ISBN 1-85765-581-8

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

DEFINITION OF STEEL

CATEGORIES OF STEEL

STAGES IN STEEL PRODUCTION

PRODUCT CLASSIFICATION

MARKET TRENDS

Market Size

THE TOTAL MARKET

INDIVIDUAL MARKET SECTORS

OVERSEAS TRADE

Table 1: Apparent UK Market for Steel Products by Value (£m), 1990-1995

Table 2: Apparent UK Market for Steel Products by Volume (000 tonnes), 1990-1995

Table 3: Net Home and Export Deliveries of Finished Steel by UK Producers (000 tonnes), 1990-1994

Table 4: Imports of Finished Steel Products (000 tonnes), 1990-1994

Table 5: Exports of Finished Steel Products (000 tonnes), 1990-1994

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

Table 6: UK Mill Deliveries to Home Market and Stockholders (000 tonnes), 1968-1995

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 7: World Top Twenty Steel Makers by Output (million tonnes), 1994 and 1995

Table 8: Financial Results of Principal Steel Processing Companies (£m), 1994/1996

Table 9: Financial Results of Principal Steel Stockholding Companies (£m), 1993/1995

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

MARKETS FOR STEEL PRODUCTS

Outside Suppliers to the Industry

INTRODUCTION

IRON ORE

ALLOY ELEMENTS

ENERGY USAGE

WATER

Current Issues

STATE AID

TARIFFS

PRODUCT/COMPANY DEVELOPMENTS

ENERGY

ENVIRONMENT

Forecasts

FACTORS AFFECTING MARKET

FORECAST 1996 TO 2000

Table 10: Forecast Apparent UK Market for Finished Steel Products (000 tonnes), 1996-2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK steel industry is the third largest in Europe, after Germany and Italy. France is a close fourth, with these four countries making up some 84 percent of output. The UK market is estimated at 13.1 million tonnes in 1995. Market value in terms of price is difficult to estimate, but the apparent UK market is estimated by Key Note to have been around £5.25bn in 1995. British Steel, the largest steel company in the UK, and the third largest company in the world by output in 1995, had a 1996 turnover of £7.85bn in the year to 1st April 1996.

This Key Note report replaces the Steel Stockholding title and covers the entire steel market from producer to distributor. The report breaks the market into product sectors as determined by European Coal and Steel Community (ECSC) definitions and examines the market movements in terms of tonnage rather than value, to remove distortions due to world price fluctuations.

The steel market has been affected by the recession, which shows signs of continuing in many important end-customer industries, especially the construction industry. On a global basis, there is overcapacity in the industry, especially with the collapse of the former Soviet Union and the release of its steel products onto the world market. China ceased purchasing steel from the West in 1993, causing further over supply on the world market. Destocking by consumers and producers alike has led to decreasing levels of production in the past 2 years.

The stainless steel and alloy steel markets have been affected by steep price rises in alloys in the past year, with, for instance, molybdenum increasing over 600 percent, nickel doubling and vanadium trebling. The UK steel industry, which is one of the lowest cost producers in the world, has been campaigning against European Union (EU) subsidies and state aid for less efficient steel makers in the rest of Europe. The industry has also been adversely affected by antidumping and other tariffs in the US.

Slow growth is predicted for the UK steel industry over the next 2 years. British Steel expects an end to stock run downs by German customers by the end of summer 1996, with subsequent increases for UK exports. World steel prices, which fell sharply in 1995, look set to recover slowly from their low of December 1995. Key Note predicts a UK market tonnage of 14,250 tonnes in the year 2000, compared to an estimated 13,100 in 1995.

Text © 1996 Key Note

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