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Executive Summary

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EXECUTIVE SUMMARY

The toiletries market, as defined by the Office for National Statistics (ONS), increased by 4.5 percent from 1997 to reach £9.73bn in 1998. This figure includes cosmetics and perfumery. For the purposes of this Key Note report, the market is defined as covering hair care, personal wash, skincare, shaving accessories, oral care and deodorants, achieving a growth of 6.8 percent to reach £3bn in 1998.
Value growth continues to outstrip that of volume as manufacturers have kept up a momentum of innovation and massive investment, and consumers have proved willing to trade up to premium products which offer added benefits.
The industry is subject to legislation and directives concerning such issues as safety of ingredients, labelling and animal testing. There is currently some concern over proposals from the Medicines Control Agency (MCA) to extend its existing licensing powers for medicines to products falling close to the borderline between cosmetics and medicines. Such powers will obviously affect the freedom of the market and remain vehemently opposed.
Another ongoing threat is the readiness of the media to pounce on debate surrounding the safety and efficacy of toiletries and cosmetics. The scare provoked by the use of animal-derived ingredients during the BSE (bovine spongiform encepthalopathy) crisis may have abated only to be replaced by concern over such issues as the use of hydrogen peroxide in oral care products and the safety of sunscreen products and cosmetic talcum powder. Most recently, the fact that some cosmetic ingredients may be sourced from genetically-modified (GM) crops has been of some concern. In fact, the Cosmetic, Toiletry & Perfumery Association (CTPA) describes a major role of its Scientific Advisory Committee as `identifying where the next problem will come from and what it will be'.
Despite these difficulties, the outlook remains bright as the customer base increases. Men are turning to a wider range of toiletries and Boots the Chemist, for one, is poised to exploit this with the trial of men's salons.
Increased application of dermatology and the inclusion of essential oils, vitamins and anti-bacterial agents will continue to command higher prices as the UK follows the US example and increasingly turns to `cosmeceuticals'.
In the period from 1999 to 2003, Key Note forecasts that the toiletries market will increase by 29.7 percent to reach £4.15bn.

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TABLE OF CONTENTS

Executive Summary

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Total Consumer Expenditure and Consumer Expenditure on Toiletries (£m at current prices and percent) 1994-1998

Market Size

THE TOTAL MARKET

MARKET SECTORS

OVERSEAS TRADE

Table 2: The Total Toiletries Market (£m), 1997 and 1998

Table 3: Haircare Products by Sector (£m), 1997 and 1998

Table 4: Skincare Products by Sector (£m), 1997 and 1998

Table 5: Personal Wash and Bathroom Toiletries by Sector (£m), 1997 and 1998

Table 6: Deodorants and Bodysprays by Format ( percent), 1997 and 1998

Table 7: Bath and Shower Soaps, Gels and Additives by Sector (£m), 1998

Table 8: Oral Care by Sector (£m), 1997 and 1998

Table 9: Men's Toiletries by Sector (£m), 1997 and 1998

Table 10: Total Imports and Exports of Toiletries by Category (£m), 1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

DISTRIBUTION SHARES OF PRODUCTS

TRADE ASSOCIATIONS

EXHIBITIONS

Table 11: Analysis of Local Units in UK Manufacturing of Perfumes and Toilet Preparations by Employment Size (number of units), 1998

Table 12: Analysis of UK Manufacturers of Perfumes and Toilet Preparations by Turnover Size (number of units), 1998

Table 13: Distribution Share of Shampoos by Value ( percent), 1997 and 1998

Table 14: Distribution Share of Conditioner by Value ( percent), 1997 and 1998

Table 15: Distribution Share of Hairsprays by Value ( percent), 1997 and 1998

Table 16: Distribution Share of Hair-Styling Products by Value ( percent), 1997 and 1998

Table 17: Distribution Share of Non-Medicated Facial Skincare Products by Value ( percent), 1997 and 1998

Table 18: Distribution Share of Hand and Body Skincare Products by Value ( percent), 1997 and 1998

