Worldwide Business Information and Market Reports

Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk

ISBN 1-85765-681-4

WANT TO BUY THIS? Just one of a HUGE range of titles from publishers such as Aktrin, AMA Research, eMarketer, Key Note, MAPS, MBD, MSI and The Prospect Shop that you can BUY RIGHT NOW online from us. To buy or to browse further, use either of the Back To buttons below to activate our catalogue. If you would like to buy this title, you will find it in alphabetic order in the Index using the first Back To button. If you need further information, please contact us using the details at the top of this page. Please tell your colleagues if you find our site useful!

Table of Contents

Executive Summary

Back to Soaps and Toiletries Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

PRODUCT BACKGROUND

MARKET POSITION

MARKET TRENDS

Market Size

THE TOTAL MARKET

MARKET SECTORS

UK MANUFACTURERS SALES

UK CONSUMPTION

FOREIGN TRADE

Table 1: The Total Market for Soaps and Detergents (£m at rsp), 1992-1996

Table 2: Breakdown of the UK Market for Soaps and Detergents by Value ( percent), 1992-1996

Table 3: Soap Market Sectors by Value (£m at rsp), 1992-1996

Table 4: Fabric Washing Sectors by Value (£m at rsp), 1992-1996

Table 5: UK Dishwashing Products Sales (£m at rsp), 1992-1996

Table 6: UK Household Cleaner Sales (£m at rsp), 1992-1996

Table 7: UK Manufacturers' Sales (£m at msp), 1992, 1994 and 1995

Table 8: Imports and Exports of Soaps and Detergents (£m fob/cif), 1992, 1994 and 1995

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

NUMBER OF BUSINESS UNITS

TRADE ASSOCIATIONS

Brands

DEVELOPMENTS

LEADING BRANDS

BRAND PENETRATION AND USAGE

ADVERTISING - LEADING SPENDERS

Table 9: Bar Soap Brands by Market Share ( percent), 1996

Table 10: Liquid Soap Brands by Market Share ( percent), 1996

Table 11: Household Cleaner Brands by Market Share ( percent), 1996

Table 12: Fabric Detergent Brands by Market Share ( percent), 1996

Table 13: Washing-Up Liquids and Dishwasher Detergents by Market Share ( percent), 1996

Table 14: Fabric Conditioners by Market Share ( percent), 1996

Table 15: Top Ten Advertised Brands (£m), 1996

Table 16: Top Five Advertised Brands, Soaps and Shower Gels (£m), 1995 and 1996

Table 17: Top Five Advertised Household Cleaning Brands (£m), 1995 and 1996

Table 18: Top Brand 'Families' Advertising Spends (£m), 1995 and 1996

Table 19: Top Ten Advertised Brand Variants (£m), 1995 and 1996

Table 20: Top Advertised Dishwashing Brands (£m), 1995 and 1996

Table 21: Top Advertised Fabric Softener Brands (£m), 1995 and 1996

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 22: Main Media Adverting Expenditure by Sector (£000), 1995 and 1996

Table 23: Main Media Advertising Expenditure by Company (£m), 1995 and 1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 24: Penetration of Usage of Liquid/Toilet Soap ( percent all female housewives), 1996

Table 25: Penetration of Usage of Household Cleaners ( percent all female housewives), 1996

Table 26: Penetration of Usage of Textile Detergents ( percent of all female housewives), 1996

Table 27: Penetration of Usage of Dishwashing Products ( percent all female housewives), 1996

Table 28: Penetration of Usage of Fabric Conditioners ( percent all female housewives), 1996

Outside Suppliers to the Industry

DETERGENTS AND CHEMICAL COMPONENTS

FRAGRANCES

PACKAGING

Current Issues

THE PERSIL PROBLEM AND ITS AFTERMATH

ECOLOGY

BRAND PROLIFERATION AND MARKETING SUPPORT

Forecasts

FORECAST 1997 TO 2001

MARKET DEMAND

TECHNICAL DEVELOPMENTS

Table 29: Forecast of The Household Soaps and Detergent Market at Constant 1996 Prices (£m), 1997-2001

Market Growth

Figure 1: Forecast Total UK Market for Household Soaps and Detergents (£m at rsp), 1991-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Back to Top

EXECUTIVE SUMMARY

In 1996, the total UK market for soaps and detergents was worth £1.42bn, of which the largest sector was fabric washing, at a value of £960m.

The market is composed of fabric washing products, fabric conditioners, dishwashing products, toilet soaps, and household cleaning products. Of these, fabric washing products are the largest single sector at 67.5 percent of the total sector.

The extremely competitive nature of the market is due to its domination by only two companies, Procter & Gamble Ltd, and Unilever PLC. This has led to very high levels of brand development. In addition, however, it has also led to brand proliferation, extreme price competition, and pre-tax margin levels of between 4 percent and 5 percent.

The textile detergents sector has recently been shaken, by the aftermath of the Persil Power problem, which has resulted in loss of value, changes of share and changes of approach by the major companies. Soap markets are being strongly affected by the new ranges of synthetic detergents (syndets) in bar form, but also in liquid and gel format. The market for liquid soaps has risen by 100 percent over the last 4 years.

This is a mature, but highly-competitive, market. Significant volume growth is unlikely, and value growth has, historically, been depressed by price competition. However, within sectors, rapid product development is likely to continue.

Within the soap sector, novel liquid formats are growing to the detriment of standard bars. The major companies are already attempting to regain both share and profitability, by rationalising textile detergent products. Within dishwashing products, the market for higher-priced dishwasher products will continue to grow, at the expense of hand-washing liquids. The depth and rapidity of these changes offers opportunities for new companies to enter the market, and there are signs that the historic duopoly in the UK, is beginning to be challenged successfully.

Text © 1997 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 1999 www.the-list.co.uk Ariadne

Last updated by Duncan Nottage 5th March 1999