in the last 10 years, making the whole process of home cooking easier and more enjoyable for those so inclined.

Of the sectors covered in this Key Note report, that of cookware has seen the most marked growth over 1997, helped by this changing attitude and by the introduction of a wider choice of more innovative products. The value of the sector, which covers pots and pans, has grown by 10.2 percent since 1995 to reach £228.5m in 1996. While it may be unlikely to maintain such a rate of growth, nevertheless trade sources are optimistic for its future and the cookware sector is estimated to reach a value of £360m by the year 2001.

The sector of cleaning and storage products, the value of which has previously fluctuated with the price of plastic, increased its value by 2.5 percent to £194.3m in 1996, and is anticipated to reach around £214.7m by the year 2001. The other categories, that of ovenware and of utensils, were valued at £86.1m and £149.8m in 1996, anticipated to rise to £109.4m and £195.5m respectively by the year 2001. Thus, the total UK kitchenware market is forecast to increase from its 1996 value of £658.7m to £879.6m by the year 2001.

Text © 1997 Key Note

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