Table 19: Distribution Share of Bar Soaps by Value ( percent), 1997 and 1998

Table 20: Distribution Share of Liquid Soaps by Value ( percent), 1997 and 1998

Table 21: Distribution Share of Shower Gels by Value ( percent), 1997 and 1998

Table 22: Distribution Share of Bath Liquids by Value ( percent), 1997 and 1998

Table 23: Distribution Share of Deodorants and Bodysprays by Value ( percent), 1997 and 1998

Table 24: Distribution Share of Toothpaste by Value ( percent), 1997 and 1998

Brands

MARKET SECTORS

Table 25: Most Frequently Used Brands of Deodorants and Bodysprays ( percent of respondents), 1999

Competitor Analysis

THE MARKETPLACE

LEADING COMPETITORS

ADVERTISING AND PROMOTION

Table 26: Manufacturers' Shares of the Haircare Market by Value ( percent), 1998

Table 27: Manufacturers' Shares of the Skincare Market by Value ( percent), 1998

Table 28: Manufacturers' Shares of the Personal Wash Market by Value ( percent), 1998

Table 29: Manufacturers' Shares of the Deodorants and Bodysprays Market by Value ( percent), 1998

Table 30: Manufacturers' Shares of the Toothpaste Market by Value ( percent), 1998

Table 31: Global Breakdown of The Body Shop by Country (number of shops and £m), 1998

Table 32: Turnover Breakdown of L'Oreal SA by Division ( percent), 1998

Table 33: Main Media Advertising Expenditure on Toiletry Products by Sector (£000), Year to June 1998 and 1999

Table 34: Haircare Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to June 1999

Table 35: Skincare Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to June 1999

Table 36: Personal Wash and Bathroom Toiletries Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to June 1999

Table 37: Oral Care Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to June 1999

Table 38: Shaving Accessories Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to June 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

AVERAGE WEEKLY HOUSEHOLD EXPENDITURE

SEASONAL VARIATIONS

GEOGRAPHICAL VARIATIONS

CONSUMER PENETRATION

Table 39: Average Weekly Household Expenditure on Toiletries (£), 1997/1998

Table 40: Consumer Expenditure on Toiletries by Annual Quarter (£m), 1998

Table 41: Usage of Shampoo by Age and Social Grade ( percent of all adults), 1999

Table 42: Usage of Conditioners by Age and Social Grade ( percent of all adults), 1999

Table 43: Usage of Hairsprays by Age and Social Grade ( percent of all adults), 1999

Table 44: Usage of Hair-Styling Gels, Mousses and Hairsprays by Age and Social Grade ( percent of all adults), 1999

Table 45: Usage of Hair Colourants by Age and Social Grade ( percent of women), 1999

Table 46: Usage of Home Perms by Age and Social Grade ( percent of women), 1999

Table 47: Usage of Bath Oils, Liquids and Additives by Age and Social Grade ( percent of all adults), 1999

Table 48: Usage of Shower Gels by Age and Social Grade ( percent of all adults), 1999

Table 49: Usage of Talcum Powder by Age and Social Grade ( percent of all adults), 1999

Table 50: Usage of Deodorants by Age and Social Grade ( percent of all adults), 1999

Table 51: Usage of Shaving Foam, Gel, Cream and Sticks by Age and Social Grade ( percent of men), 1999

Table 52: Usage of Sun Tan Lotions, Oils and Creams by Age and Social Grade ( percent of all adults), 1999

Outside Suppliers to the Industry

RESEARCH AND DEVELOPMENT

INGREDIENTS

OWN-LABEL SUPPLIERS

AEROSOL MANUFACTURE

PACKAGING

PROCESSING MACHINERY

ADVERTISING AND MARKETING

Current Issues

ACQUISITIONS AND MERGERS

OTHER CORPORATE NEWS

NEW PRODUCTS

LEGAL ISSUES

ETHICAL ISSUES

Forecasts

POPULATION

NEW PRODUCT DEVELOPMENT

PRICE-CUTTING

MEN'S TOILETRIES

FORECASTS FOR 1999 TO 2003

Table 53: UK Population Change by Age Group (000 and percent share), 1996-2006

Table 54: Forecast Value of the UK Toiletries Market (£m), 1999-2003

Market Growth

Figure 1: The Market Growth for Toiletries (£m), 1999-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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