ISBN 1-85765-802-7

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

Market Size

THE TOTAL MARKET

MARKET SECTORS

A GLOBAL PERSPECTIVE

Table 1: Total UK Manufacturers' Sales of Paint and Varnish Products by Value (£000), 1993-1997

Table 2: Total UK Retail Sales of Paint and Varnish Products by Value (£m), 1993-1997

Table 3: Total UK Retail Sales of Paint by Volume and Type ( percent), 1993 and 1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

LEADING PAINT AND VARNISH MANUFACTURERS

ADVERTISING AND PROMOTION

Table 4: The UK Paints and Varnishes Market - Market Shares of the Leading Players in the Retail Decorative Sector by Value ( percent), 1997

Table 5: The UK Paints and Varnishes Market - Market Shares of the Leading Players in the Woodcare and Varnish Sector by Value ( percent), 1997

Table 6: Major UK Paint and Varnish Manufacturers by Turnover (£000), 1996/1997

Table 7: Main Media Advertising Expenditure by Paint and Varnish Manufacturers, Years to September 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

Table 8: Penetration of Home Decorating and Do-It-Yourself Work in the Last 12 Months (000 adults and percent), 1997

Table 9: Penetration of Paint Usage (000 adults and percent), 1997

Table 10: Consumer Use of Paint by Volume (000 adults and percent), 1997

Table 11: Profile of Paint Users by Sex, Age, Social Grade, Region and Home Ownership ( percent), 1997

Outside Suppliers to the Industry

CHEMICALS, PIGMENTS AND DYES

RETAILING

Table 12: Number of DIY and Decorating Stores in the UK, 1993-1997

Table 13: Major UK Paint and Varnish Retailers by Number of Outlets, 1996/1997

Current Issues

NATURAL PAINTS

ADVENTUROUS CONSUMERS

MEDIA PROMOTION OF PAINT

DESIGNER PAINTS

ECOLOGICALLY-FRIENDLY PRODUCTS

THE EMERGENCE OF THE COLOURED VARNISH SECTOR

HEALTH AND SAFETY CONCERNS

COMPANIES PLAN TO EXIT THE MARKET

Forecasts

INTRODUCTION

FORECASTS 1998 TO 2002

Table 14: Total UK Manufacturers' Sales of Paint and Varnish Products by Value (£000), 1998-2002

Table 15: Total UK Retail Sales of Paint and Varnish Products by Value (£m), 1998-2002

Table 16: Total UK Retail Sales of Paint by Volume and Type ( percent), 1998 and 2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK paint industry is currently riding the wave of the upturn in the housing market in the UK, and the consequent knock-on effect for the do-it-yourself (DIY) industry. Sales of mix-to-order paints grew by 56 percent in the UK in 1997, reflecting the increasing use of paint by home owners in preference to wallpaper and growing boldness in both colour and use.

Prior to the upsurge in the economy and home ownership, the UK paints and varnishes market had been characterised by low levels of growth, and several sectors of the market were actually contracting.

Retailers have introduced new ranges of own brands to capitalise upon the current trends including Habitat and Marks & Spencer.

Between 1993 and 1997, the manufacturers' sales of paint rose by 48 percent to £2.17bn in 1997. The retail market was somewhat more sluggish, growing by 25.6 percent between 1993 and 1997, to reach £638m. This slower rate of growth reflects the competitive nature of the UK retail market for paints and varnishes.

The market remains concentrated in the hands of a small number of multinational companies, such as Imperial Chemical Industries (ICI). A number of the major players in the UK market are foreign companies, such as BASF and Akzo Nobel.

Despite continuing price competition in the retail market and the decline of industrial need for paint, continued exports as well as a growing DIY and housing market will push manufacturers' sales up by 58.6 percent between 1998 and 2002, reaching £4.01bn.

Text © 1998 Key Note

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