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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Total Consumer Expenditure and Consumer Expenditure on Toiletries at Current Prices (£m and percent), 1993-1997

Market Size

THE TOTAL MARKET

MARKET SECTORS

OVERSEAS TRADE

Table 2: The Total Toiletries Market (£m), 1996 and 1997

Table 3: Haircare Products by Sector (£m), 1996 and 1997

Table 4: Skincare Products by Sector (£m), 1996 and 1997

Table 5: Personal Washing and Related Bathroom Products by Sector (£m), 1996 and 1997

Table 6: Value and Volume Shares of the Deodorant and Bodysprays Market ( percent), Year Ending May 1998

Table 7: Baths and Shower Soap, Gel and Additive Products by Sector (£m), 1997

Table 8: Oral Care Products by Sector (£m), 1996 and 1997

Table 9: Men's Toiletries by Sector (£m), 1996 and 1997

Industry Background

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

PRESSURE GROUPS

EXHIBITIONS

Table 10: Distribution Share of Shampoos by Value ( percent), 1996 and 1997

Table 11: Distribution Share of Conditioners by Value ( percent), 1996 and 1997

Table 12: Distribution Share of Non-Medicated Facial Skincare Products by Value ( percent), 1996 and 1997

Table 13: Distribution Share of Hand and Body Skincare Products by Value ( percent), 1996 and 1997

Table 14: Distribution Share of Deodorants and Bodysprays by Value ( percent), 1996 and 1997

Table 15: Distribution Share of Bar Soaps by Value ( percent), 1996 and 1997

Table 16: Distribution Share of Liquid Soaps by Value ( percent), 1996 and 1997

Table 17: Distribution Share of Shower Gels by Value ( percent), 1996 and 1997

Table 18: Distribution Share of Toothpastes by Value ( percent), 1996 and 1997

Brands

THE OVERALL MARKET

MARKET SECTORS

Table 19: Retail Sales in all Outlets of Leading Brands (£000), Year to 2nd November 1996 and 3rd November 1997

Table 20: Purchase of Shampoo Brands ( percent of respondents), 1997

Table 21: Top Ten Best-Selling Deodorant and Bodysprays by Value, Year to February 1998

Competitor Analysis

THE MARKETPLACE

SELECTED LEADING COMPANIES

ADVERTISING AND PROMOTION

Table 22: Manufacturers' Shares of the Haircare Products Market by Value ( percent), 1997

Table 23: Manufacturers' Shares of the Skincare Products Market by Value ( percent), 1997

Table 24: Manufacturers' Shares of the Personal Washing and Related Bathroom Products Market by Value ( percent), 1997

Table 25: Manufacturers' Shares of the Deodorants and Bodysprays Market by Value ( percent), 1997

Table 26: Manufacturers' Shares of the Toothpaste Market by Value ( percent), 1997

Table 27: Selected Leading Companies in the Toiletries Market by Turnover and Pre-Tax Profit (£m), 1996/1998

Table 28: Main Media Advertising Expenditure on Toiletry Products by Sector (£000), Year Ending June 1998

Table 29: Toiletry Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year Ending June 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

HOUSEHOLD EXPENDITURE

CONSUMER PENETRATION

Table 30: Average Weekly Household Expenditure on Toiletries (£), 1996/1997

Table 31: Consumer Expenditure on ToiletriesÅ (£m), Quarter 1997

Table 32: Average Monthly Expenditure on Skincare ( percent of women), 1997

Table 33: Usage of Shampoo by Age and Social Grade ( percent all adults), 1998

Table 34: Usage of Conditioners by Age and Social Grade ( percent all adults), 1998

Table 35: Usage of Hairsprays by Age and Social Grade ( percent all adults), 1998

Table 36: Usage of Hair Styling Gels, Mousses and Sprays by Age and Social Grade ( percent all adults), 1998

Table 37: Usage of Hair Colourants by Age and Social Grade ( percent all women), 1998

Table 38: Usage of Men's Hair Colour Restorers by Age and Social Grade ( percent all men), 1998

Table 39: Usage of Home Perms by Age and Social Grade ( percent all women), 1998

Table 40: Usage of Men's Hair Dressing Products by Age and Social Grade ( percent all men), 1998

Table 41: Usage of Bath Oils, Liquids and Additives by Age and Social Grade ( percent all adults), 1998

Table 42: Usage of Shower Gels by Age and Social Grade ( percent all adults), 1998

Table 43: Usage of Talcum Powder by Age and Social Grade ( percent all adults), 1998

Table 44: Usage of Deodorants by Age and Social Grade ( percent all adults), 1998

Table 45: Usage of Shaving Foam, Gel, Cream and Sticks by Age and Social Grade ( percent all men), 1998

Table 46: Usage of Sun Tan Lotions, Oils and Creams by Age and Social Grade ( percent all adults), 1998

Outside Suppliers to the Industry

OWN-LABEL MANUFACTURERS

CHEMICAL AND PHARMACEUTICAL COMPANIES

RESEARCH AND DEVELOPMENT

PACKAGING

MARKETING

Current Issues

NEW PRODUCTS

MEDICATED SHAMPOOS

CORPORATE NEWS

CURRENT NEWS

LEGISLATION

Forecasts

ENVIRONMENTAL CONCERNS

DISTRIBUTION

MARKET GROWTH

FORECASTS 1998 TO 2002

Table 47: Forecast Value of the UK Toiletries Market (£m), 1998-2002

Market Growth

Figure 1: The UK Market for Toiletries (£m), 1996-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Pride in appearance and the importance placed on personal hygiene have combined to significantly increase the toiletries market. The market includes products for haircare, skincare, personal wash, shaving, oral care and deodorants.

Value increase, in most sectors, has outstripped volume growth as consumers trade up to premium, added-value brands, such as those specifically designed for sensitive skin and those claiming intensive formulations.

The size of the market, covered by this Key Note report, was estimated at £2.8bn in 1997, an increase of 6.2 percent on the previous year, but with some sectors increasing at a greater rate than others.

The consumer base has also increased significantly as more men and ever-younger children are becoming more aware of the products on offer, helped by the number of magazines aimed at any given group. The industry is becoming much more fashion-led and the influx of designer names is ensuring premium prices are sustained. A recent casualty of this fashion influence is the demise of one of the UK's oldest established companies when Yardley went into receivership in August 1998.

The supermarkets, in their quest to provide one-stop shopping and reap the high profit margins on non-food items, have long been providing branded and own-label toiletry products. Many also include stand-alone pharmacies and perfume counters with trained staff on hand for personal service. J Sainsbury has opened a beauty shop within one of its Savacentre formats where prestigious brands and services such as manicures and make-overs are on offer. Supermarkets have proved themselves expert at changing shopping habits and their entry into this area does not bode well for the independent chemists and upmarket department stores.

Whatever the outcome, this ever-fiercer competition at retail and manufacturing levels can only be beneficial to the consumer and therefore, eventually, to the industry on the whole.

Text © 1998 Key Note

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